Storytel AB (STORY-B) Fair Value & Analysis
Communication Services · SE · Market cap 7.0B SEK (≈ $734M) · ISIN SE0007439443
What is Storytel AB really worth?
A solid business, currently priced close to our fair value of kr 106.22.
As of Sep 5, 2026, the fair value of Storytel AB is kr 106.22 per share against a price of kr 115.10, so the fair value sits 8% below the price. A model estimate blended from multiple valuation models, recalculated regularly.
Strengths
Risks
For context
Fair value as of: Sep 5, 2026
From 24 valuation models · updated today
Share price +11.1% over the past month.
What runs behind every stock
69 individual criteria per stock, every one traceable See the method →
What matters now
- The model range is unusually wide (kr 79.67 to kr 277.55). The outcome hinges heavily on assumptions, so read the point estimate with caution.
- The price sits close to our fair value, market and models broadly agree here, little valuation tension.
Price vs Fair Value (5 years)
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Sep 5, 2026.
How to read this chart
60‑month range kr 21.95 – kr 238.66 · fair‑value band kr 79.67 – kr 277.55 · the kr 115.10 price screens above the kr 106.22 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). 1 fiscal year is left out: there the valuation rested on only a fraction of the usual models. Dashed = 300-day average. As of Sep 5, 2026.
Analysis
Storytel AB (STORY-B) currently trades at kr 115.10, while our model-based Fair Value estimate is kr 106.22, implying the stock looks roughly 8.4% fairly valued today. The Quality Score stands at 71/100 (solid quality), in the Communication Services sector. Bull case: the Growth Earnings group reads highest at a median of kr 290.30 per share, and 15 of the 24 models we run sit above the kr 115.10 price. Bear case: the Asset-Based group reads lowest at kr 15.52, and 9 of the 24 models stay below the price. Evidence for this calculation is high.
Over the trailing twelve months, Storytel AB generated revenue of 4.0B SEK at a net margin of 12.0%. Revenue grew 6.9% year over year. It earns a return on equity of 29.2%. The balance sheet holds a net cash position of 686M SEK. Fundamentals as of Sep 5, 2026
Our scenario range runs from kr 79.67 (bear case) to kr 277.55 (bull case); at kr 115.10, the current price sits within that range. Bear and bull are the same models run on conservative and optimistic assumptions (margins, growth, valuation multiples), so a plausible valuation range, not a price target. The share trades near its 52-week high and 74% above its 52-week low, currently above its 200-day average. For context, the median of 10 Communication Services peers we cover trades at 9% fair-value upside, at −8%, STORY-B screens richer than that median.
Fair Value models
This estimate rests on fiscal year 2025 figures, and about 8 months have passed since. In that time the company retained roughly kr 3.79 per share, which is 3.6 % of the fair value. The fair value deliberately does not add this in: the models value reported figures, not a projection.
Each model estimates fair value its own way; the Fair Value above is the evidence-weighted, family-balanced blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small. Every input is real reported data, nothing guessed.
All 24 models by family
Widest divergence: Growth Earnings (kr 290.30) versus Asset-Based (kr 15.52). Highest evidence: FCF DCF (74).
Notify me when STORY-B reaches fair value
Put STORY-B on your watchlist. We get in touch as soon as price and fair value meet or the trend turns.
Set up alert →Free, no payment details. Unsubscribe anytime in one click.
Key figures & financial health
More key figures
Figures from reported company fundamentals · as of Sep 5, 2026. TTM = trailing twelve months.
Quality Score breakdown
Of which business quality 68 · Market factors (momentum, volatility) 69
Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.
All values are scores from 0 to 100 (100 = best against fixed, research-based bands), not percentages. The three market factors (momentum, 52-week proximity, low volatility) are displayed but carry zero weight in the headline number: market sentiment is not a business property.
About the company
Storytel AB (publ) engages in the audiobook and publishing market in Sweden, Denmark, the United States, Finland, the Netherlands, Poland, Iceland, and internationally. The company operates in two segments, Streaming and Publishing.
Full company description
Storytel AB (publ) engages in the audiobook and publishing market in Sweden, Denmark, the United States, Finland, the Netherlands, Poland, Iceland, and internationally. The company operates in two segments, Streaming and Publishing. The Streaming segment offers audiobooks and e-books streaming services under the Storytel and Mofibo brands, as well as through Audiobooks.com. The Publishing segment provides printed books, audiobooks, and e-books through Norstedts, Rabén & Sjögren, Lind & Co, People's, Gummerus, Bokfabriken, and Storyside publishing houses. Storytel AB (publ) is headquartered in Stockholm, Sweden.
Company description, as reported by the company or data provider.
Revenue & earnings trend
FY2021 – FY2025 · reported fiscal years
Storytel AB reported revenue of 4.0B SEK in FY2025 versus 2.6B SEK in FY2021, a compound +11.3%/yr. Reported net income was 483M SEK in FY2025.
Watch STORY-B: get an alert when its fair value changes →
Peer Group
Publishing · 107 stocks
How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.
Valuation Multiples vs Publishing median · lower = cheaper
Strength profile in five axes (Snowflake)
Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
Similar stocks
10 more Publishing stocks, each showing price versus our Fair Value estimate (as of Sep 5, 2026).
| Stock | Price | Fair Value | vs Fair Value |
|---|---|---|---|
| The New York Times Company NYT | $68.16 | $41.95 | −38% |
| Pearson plc PSO | $16.07 | $16.27 | +1% |
| Jiangsu Phoenix Publishing & Media Corporation 601928 | ¥9.20 | ¥10.07 | +9% |
| China Science Publishing & Media Ltd 601858 | ¥22.15 | ¥10.31 | −53% |
| People.cn CO., LTD 603000 | ¥16.85 | ¥4.23 | −75% |
| China South Publishing & Media Group 601098 | ¥10.16 | ¥14.66 | +44% |
| John Wiley & Sons, Inc WLY | $50.66 | $55.90 | +10% |
| Zhejiang Publishing & Media Co 601921 | ¥7.27 | ¥7.54 | +4% |
| Xinhua Winshare Publishing and Media Co 601811 | ¥12.04 | ¥21.02 | +75% |
| Shandong Publishing&Media Co 601019 | ¥6.97 | ¥11.60 | +66% |
Compare Storytel AB with another stock
Price, fair value, quality and upside side by side.
Explore undervalued stocks
More undervalued Communication Services stocks →
Try a ready-made strategy
Pick a strategy and jump into the live analysis with that exact screen applied.
Discover tools
Frequently asked questions
Is Storytel AB (STORY-B) overvalued or undervalued?
What is the fair value of STORY-B?
What is the quality score of STORY-B?
What is the revenue of Storytel AB (STORY-B)?
What is the net profit margin of STORY-B?
Does Storytel AB pay a dividend?
Watch Storytel AB in the live analysis
One click puts Storytel AB on your watchlist: fair value and trend at a glance, plus comparison, the diversification check and the 35,000+ stock screener. You can also try 14 days of Pro there, no card.
Watch for free →Zero risk: nothing is ever charged. Your watchlist is yours, with or without an account.