Sportradar Group AG (SRAD) fair value: what the stock is really worth
As of Nov 6, 2026: fair value (intrinsic value) of Sportradar Group AG stock $14.89, price $13.54, upside +10.0%, quality 50 out of 100. Rating: fairly valued. Calculated from audited financials with 22 of our 26 valuation models and 37 quality factors, updated daily.
69 individual criteria per stock, every one traceableSee the method →
Price vs Fair Value
White line = price, green steps = our fair value per fiscal year. As of Nov 7, 2026.
How to read this chart
60‑month range $7.36 – $31.79 · fair‑value band $10.43 – $19.37 · the $13.54 price screens below the $14.89 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). As of Nov 7, 2026.
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Sportradar Group AG, together with its subsidiaries, provides sports data services for the sports betting and media industries in Switzerland, the United States, North America, Africa, Malta, the Asia Pacific, the Middle East, Europe, Latin America, and the Caribbean.
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The company offers betting technology and solutions, including betting and gaming content; real-time sports data points; pre-match and live odds services; streaming and betting engagement services; iGaming, which includes virtual soccer, horse and dog racing, basketball, tennis, baseball, and cricket; managed betting and trading services; and sports betting and gaming platform.
It also provides sports content, technology, and services that include marketing services; sports media services comprising data, content and solutions for broadcasters, publishers, rights-holders, and technology companies; integrity services, including monitoring, intelligence, education, consultancy, rights protection, and regulatory solutions; and sports performance solutions for competition management, official data generation, automated content distribution and performance analysis, which include video and analytics, and coaching and scouting products.
The company was founded in 2001 and is headquartered in Sankt Gallen, Switzerland.
Stock analysis
Sportradar Group AG (SRAD) currently trades at $13.54, while our model-based Fair Value estimate is $14.89, so the stock looks roughly fairly valued today (gap 9.1%).
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Valuation
Bull case: the DCF Models group reads highest at a median of $18.31 per share, and 10 of the 22 models we run sit above the $13.54 price.
Bear case: the Economic Profit group reads lowest at $4.48, and 12 of the 22 models stay below the price. Data coverage for this calculation is medium.
Scenario range: $10.43 (bear) to $19.37 (bull), the price of $13.54 sits inside it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 50/100 (solid quality), in the Technology sector.
Expensive Growth: The company is growing, but growth may require heavy reinvestment or weak cash conversion.
Sportradar Group AG reported revenue of €1.2B in FY2025 versus €561M in FY2021, a compound +21.9%/yr. Reported net income was €96.4M in FY2025, compounding +66.4%/yr from FY2021.
Key figures
Market cap $4.0B Mid · P/E ratio 207.0 · P/S ratio 2.73 · EPS (TTM) $0.0700 · Net margin 1.5% · Return on equity 2.6% · Return on assets (EBIT) 3.6% (5-year average) · Operating margin 19.9%.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 42 out of 100 (low confidence).
What moves the price
The share trades about 44% below its 52-week high and 17% above its 52-week low, currently below its 200-day average.
For context, the median of 10 Technology peers we cover trades at 10% fair-value upside, at 10%, SRAD screens richer than that median.
Fair Value models
Bear$10.43Fair Value $14.89Bull$19.37
Price $13.54 · Upside +10.0%
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above starts from their evidence-weighted blend, not from a single model. In cyclical trough or peak years, after dilution or a stock split it is adjusted afterwards, so it can sit above or below the models. Based on fiscal year 2025 figures (about 10 months old). Earnings retained since then ($0.0598 per share) are deliberately not added.Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. If a model's bull case is above four times its base value, the table shows that limit with a > sign (like the overall Bull above): beyond it no assumption holds.Coverage ⓘCoverage = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
BuyDeirdre Mary BigleyDirector3,940 shares at $12.57$49,526Apr 30, 2026
BuyGeorge FleetDirector7,850 shares at $12.73$99,931Apr 30, 2026
BuyWilliam KurtzDirector8,000 shares at $12.97$103,760Apr 30, 2026
BuyRajani RamanathanDirector8,003 shares at $12.50$100,040Apr 30, 2026
BuyJeffery W YabukiDirector10,000 shares at $12.94$129,400Apr 30, 2026
BuyMarc WalderDirector66,000 shares at $12.77$842,820Apr 30, 2026
Plus 19 other filings such as grants, option exercises or tax withholding. They are not market purchases or sales.
Sales are often planned (taxes, diversification, 10b5-1 plans). Purchases with their own money are seen as the stronger sign. For information only: not part of the quality score or Fair Value.
Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card.62/100
The company is growing, but growth may require heavy reinvestment or weak cash conversion.
Revenue growth 1 year
+12.0%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+19.3%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+25.1%
Start year 2020 (pandemic)
Revenue growth 6 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+21.8%
’19
’20
’21
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’25
What shareholders gained per year (last 5 years) ⓘWhat the business itself delivers per year: earnings growth per share plus the dividend yield. This is what you get IF the market keeps valuing the stock the same way: it contains no assumption about the market changing its mind. Computed per share, so buybacks count and a merger does not pass as growth. For a company that pays no dividend it is pure earnings growth per share. Period: earnings growth per share as CAGR over the last 5 reported fiscal years (annual statements), plus the current dividend yield. The start value is the median of the three years around the start, so a single crisis year (a pandemic or a write-down) does not distort the rate. Basis: adjusted.
+38.8%
Earnings growth per share plus dividend.
Earnings per share, growth per year+38.8%
Dividend (yield on the price)0.0%
Profit margin 2020 to 2025 ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.15% → 9%
Growth Forecast
Price in line with expectations
The price assumes less growth than the company has delivered so far and about what analysts expect.
What the price assumes ⓘThis turns our valuation around: instead of asking what the share is worth, it asks what growth the current price requires. It uses the cash the company keeps after all spending (free cash flow), the same discount rate as our models, five years of growth, then slowing evenly to 2 % a year by year ten. Compared with the analysts' sales forecasts extended to the same five years (at least three analysts, for context only, it does not enter the Fair Value): within 3 percentage points counts as "in line" (amber), below that little optimism (green), above that a lot of optimism (red).
+11.6%
Yearly growth needed for the next five years to justify today's price.
What forecasts expect ⓘAnalysts publish sales forecasts for the next two fiscal years. For the years after that, growth slows evenly to 2 % a year by year ten (2 % is the long-run rate our models use). Projected years are marked as such.
+11.8%
Yearly sales growth analysts expect, extended to five years.
After inflation (figures in EUR, euro area: IMF forecast 2.2% a year to 2030, 2.6% from 2016 to 2025) that is about +9.3% a year for the price and +9.4% for the forecasts.
AI conclusion: Limited public signals and modest returns offer only weak evidence of lasting advantage while most quality factors lack sufficient durable data.
Main risk: Narrower scope after the divestiture risks shrinking overall market reach and limiting revenue diversification across segments.
Sportradar is selling its coaching and scouting business to sharpen focus on betting, gaming and media while keeping key technology assets and gaining cash proceeds. Our models see the stock as undervalued after this streamlining. Will the narrower scope drive stronger execution in core areas or mainly shrink the company’s reach?
Price, fair value, quality and upside side by side.
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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Software - Application · 630 stocks
Beats the industry median on 5/11 measures
A mixed picture versus its industry peers.
Valuation
Quality Score50 · Below median
Fair Value upside+10.0% · Above median
Profitability
Return on equity (12 months)2.6% · Below median
Return on assets3.4% · Above median
Net margin (12 months)1.5% · Below median
Operating margin (12 months)19.9% · Top 25%
Growth and dividend
Revenue growth (quarter YoY)24.1% · Top 25%
Valuation Multiplesvs Software - Application median · lower = cheaper
P/E (12 months)207.0× · Priciest 25%
P/B4.06× · book value is mostly goodwill ⓘGoodwill and other intangible assets are larger than the equity. The book value mainly reflects prices paid for past acquisitions, so we do not rank this P/B against the peer group.
P/S (12 months)2.73× · Pricier than median
Price / free cash flow (fiscal year)22.7× · Pricier than median
For bloggers, editors and developers: paste this into your site or blog (a “Custom HTML” block in WordPress), it shows the current fair value and links back here. Free, plain HTML, and welcome. Full data streams (CSV/JSON) at /developers.
Cite: Fair Value Calculator (2026). "Sportradar Group AG Fair Value". https://www.fairvalue-calculator.com/stock/SRAD
Frequently asked questions
Is Sportradar Group AG (SRAD) overvalued or undervalued?
As of Nov 7, 2026, our model estimates a fair value of $14.89 versus a price of $13.54, about +10% upside (fairly valued).
What is the fair value of SRAD?
Our model-based fair value for Sportradar Group AG is $14.89 (as of Nov 7, 2026), built from audited fundamentals. The current price: $13.54.
What is the quality score of SRAD?
Sportradar Group AG has a Quality Score of 50/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Sportradar Group AG (SRAD)?
Our model-based price target is the fair value of $14.89 (as of Nov 7, 2026) from 22 valuation models. Cautious scenario $10.43, optimistic scenario $19.37. It is a calculation from audited fundamentals, not an analyst target.
What is the Sportradar Group AG stock forecast for 2026?
Our models put fair value at $14.89, about +10% upside versus a price of $13.54 (fairly valued). Cautious scenario $10.43, optimistic scenario $19.37. The calculation is refreshed regularly with new filings.
What is the revenue of Sportradar Group AG (SRAD)?
Sportradar Group AG reported trailing-twelve-month revenue of about €1.5B (latest available figure, as of Nov 7, 2026).
What growth is priced into Sportradar Group AG (SRAD)?
For today's price to be fair in a discounted-cash-flow model, Sportradar Group AG would have to grow free cash flow by +11.6 % per year for five years (discount rate 11.3 %, then slowing evenly to 2 % perpetual growth by year ten). Over the last 5 years revenue grew +25.1 % per year. As of Nov 7, 2026.
What discount rate (WACC) does the fair value of SRAD use?
Our models discount Sportradar Group AG at 11.3 %: a base by market capitalisation (mid), damped by beta 1.63, country premium for USA. The same rate applies in all 26 models.
What is a reverse DCF?
A reverse DCF turns the usual calculation around. Instead of deriving a value from assumptions, it takes today's price as given and asks: what free-cash-flow growth would a company have to deliver for exactly this price to be fair? The result is not a forecast but the expectation already priced in. For Sportradar Group AG that is +11.6 % per year for five years, then slowing evenly to 2 % by year ten, using the same discount rate (11.3 %) and the same formula as our fair value.
How much growth has Sportradar Group AG (SRAD) delivered so far?
Over the past 5 years revenue at Sportradar Group AG grew +25.1 % a year. The price currently implies free-cash-flow growth of +11.6 % per year. Comparing the two shows how much confidence is in the price: if it demands more than has been delivered, the business has to accelerate for the maths to work.
How fast is the sector of Sportradar Group AG (SRAD) growing?
The median revenue growth in the sector is +4.7 % a year. That is the yardstick for the growth priced into Sportradar Group AG (+11.6 % per year): it shows whether the expectation is within the usual range or beyond it.
What is the free cash flow yield of Sportradar Group AG (SRAD)?
The free-cash-flow yield on the price is 4.90 %: that much free cash flow Sportradar Group AG produces per unit of market value. When it exceeds the discount rate of our models (11.3 %), the business already earns more than its cost of capital demands, and the price needs little additional growth.
What is the intrinsic value of Sportradar Group AG (SRAD)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Sportradar Group AG it is $14.89 per share (as of Nov 7, 2026), against a price of $13.54. It is the blended result of 22 valuation models in 6 families (DCF Models, Earnings-Based, Multiples, Growth DCF, Economic Profit, Growth Earnings).
Is Sportradar Group AG stock overvalued or undervalued in 2026?
As of Nov 7, 2026, SRAD trades below its calculated fair value: price $13.54, fair value $14.89, a gap of about +10% (fairly valued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of SRAD?
No. The price is what the market pays today ($13.54); the fair value is what the company's own numbers justify ($14.89). For Sportradar Group AG the two are $1.35 per share apart. That gap is exactly why we show both numbers side by side.
How much is Sportradar Group AG worth?
The market values Sportradar Group AG at about $4.0B (market capitalisation, as of Nov 7, 2026). Per share that is $13.54; our models calculate a fair value of $14.89 per share.
What do the bullish and bearish scenarios say about SRAD?
Our models span a range for Sportradar Group AG: cautious scenario $10.43, base $14.89, optimistic $19.37 per share (as of Nov 7, 2026, price $13.54). The range comes from different growth and margin assumptions, not from analyst opinions.
What is the P/E ratio of SRAD?
Sportradar Group AG trades at a price-to-earnings ratio of 207.0 (as of Nov 7, 2026). A P/E on its own says little: it compares the price with ONE year of profit, while our fair value of $14.89 is built from several models across several years. Excluding one-off items of fiscal year 2025 it is 43.4 (reported for FY2025: 40.5). Median P/E at fiscal year-end, 5 fiscal years (2021 to 2025), reported earnings, FY2022, FY2023, FY2025 ex one-offs: 155.3. Other multiples: P/B 4.1, P/S 2.7, EV/EBITDA 6.4.
How solid is the balance sheet of Sportradar Group AG (SRAD)?
Balance-sheet figures for Sportradar Group AG (as of Nov 7, 2026): return on equity 2.6%. They feed the Quality Score of 50/100, which measures business quality independently of the share price.
How far is SRAD from its 52-week high?
Sportradar Group AG trades at $13.54, about 44% below its 52-week high of $24.17 and 17% above the low of $11.56 (as of Nov 6, 2026). Distance from the high says nothing about value: that is what the fair value of $14.89 is for.
Which stocks are comparable to Sportradar Group AG?
From the same area (Technology) we also value SAP SE, Salesforce, Inc, Shopify Inc, ServiceNow, Inc, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Sportradar Group AG stock attractive at the current price?
The data as of Nov 7, 2026: price $13.54, calculated fair value $14.89 (+10%), Quality Score 50/100, from 22 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of SRAD calculated?
We run Sportradar Group AG through 22 models from 6 families: DCF Models, Earnings-Based, Multiples, Growth DCF, Economic Profit, Growth Earnings. Every model gets the same audited fundamentals; the fair value of $14.89 builds on their evidence-weighted average, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 13.0% above its aggregate fair value. Sportradar Group AG currently trades 9% below its own fair value, and the market average says nothing about that. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Sportradar Group AG (SRAD)?
The closing price on Nov 6, 2026 was $13.54. Our model-based fair value is $14.89, about +10% upside (fairly valued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Sportradar Group AG right now?
The price sits close to our fair value, market and models broadly agree here, little valuation tension. A fairly wide model range ($10.43 to $19.37) leaves room in how you read the outcome.
Key figures of Sportradar Group AG
How large is the market capitalisation of Sportradar Group AG (SRAD)?
The market capitalisation of Sportradar Group AG is $4.0B. The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of Sportradar Group AG (SRAD)?
The price-to-sales ratio of Sportradar Group AG is 2.73 (last twelve months). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of Sportradar Group AG (SRAD)?
Earnings per share at Sportradar Group AG are $0.0700 (price ÷ EPS = P/E 207.0). Earnings per share over the last twelve months: total profit spread across every single share.
What is the net margin of Sportradar Group AG (SRAD)?
The net margin of Sportradar Group AG is 1.5% (last twelve months). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of Sportradar Group AG (SRAD)?
The return on equity (ROE) of Sportradar Group AG is 2.6% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of Sportradar Group AG (SRAD)?
On an EBIT basis the return on assets of Sportradar Group AG is 3.6% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Sportradar Group AG (SRAD)?
The operating margin of Sportradar Group AG is 19.9% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at Sportradar Group AG (SRAD)?
Revenue at Sportradar Group AG is growing +24.1% versus a year earlier (3y avg +19.3%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at Sportradar Group AG (SRAD)?
Earnings per share at Sportradar Group AG are growing −61.6% versus a year earlier. How much earnings per share grew versus a year earlier.
How much net cash does Sportradar Group AG (SRAD) hold?
Sportradar Group AG holds more cash than debt, €302M net (fiscal year 2025). The company holds more cash than debt, a safety cushion.
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Nov 7, 2026