PesoRama Inc (PESO) Fair Value & Analysis
Consumer Defensive · CA · Market cap C$127M
Fair value as of: Jun 23, 2026
Analysis
PesoRama Inc (PESO) currently trades at C$0.5700, while our model-based Fair Value estimate is C$0.1400 — implying the stock looks roughly 75.4% overvalued today. We read business quality at 95/100 (high quality), in the Consumer Defensive sector. Bear case: priced above our estimate, the market already discounts strong expectations. Bull case: above-average quality can justify a premium — the entry price still matters most (evidence: low).
About the company
PesoRama Inc., through its subsidiaries, operates a chain of retail stores under the Joi Dollar Plus brand name in Mexico. The company's stores offer household goods, pet supplies, seasonal products, party supplies, health and beauty, snack food items, confectionery, and other products. PesoRama Inc. was founded in 2019 and is based in Toronto, Canada.
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How we calculate Fair Value
Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data — nothing guessed.
Educational research only · not financial advice · no buy/sell recommendation. Model-based estimates are not certainties; their reliability depends on data quality and assumptions.