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Unity Software Inc (U) Fair Value & Analysis

Technology · US · Market cap $13.7B

US Unity Software Inc logo Unity Software Inc U · US
Price$40.81
Fair Value$4.97
Upside-87.8%
Quality48/100
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Mixed Growth
Loss-making · -35.0% net margin
Moderate debt · generates free cash flow
Trails peers (1/11)
Narrow moat 10/100
Evidence: Medium Range $3.71 – $7.42 Share as image

Fair value as of: Jul 16, 2026

From 13 valuation models · updated 22 days ago

Fair value updated Jul 16, 2026, revised from $9.84 to $4.97 (−49.5%) since Jun 24, 2026. Share price +37.6% over the past month.

Below-average quality, and screening another 88% overvalued on our models.

What matters now

  • The price sits above even our optimistic bull case ($7.42). The favourable scenario is already priced in.
  • Solid but not exceptional quality (48/100) and above fair value, neither a clear bargain nor a standout compounder.
  • A fairly wide model range ($3.71 to $7.42) leaves room in how you read the outcome.
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Price vs Fair Value (5 years)

$201.12 $13.93 Fair Value $4.97 May 2021 Aug 2026

White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Jul 16, 2026.

How to read this chart

60‑month range $13.93 – $201.12 · fair‑value band $3.71 – $7.42 · the $40.81 price screens above the $4.97 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Jul 16, 2026.

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Analysis

Unity Software Inc (U) currently trades at $40.81, while our model-based Fair Value estimate is $4.97, implying the stock looks roughly 87.8% overvalued today. We read business quality at 48/100 (below-average quality), in the Technology sector. Bear case: priced above our estimate, the market already discounts strong expectations. Bull case: above-average quality can justify a premium, the entry price still matters most (evidence: medium).

Over the trailing twelve months, Unity Software Inc generated revenue of $1.9B at a net margin of -35.0%. Revenue grew 16.8% year over year. It earns a return on equity of -20.1%. Net debt stands at $330M. Fundamentals as of Jul 16, 2026

Our scenario range runs from $3.71 (bear case) to $7.42 (bull case); at $40.81, the current price sits above that range. Bear and bull are the same models run on conservative and optimistic assumptions (margins, growth, valuation multiples), so a plausible valuation range, not a price target. The share trades about 22% below its 52-week high and 143% above its 52-week low, currently above its 200-day average. For context, the median of 10 Technology peers we cover trades at -27% fair-value upside, at -88%, U screens richer than that median.

Fair Value models

Each model estimates fair value its own way; the Fair Value above is the evidence-weighted blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small.

Model BearBaseBull Evidence
Highest evidence
Growth DCF $14.89 $28.11 $53.58 80
Rev-Margin DCF $10.62 $19.32 $32.38 74
Gordon GGM $6.50 $13.52 $21.45 70
All 13 models by family
DCF Models
FCF DCF $15.61 $25.37 $53.81 38
Owner Earnings $2.27 $4.07 $7.84 31
5Y Revenue Exit $10.62 $18.02 $32.40 39
5Y EBITDA Exit $5.58 $7.20 $9.89 41
10Y Revenue Exit $11.75 $21.75 $32.55 36
10Y EBITDA Exit $8.50 $12.09 $17.29 37
Dividend Discount
Gordon GGM $6.50 $13.52 $21.45 70
DDM Multi-Stage $6.50 $11.40 $14.19 61
Multiples
EV/EBITDA $1.72 $2.01 $2.29 54
EV/Revenue $8.28 $11.46 $14.63 43
Asset-Based
NCAV (Graham) $3.71 $4.97 $7.42 50
Growth DCF
Growth DCF $14.89 $28.11 $53.58 80
Rev-Margin DCF $10.62 $19.32 $32.38 74

Widest divergence: Growth DCF ($19.32) versus Multiples ($2.01). Highest evidence: Growth DCF (80).

Key figures & financial health

Revenue (TTM) $1.9B
Revenue growth (YoY) +16.8%
Net margin -35.0%
Return on equity -20.1%
Free cash flow $404M FY2025
Operating margin -15.2%
More key figures
EPS (TTM) $-1.54
Net debt $330M FY2025

Figures from reported company fundamentals · as of Jul 16, 2026. TTM = trailing twelve months.

Quality Score breakdown

Overall quality 48/100

Of which business quality 55 · Market factors (momentum, volatility) 49

Profitability 9
Margins and returns on capital today
Quality Growth 64
Are margins and returns improving?
Cashflow 90
Earnings quality: real cash, not paper profit
Fin. Strength 69
Balance sheet, leverage, solvency risk
Investment 100
Disciplined investing over empire-building
Low Volatility 0
Calm price path (market factor)
Momentum 71
Price trend over the last 3–12 months (market factor)
52W Momentum 66
Distance to the 52-week high (market factor)
Net Issuance 9
Buybacks instead of dilution

Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.

About the company

Unity Software Inc. operates a platform to develop, deploy, and grow games and interactive experiences for mobile phones, PCs, consoles, and extended reality devices in the United States, China, Hong Kong, Taiwan, Europe, the Middle East, Africa, the Asia Pacific, Canada, and Latin America.

Full company description

Unity Software Inc. operates a platform to develop, deploy, and grow games and interactive experiences for mobile phones, PCs, consoles, and extended reality devices in the United States, China, Hong Kong, Taiwan, Europe, the Middle East, Africa, the Asia Pacific, Canada, and Latin America. The company's platform offers artificial intelligence solutions that support developers through the entire development lifecycle, which includes prototyping, live service operation, user acquisition, and monetization. It also provides Create Solutions, a set of tools and services used to build, ship, and run real-time 2D and 3D content; and Grow Solutions, which allows customers to grow and engage their user base and monetize their content. In addition, the company offers enterprise support and consumption services; professional services, including consulting, platform integration, training, and custom application and workflow development services; and advertising and game publishing services. It provides its solutions directly through its online store, field sales operations, independent distributors, and resellers. The company serves enterprises, mid-market companies, government, and non-profit institutions; mid-sized, small, and independent businesses; and individuals from various industries. Unity Software Inc. was founded in 2004 and is headquartered in San Francisco, California.

Company description, as reported by the company or data provider.

Revenue & earnings trend

FY2021 – FY2025 · reported fiscal years

Unity Software Inc reported revenue of $1.8B in FY2025 versus $1.1B in FY2021, a compound +13.6%/yr. Reported net income was −$403M in FY2025.

Growth Quality 67/100
Revenue is growing, but margins or cash flow do not fully confirm the trend.
Latest Revenue (FY 2025)
$1.8B
Latest YoY
+2.0%
Avg. growth/yr (3Y)
+10.0%
Avg. growth/yr (5Y)
+19.1%
Avg. growth/yr (7Y)
+25.3%
Revenue +13.6%/yr
FY21 $1.1B
FY22 $1.4B
FY23 $2.2B
FY24 $1.8B
FY25 $1.8B
Net income
FY21 −$533M
FY22 −$919M
FY23 −$822M
FY24 −$664M
FY25 −$403M

U screens 88% overvalued. Compare with SAP SE →

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Cite: Fair Value Calculator (2026). "Unity Software Inc Fair Value". https://www.fairvalue-calculator.com/stock/U

Recent news

External third-party headlines (Yahoo Finance, Reuters and others), not an editorial selection.

Peer Group

Software - Application · 709 stocks

How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.

Quality Score 48 · Below median
Fair Value upside −88% · Bottom 25%
Return on assets -4% · Below median
Net margin (TTM) -35% · Bottom 25%
Operating margin (TTM) -15% · Bottom 25%
Revenue growth 17% · Above median
Debt / equity 0.52× · Higher than 75% of peers

Valuation Multiples vs Software - Application median · lower = cheaper

P/B 4.22× · Pricier than median
P/S (TTM) 7.10× · Pricier than 75% of peers
P/FCF 33.8× · Pricier than 75% of peers

Snowflake

Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.

VALUE 0 · sector 0
FUTURE 84 · sector 37
PAST 0 · sector 13
HEALTH 74 · sector 98
DIVIDEND 0 · sector 28

VALUE 0: the price sits above our fair-value range.

Insider activity: 42/100

Values & ESG

Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.

None of the checked exposures detected

ESG scores are not available for this stock yet. Values and ESG data are contextual and can differ between providers.

Similar stocks

10 more Software - Application stocks, each showing price versus our Fair Value estimate (as of Jul 16, 2026).

Stock Price Fair Value vs Fair Value
SAP SE SAPS C$12.69 C$16.26 +28%
Shopify Inc SHOP C$173.23 C$20.54 -88%
Uber Technologies, Inc UBER $72.67 $51.11 -30%
Salesforce, Inc CRM $170.77 $182.10 +7%
ServiceNow, Inc NOW $107.71 $33.12 -69%
Cadence Design Systems, Inc CDNS $384.17 $80.41 -79%
Snowflake Inc SNOW $271.87 $34.04 -87%
Adobe Inc ADBE $230.61 $379.48 +65%
Automatic Data Processing, Inc ADP $241.92 $177.51 -27%
Intuit Inc INTU $291.09 $258.69 -11%

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Frequently asked questions

Is Unity Software Inc (U) overvalued or undervalued?
As of Jul 16, 2026, our model estimates a fair value of $4.97 versus a price of $40.81, about −88% (overvalued).
What is the fair value of U?
Our model-based fair value for Unity Software Inc is $4.97 (as of Jul 16, 2026), built from audited fundamentals. The current price is $40.81.
What is the quality score of U?
Unity Software Inc has a Quality Score of 48/100. It combines two groups: business quality (profitability, growth, cash flow, balance-sheet strength) and market factors (price momentum, distance to the 52-week high, volatility). Both subtotals are shown separately in the detail view.
What is the revenue of Unity Software Inc (U)?
Unity Software Inc reported trailing-twelve-month revenue of about $1.9B (latest available figure, as of Jul 16, 2026).
What is the net profit margin of U?
The net profit margin of Unity Software Inc is about -35.0%, meaning it is currently running at a net loss. Based on the latest reported figures.

How we calculate Fair Value

Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data, nothing guessed.

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