Storytel AB (publ) (STORY-B) fair value: what the stock is really worth
As of Oct 20, 2026: fair value (intrinsic value) of Storytel AB (publ) stock SEK 129, price SEK 111, upside +16.3%, quality 74 out of 100. Rating: undervalued. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.
69 individual criteria per stock, every one traceableSee the method →
Price vs Fair Value
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Oct 2, 2026.
How to read this chart
60‑month range kr 21.95 – kr 238.66 · fair‑value band kr 83.26 – kr 200.54 · the kr 110.90 price screens below the kr 129.03 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). 1 fiscal year is left out: there the valuation rested on only a fraction of the usual models. Dashed = 300-day average. As of Oct 2, 2026.
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Storytel AB (publ) engages in the audiobook and publishing market in Sweden, Denmark, the United States, Finland, the Netherlands, Poland, Iceland, and internationally. The company operates in two segments, Streaming and Publishing.
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The Streaming segment offers audiobooks and e-books streaming services under the Storytel and Mofibo brands, as well as through Audiobooks.com.
The Publishing segment provides printed books, audiobooks, and e-books through Norstedts, Rabén & Sjögren, Lind & Co, People's, Gummerus, Bokfabriken, and Storyside publishing houses. Storytel AB (publ) is headquartered in Stockholm, Sweden.
Stock analysis
Storytel AB (publ) (STORY-B) currently trades at kr 110.90, while our model-based Fair Value estimate is kr 129.03, implying the stock looks roughly 14.1% undervalued today.
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Valuation
Bull case: the Growth Earnings group reads highest at a median of kr 292.86 per share, and 15 of the 22 models we run sit above the kr 110.90 price.
Bear case: the Economic Profit group reads lowest at kr 45.16, and 7 of the 22 models stay below the price. Data coverage for this calculation is high.
Scenario range: kr 83.26 (bear) to kr 200.54 (bull), the price of kr 110.90 sits inside it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 74/100 (solid quality), in the Communication Services sector.
Mixed Growth: Revenue is growing, but margins or cash flow do not fully confirm the trend.
Storytel AB (publ) reported revenue of 4.0B SEK in FY2025 versus 2.6B SEK in FY2021, a compound +11.3%/yr. Reported net income was 483M SEK in FY2025.
Key figures
Market cap 8.6B SEK (≈ $870M) Small · P/E ratio 14.4 · P/S ratio 2.07 · EPS (TTM) kr 7.72 · Dividend yield 1.4% · Net margin 14.4% · Return on equity 35.9% · Return on assets (EBIT) −5.3%.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 71 out of 100 (low confidence).
What moves the price
The share trades about 7% below its 52-week high and 65% above its 52-week low, currently above its 200-day average.
For context, the median of 10 Communication Services peers we cover trades at −5% fair-value upside, at 16%, STORY-B screens cheaper than that median.
Fair Value models
Bearkr 83.26Fair Value kr 129.03Bullkr 200.54
Price kr 110.90 · Upside +16.3%
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above starts from their evidence-weighted blend, not from a single model. In cyclical trough or peak years, after dilution or a stock split it is adjusted afterwards, so it can sit above or below the models. Based on fiscal year 2025 figures (about 10 months old). Earnings retained since then (kr 4.99 per share) are deliberately not added.Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. If a model's bull case is above four times its base value, the table shows that limit with a > sign (like the overall Bull above): beyond it no assumption holds.Coverage ⓘCoverage = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card.86/100
Revenue is growing, but margins or cash flow do not fully confirm the trend.
Revenue growth 1 year
+5.9%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+7.9%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+11.5%
Start year 2020 (pandemic). Over 10 years: +29.7% a year
Revenue growth 15 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+141.4%
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Profit margin (trend) ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.
−8.3% (2020) → 9.8% (2025)
Growth Forecast
A lot of optimism in the price
The price assumes more growth than the company has delivered so far and more than analysts expect.
What the price assumes ⓘThis turns our valuation around: instead of asking what the share is worth, it asks what growth the current price requires. It uses the cash the company keeps after all spending (free cash flow), the same discount rate as our models, five years of growth, then slowing evenly to 2 % a year by year ten. Compared with the analysts' sales forecasts extended to the same five years (at least three analysts, for context only, it does not enter the Fair Value): within 3 percentage points counts as "in line" (amber), below that little optimism (green), above that a lot of optimism (red).
+16.6%
Yearly growth needed for the next five years to justify today's price.
What forecasts expect ⓘAnalysts publish sales forecasts for the next two fiscal years. For the years after that, growth slows evenly to 2 % a year by year ten (2 % is the long-run rate our models use). Projected years are marked as such.
+8.0%
Yearly sales growth analysts expect, extended to five years.
After inflation (Sweden: IMF forecast 2.0% a year to 2030, 2.9% from 2016 to 2025) that is about +14.3% a year for the price and +5.9% for the forecasts.
Price, fair value, quality and upside side by side.
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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Publishing · 96 stocks
Beats the industry median on 7/12 measures
A mixed picture versus its industry peers.
Valuation
Quality Score74 · Top 25%
Fair Value upside+16.3% · Above median
Profitability
Return on equity (12 months)35.9% · Top 25%
Return on assets13.5% · Top 25%
Net margin (12 months)14.4% · Top 25%
Operating margin (12 months)11.7% · Above median
Growth and dividend
Revenue growth (quarter YoY)11.7% · Top 25%
Dividend yield (12 months)1.4% · Below median
Valuation Multiplesvs Publishing median · lower = cheaper
P/E (12 months)14.4× · Pricier than median
P/B4.82× · book value is mostly goodwill ⓘGoodwill and other intangible assets are larger than the equity. The book value mainly reflects prices paid for past acquisitions, so we do not rank this P/B against the peer group.
For bloggers, editors and developers: paste this into your site or blog (a “Custom HTML” block in WordPress), it shows the current fair value and links back here. Free, plain HTML, and welcome. Full data streams (CSV/JSON) at /developers.
Cite: Fair Value Calculator (2026). "Storytel AB (publ) Fair Value". https://www.fairvalue-calculator.com/stock/STORY-B
Frequently asked questions
Is Storytel AB (publ) (STORY-B) overvalued or undervalued?
As of Oct 2, 2026, our model estimates a fair value of kr 129.03 versus a price of kr 110.90, about +16% upside (undervalued).
What is the fair value of STORY-B?
Our model-based fair value for Storytel AB (publ) is kr 129.03 (as of Oct 2, 2026), built from audited fundamentals. The current price: kr 110.90.
What is the quality score of STORY-B?
Storytel AB (publ) has a Quality Score of 74/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Storytel AB (publ) (STORY-B)?
Our model-based price target is the fair value of kr 129.03 (as of Oct 2, 2026) from 22 valuation models. Cautious scenario kr 83.26, optimistic scenario kr 200.54. It is a calculation from audited fundamentals, not an analyst target.
What is the Storytel AB (publ) stock forecast for 2026?
Our models put fair value at kr 129.03, about +16% upside versus a price of kr 110.90 (undervalued). Cautious scenario kr 83.26, optimistic scenario kr 200.54. The calculation is refreshed regularly with new filings.
What is the revenue of Storytel AB (publ) (STORY-B)?
Storytel AB (publ) reported trailing-twelve-month revenue of about 4.2B SEK (latest available figure, as of Oct 2, 2026).
Does Storytel AB (publ) pay a dividend?
Storytel AB (publ) currently shows a dividend yield of 1.35% relative to its recent price (as of Oct 2, 2026).
What growth is priced into Storytel AB (publ) (STORY-B)?
For today's price to be fair in a discounted-cash-flow model, Storytel AB (publ) would have to grow free cash flow by +16.6 % per year for five years (discount rate 12.4 %, then slowing evenly to 2 % perpetual growth by year ten). Over the last 5 years revenue grew +11.5 % per year. As of Oct 2, 2026.
What discount rate (WACC) does the fair value of STORY-B use?
Our models discount Storytel AB (publ) at 12.4 %: a base by market capitalisation (small), damped by beta 1.52, country premium for Sweden. The same rate applies in all 26 models.
What is a reverse DCF?
A reverse DCF turns the usual calculation around. Instead of deriving a value from assumptions, it takes today's price as given and asks: what free-cash-flow growth would a company have to deliver for exactly this price to be fair? The result is not a forecast but the expectation already priced in. For Storytel AB (publ) that is +16.6 % per year a year over ten years, using the same discount rate (12.4 %) and the same formula as our fair value.
How much growth has Storytel AB (publ) (STORY-B) delivered so far?
Over the past 5 years revenue at Storytel AB (publ) grew +11.5 % a year. The price currently implies +16.6 % per year free-cash-flow growth a year. Comparing the two shows how much confidence is in the price: if it demands more than has been delivered, the business has to accelerate for the maths to work.
How fast is the sector of Storytel AB (publ) (STORY-B) growing?
The median revenue growth in the sector is +3.4 % a year. That is the yardstick for the growth priced into Storytel AB (publ) (+16.6 % per year a year): it shows whether the expectation is within the usual range or beyond it.
What is the free cash flow yield of Storytel AB (publ) (STORY-B)?
The free-cash-flow yield on the price is 4.76 %: that much free cash flow Storytel AB (publ) produces per unit of market value. When it exceeds the discount rate of our models (12.4 %), the business already earns more than its cost of capital demands, and the price needs little additional growth.
What is the intrinsic value of Storytel AB (publ) (STORY-B)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Storytel AB (publ) it is kr 129.03 per share (as of Oct 2, 2026), against a price of kr 110.90. It is the blended result of 22 valuation models (cash flow, earnings, asset, dividend).
Is Storytel AB (publ) stock overvalued or undervalued in 2026?
As of Oct 2, 2026, STORY-B trades below its calculated fair value: price kr 110.90, fair value kr 129.03, a gap of about +16% (undervalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of STORY-B?
No. The price is what the market pays today (kr 110.90); the fair value is what the company's own numbers justify (kr 129.03). For Storytel AB (publ) the two are kr 18.13 per share apart. That gap is exactly why we show both numbers side by side.
How much is Storytel AB (publ) worth?
The market values Storytel AB (publ) at about 8.6B SEK (market capitalisation, as of Oct 2, 2026). Per share that is kr 110.90; our models calculate a fair value of kr 129.03 per share.
What do the bullish and bearish scenarios say about STORY-B?
Our models span a range for Storytel AB (publ): cautious scenario kr 83.26, base kr 129.03, optimistic kr 200.54 per share (as of Oct 2, 2026, price kr 110.90). The range comes from different growth and margin assumptions, not from analyst opinions.
What is the P/E ratio of STORY-B?
Storytel AB (publ) trades at a price-to-earnings ratio of 14.4 (as of Oct 2, 2026). A P/E on its own says little: it compares the price with ONE year of profit, while our fair value of kr 129.03 is built from several models across several years. Other multiples: P/B 4.8, P/S 2.1, EV/EBITDA 9.9.
How solid is the balance sheet of Storytel AB (publ) (STORY-B)?
Balance-sheet figures for Storytel AB (publ) (as of Oct 2, 2026): return on equity 35.9%. They feed the Quality Score of 74/100, which measures business quality independently of the share price.
How far is STORY-B from its 52-week high?
Storytel AB (publ) trades at kr 110.90, about 7% below its 52-week high of kr 118.90 and 65% above the low of kr 67.21 (as of Oct 20, 2026). Distance from the high says nothing about value: that is what the fair value of kr 129.03 is for.
Which stocks are comparable to Storytel AB (publ)?
From the same area (Communication Services) we also value The New York Times Company, Xinhua Winshare Publishing and Media Co, Jiangsu Phoenix Publishing & Media Corporation, China South Publishing & Media Group, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Storytel AB (publ) stock attractive at the current price?
The data as of Oct 2, 2026: price kr 110.90, calculated fair value kr 129.03 (+16%), Quality Score 74/100, from 22 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of STORY-B calculated?
We run Storytel AB (publ) through 22 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of kr 129.03, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 13.9 % above its aggregate fair value. Storytel AB (publ) currently trades 14 % below its own fair value, and the market average says nothing about that. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Storytel AB (publ) (STORY-B)?
The closing price on Oct 20, 2026 was kr 110.90. Our model-based fair value is kr 129.03, about +16% upside (undervalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Storytel AB (publ) right now?
A fairly wide model range (kr 83.26 to kr 200.54) leaves room in how you read the outcome. The price sits in the lower half of our model range, the side with the larger margin of safety. The data supports the verdict: every model runs on fully documented inputs.
Key figures of Storytel AB (publ)
How large is the market capitalisation of Storytel AB (publ) (STORY-B)?
The market capitalisation of Storytel AB (publ) is 8.6B SEK (≈ $870M). The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of Storytel AB (publ) (STORY-B)?
The price-to-sales ratio of Storytel AB (publ) is 2.07 (last twelve months). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of Storytel AB (publ) (STORY-B)?
Earnings per share at Storytel AB (publ) are kr 7.72 (price ÷ EPS = P/E 14.4). Earnings per share over the last twelve months: total profit spread across every single share.
What is the dividend yield of Storytel AB (publ) (STORY-B)?
The dividend yield of Storytel AB (publ) is 1.4% (payout 19.4%). Yearly dividend relative to the share price. 3% pays 3 per 100 invested. Below: how much of profit is used for it.
What is the net margin of Storytel AB (publ) (STORY-B)?
The net margin of Storytel AB (publ) is 14.4% (last twelve months). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of Storytel AB (publ) (STORY-B)?
The return on equity (ROE) of Storytel AB (publ) is 35.9% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of Storytel AB (publ) (STORY-B)?
On an EBIT basis the return on assets of Storytel AB (publ) is −5.3% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Storytel AB (publ) (STORY-B)?
The operating margin of Storytel AB (publ) is 11.7% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at Storytel AB (publ) (STORY-B)?
Revenue at Storytel AB (publ) is growing +11.7% versus a year earlier (3y avg +7.9%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at Storytel AB (publ) (STORY-B)?
Earnings per share at Storytel AB (publ) are growing +119% versus a year earlier. How much earnings per share grew versus a year earlier.
How much net cash does Storytel AB (publ) (STORY-B) hold?
Storytel AB (publ) holds more cash than debt, 686M SEK net (fiscal year 2025). The company holds more cash than debt, a safety cushion.
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Broad data
Oct 2, 2026