RCI Hospitality Holdings Inc (RICK) fair value: what the stock is really worth
As of Nov 6, 2026: fair value (intrinsic value) of RCI Hospitality Holdings Inc stock $31.80, price $28.91, upside +10.0%, quality 58 out of 100. Rating: fairly valued. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.
69 individual criteria per stock, every one traceableSee the method →
Price vs Fair Value
White line = price, green steps = our fair value per fiscal year. As of Nov 8, 2026.
How to read this chart
60‑month range $20.76 – $94.74 · fair‑value band $23.85 – $39.76 · the $28.91 price screens below the $31.80 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). 2 fiscal years are left out: there the valuation rested on only a fraction of the usual models. As of Nov 8, 2026.
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RCI Hospitality Holdings, Inc., through its subsidiaries, engages in the hospitality and related businesses in the United States. The company operates through Nightclubs, Bombshells, and Other segments.
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It owns and/or operates upscale adult nightclubs under the Rick's Cabaret, Jaguars Club, Tootsie's Cabaret, XTC Cabaret, Club Onyx, Hoops Cabaret and Sports Bar, Scarlett's Cabaret, Diamond Cabaret, Cheetah Gentlemen's Club, PT's Showclub, Playmates Club, Country Rock Cabaret, Temptations Adult Cabaret, Foxy's Cabaret, Vivid Cabaret, Downtown Cabaret, Cabaret East, The Seville, Silver City Cabaret, Heartbreakers Gentlemen's Club, Kappa Men's Club, Baby Dolls, and Chicas Locas brands; and a dance club under the Studio 80 brand.
The company also owns and operates restaurants and sports bars under the Bombshells Restaurant & Bar brand.
In addition, it owns national industry conventions and trade shows; national industry trade publications; and national industry award shows, as well as industry and social media websites, which serves adult nightclubs industry and the adult retail products industry.
Further, it holds license to sell Robust Energy Drink in the United States. The company was formerly known as Rick's Cabaret International, Inc. and changed its name to RCI Hospitality Holdings, Inc. in August 2014.
RCI Hospitality Holdings, Inc. was founded in 1983 and is headquartered in Houston, Texas.
Stock analysis
RCI Hospitality Holdings Inc (RICK) currently trades at $28.91, while our model-based Fair Value estimate is $31.80, so the stock looks roughly fairly valued today (gap 9.1%).
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Valuation
Bull case: the Growth DCF group reads highest at a median of $55.48 per share, and 14 of the 26 models we run sit above the $28.91 price.
Bear case: the Dividend Discount group reads lowest at $3.76, and 12 of the 26 models stay below the price. Data coverage for this calculation is medium.
Scenario range: $23.85 (bear) to $39.76 (bull), the price of $28.91 sits inside it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 58/100 (solid quality), in the Consumer Cyclical sector.
Mixed Growth: Revenue is growing, but margins or cash flow do not fully confirm the trend.
RCI Hospitality Holdings Inc reported revenue of $279M in FY2025 versus $195M in FY2021, a compound +9.4%/yr. Reported net income was $10.8M in FY2025, compounding −22.7%/yr from FY2021.
Key figures
Market cap $221M Micro · P/S ratio 0.74 · EPS (TTM) $−0.4500 · Dividend yield 1.0% · Net margin −1.5% · Return on equity −1.5% · Return on assets (EBIT) 8.3% (5-year average) · Operating margin 17.6%.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 26 out of 100 (medium confidence).
What moves the price
The share trades about 8% below its 52-week high and 39% above its 52-week low, currently above its 200-day average.
For context, the median of 10 Consumer Cyclical peers we cover trades at −30% fair-value upside, at 10%, RICK screens cheaper than that median.
Fair Value models
Bear$23.85Fair Value $31.80Bull$39.76
Price $28.91 · Upside +10.0%
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above starts from their evidence-weighted blend, not from a single model. In cyclical trough or peak years, after dilution or a stock split it is adjusted afterwards, so it can sit above or below the models.Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. If a model's bull case is above four times its base value, the table shows that limit with a > sign (like the overall Bull above): beyond it no assumption holds.Coverage ⓘCoverage = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
In the last 6 months, 3 officers or directors bought shares worth $91,836, most recently on Sep 15, 2026. Buying cluster
BuyJohnson Martin ElaineDirector601 shares at $28.95$17,399Sep 15, 2026
BuyEric Scott LanganDirector1,630 shares at $30.80$50,204Aug 14, 2026
BuyYura Barabash VDirector888 shares at $27.29$24,234Aug 12, 2026
Sales are often planned (taxes, diversification, 10b5-1 plans). Purchases with their own money are seen as the stronger sign. For information only: not part of the quality score or Fair Value.
Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card.84/100
Revenue is growing, but margins or cash flow do not fully confirm the trend.
Revenue growth 1 year
−5.5%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+1.5%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+16.1%
Start year 2020 (pandemic). Over 10 years: +7.5% a year
Revenue growth 31 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+14.2%
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What shareholders gained per year (last 5 years) ⓘWhat the business itself delivers per year: earnings growth per share plus the dividend yield. This is what you get IF the market keeps valuing the stock the same way: it contains no assumption about the market changing its mind. Computed per share, so buybacks count and a merger does not pass as growth. For a company that pays no dividend it is pure earnings growth per share. Period: earnings growth per share as CAGR over the last 5 reported fiscal years (annual statements), plus the current dividend yield. The start value is the median of the three years around the start, so a single crisis year (a pandemic or a write-down) does not distort the rate. Basis: EBIT basis.
+3.7%
Earnings growth per share plus dividend.
Earnings per share, growth per year+2.7%
Dividend (yield on the price)1.0%
Pace: 5 vs 10 years ⓘTwo data points, not a trend model: earnings growth per share over the last 5 fiscal years against the last 10. Labelled "steady" when both rates are within 3 percentage points of each other, otherwise picking up or flattening. Shown only when ten years of history exist.−14.8% vs 1.5%, slowing
Profit margin 2020 to 2025 ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.2% → 13%
Pace: the 5-year rate starts in 2020 (pandemic)
Growth Forecast
Little optimism in the price
The price assumes less growth than the company has delivered so far.
What the price assumes ⓘThis turns our valuation around: instead of asking what the share is worth, it asks what growth the current price requires. It uses the cash the company keeps after all spending (free cash flow), the same discount rate as our models, five years of growth, then slowing evenly to 2 % a year by year ten. Compared with the analysts' sales forecasts extended to the same five years (at least three analysts, for context only, it does not enter the Fair Value): within 3 percentage points counts as "in line" (amber), below that little optimism (green), above that a lot of optimism (red).
+5.8%
Yearly growth needed for the next five years to justify today's price.
What forecasts expect
n/a
No analyst forecast available.
After inflation (USA: IMF forecast 2.4% a year to 2030, 3.1% from 2016 to 2025) that is about +3.4% a year for the price.
News mood ⓘNews mood, the average tone of recent news (65 articles), rated against how stocks are usually covered. 🚀 Hype = unusually upbeat · 🙂 Positive = above average · 😐 Neutral = typical · 🙁 Negative = below average · 😨 Very negative = unusually downbeat. It reflects the tone of coverage, not our valuation.Very negative
Compare RCI Hospitality Holdings Inc with another stock
Price, fair value, quality and upside side by side.
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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Restaurants · 200 stocks
Beats the industry median on 9/13 measures
Overall it ranks above its industry peers.
Valuation
Quality Score58 · Above median
Fair Value upside+10.0% · Above median
Profitability
Return on assets1.8% · Below median
Net margin (12 months)−1.5% · Below median
Operating margin (12 months)17.6% · Top 25%
Growth and dividend
Revenue growth (quarter YoY)3.9% · Above median
Dividend yield (12 months)1.0% · Bottom 25%
Balance sheet
Debt / equity0.82× · Highest 25%
Valuation Multiplesvs Restaurants median · lower = cheaper
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Is RCI Hospitality Holdings Inc (RICK) overvalued or undervalued?
As of Nov 8, 2026, our model estimates a fair value of $31.80 versus a price of $28.91, about +10% upside (fairly valued).
What is the fair value of RICK?
Our model-based fair value for RCI Hospitality Holdings Inc is $31.80 (as of Nov 8, 2026), built from audited fundamentals. The current price: $28.91.
What is the quality score of RICK?
RCI Hospitality Holdings Inc has a Quality Score of 58/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for RCI Hospitality Holdings Inc (RICK)?
Our model-based price target is the fair value of $31.80 (as of Nov 8, 2026) from 26 valuation models. Cautious scenario $23.85, optimistic scenario $39.76. It is a calculation from audited fundamentals, not an analyst target.
What is the RCI Hospitality Holdings Inc stock forecast for 2026?
Our models put fair value at $31.80, about +10% upside versus a price of $28.91 (fairly valued). Cautious scenario $23.85, optimistic scenario $39.76. The calculation is refreshed regularly with new filings.
What is the revenue of RCI Hospitality Holdings Inc (RICK)?
RCI Hospitality Holdings Inc reported trailing-twelve-month revenue of about $284M (latest available figure, as of Nov 8, 2026).
Does RCI Hospitality Holdings Inc pay a dividend?
RCI Hospitality Holdings Inc currently shows a dividend yield of 1.04% relative to its recent price (as of Nov 8, 2026).
How much is the dividend of RCI Hospitality Holdings Inc (RICK) and when is the ex-dividend date?
RCI Hospitality Holdings Inc pays a dividend of $0.3 per share a year, a dividend yield of 1.0%. The last ex-dividend date was Sep 15, 2026. A dividend has been paid every year since at least 2016. The payout ratio is 21.2% of earnings. Free cash flow covers the dividend 15.20 times. Our assessment: Well covered. A low payout and the dividend is fully funded by free cash flow, a comfortable, sustainable dividend.
What growth is priced into RCI Hospitality Holdings Inc (RICK)?
For today's price to be fair in a discounted-cash-flow model, RCI Hospitality Holdings Inc would have to grow free cash flow by +5.8 % per year for five years (discount rate 12.2 %, then slowing evenly to 2 % perpetual growth by year ten). Over the last 5 years revenue grew +16.1 % per year. As of Nov 8, 2026.
What discount rate (WACC) does the fair value of RICK use?
Our models discount RCI Hospitality Holdings Inc at 12.2 %: a base by market capitalisation (micro), damped by beta 0.85, country premium for USA. The same rate applies in all 26 models.
What is a reverse DCF?
A reverse DCF turns the usual calculation around. Instead of deriving a value from assumptions, it takes today's price as given and asks: what free-cash-flow growth would a company have to deliver for exactly this price to be fair? The result is not a forecast but the expectation already priced in. For RCI Hospitality Holdings Inc that is +5.8 % per year for five years, then slowing evenly to 2 % by year ten, using the same discount rate (12.2 %) and the same formula as our fair value.
How much growth has RCI Hospitality Holdings Inc (RICK) delivered so far?
Over the past 5 years revenue at RCI Hospitality Holdings Inc grew +16.1 % a year. The price currently implies free-cash-flow growth of +5.8 % per year. Comparing the two shows how much confidence is in the price: if it demands more than has been delivered, the business has to accelerate for the maths to work.
How fast is the sector of RCI Hospitality Holdings Inc (RICK) growing?
The median revenue growth in the sector is +4.7 % a year. That is the yardstick for the growth priced into RCI Hospitality Holdings Inc (+5.8 % per year): it shows whether the expectation is within the usual range or beyond it.
What is the free cash flow yield of RCI Hospitality Holdings Inc (RICK)?
The free-cash-flow yield on the price is 15.77 %: that much free cash flow RCI Hospitality Holdings Inc produces per unit of market value. When it exceeds the discount rate of our models (12.2 %), the business already earns more than its cost of capital demands, and the price needs little additional growth.
What is the intrinsic value of RCI Hospitality Holdings Inc (RICK)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For RCI Hospitality Holdings Inc it is $31.80 per share (as of Nov 8, 2026), against a price of $28.91. It is the blended result of 26 valuation models in 8 families (DCF Models, Earnings-Based, Dividend Discount, Multiples, Asset-Based, Growth DCF, Economic Profit, Growth Earnings).
Is RCI Hospitality Holdings Inc stock overvalued or undervalued in 2026?
As of Nov 8, 2026, RICK trades below its calculated fair value: price $28.91, fair value $31.80, a gap of about +10% (fairly valued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of RICK?
No. The price is what the market pays today ($28.91); the fair value is what the company's own numbers justify ($31.80). For RCI Hospitality Holdings Inc the two are $2.89 per share apart. That gap is exactly why we show both numbers side by side.
How much is RCI Hospitality Holdings Inc worth?
The market values RCI Hospitality Holdings Inc at about $221M (market capitalisation, as of Nov 8, 2026). Per share that is $28.91; our models calculate a fair value of $31.80 per share.
What do the bullish and bearish scenarios say about RICK?
Our models span a range for RCI Hospitality Holdings Inc: cautious scenario $23.85, base $31.80, optimistic $39.76 per share (as of Nov 8, 2026, price $28.91). The range comes from different growth and margin assumptions, not from analyst opinions.
What is the PEG ratio of RICK?
The PEG ratio of RCI Hospitality Holdings Inc is 0.79 (P/E divided by earnings growth, as of Nov 8, 2026). That is below 1, so growth is priced more cheaply than the earnings multiple alone suggests.
How solid is the balance sheet of RCI Hospitality Holdings Inc (RICK)?
Balance-sheet figures for RCI Hospitality Holdings Inc (as of Nov 8, 2026): return on equity −1.5%, debt of 0.82 per unit of equity. They feed the Quality Score of 58/100, which measures business quality independently of the share price.
How far is RICK from its 52-week high?
RCI Hospitality Holdings Inc trades at $28.91, about 8% below its 52-week high of $31.34 and 39% above the low of $20.76 (as of Nov 6, 2026). Distance from the high says nothing about value: that is what the fair value of $31.80 is for.
Which stocks are comparable to RCI Hospitality Holdings Inc?
From the same area (Consumer Cyclical) we also value McDonald's Corporation, Starbucks Corporation, Yum! Brands, Inc, Chipotle Mexican Grill, Inc, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is RCI Hospitality Holdings Inc stock attractive at the current price?
The data as of Nov 8, 2026: price $28.91, calculated fair value $31.80 (+10%), Quality Score 58/100, from 26 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of RICK calculated?
We run RCI Hospitality Holdings Inc through 26 models from 8 families: DCF Models, Earnings-Based, Dividend Discount, Multiples, Asset-Based, Growth DCF, Economic Profit, Growth Earnings. Every model gets the same audited fundamentals; the fair value of $31.80 builds on their evidence-weighted average, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 13.3% above its aggregate fair value. RCI Hospitality Holdings Inc currently trades 9% below its own fair value, and the market average says nothing about that. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of RCI Hospitality Holdings Inc (RICK)?
The closing price on Nov 6, 2026 was $28.91. Our model-based fair value is $31.80, about +10% upside (fairly valued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with RCI Hospitality Holdings Inc right now?
The price sits close to our fair value, market and models broadly agree here, little valuation tension. The price sits in the lower half of our model range, the side with the larger margin of safety. Read the verdict with care: some models are missing inputs, so the estimate scatters more than usual.
Where does the earnings growth of RCI Hospitality Holdings Inc (RICK) come from?
Earnings per share at RCI Hospitality Holdings Inc grew +5.0 % a year from 2014 to 2025. Broken into its drivers: revenue per share +10.9 %, EBIT margin −2.5 %, tax rate +1.4 %, residual (interest, one-offs) −4.2 %. The four rates multiply to the earnings growth rate, they do not add up. Start and end are three-year averages so a single exceptional year does not distort the result.
Key figures of RCI Hospitality Holdings Inc
How large is the market capitalisation of RCI Hospitality Holdings Inc (RICK)?
The market capitalisation of RCI Hospitality Holdings Inc is $221M. The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of RCI Hospitality Holdings Inc (RICK)?
The price-to-sales ratio of RCI Hospitality Holdings Inc is 0.74 (last twelve months). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of RCI Hospitality Holdings Inc (RICK)?
Earnings per share at RCI Hospitality Holdings Inc are $−0.4500. Earnings per share over the last twelve months: total profit spread across every single share.
What is the dividend yield of RCI Hospitality Holdings Inc (RICK)?
The dividend yield of RCI Hospitality Holdings Inc is 1.0%. Yearly dividend relative to the share price. 3% pays 3 per 100 invested. Below: how much of profit is used for it.
What is the net margin of RCI Hospitality Holdings Inc (RICK)?
The net margin of RCI Hospitality Holdings Inc is −1.5% (last twelve months). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of RCI Hospitality Holdings Inc (RICK)?
The return on equity (ROE) of RCI Hospitality Holdings Inc is −1.5% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of RCI Hospitality Holdings Inc (RICK)?
On an EBIT basis the return on assets of RCI Hospitality Holdings Inc is 8.3% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of RCI Hospitality Holdings Inc (RICK)?
The operating margin of RCI Hospitality Holdings Inc is 17.6% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at RCI Hospitality Holdings Inc (RICK)?
Revenue at RCI Hospitality Holdings Inc is growing +3.9% versus a year earlier (3y avg +1.5%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at RCI Hospitality Holdings Inc (RICK)?
Earnings per share at RCI Hospitality Holdings Inc are growing +80.4% versus a year earlier. How much earnings per share grew versus a year earlier.
How much net debt does RCI Hospitality Holdings Inc (RICK) carry?
The net debt of RCI Hospitality Holdings Inc is $233M (fiscal year 2025, ≈ 6.7 yrs of FCF). Debt minus cash on hand. The note shows how many years of free cash flow could in theory pay it off.
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Some data
Nov 8, 2026