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Unity Software Inc (U) fair value: what the stock is really worth

We calculate from audited financials what Unity Software Inc is really worth. The fair value tells you whether the price is too high or too low, the quality score (0 to 100) how solid the business behind it is. 26 models, 37 quality factors, updated daily.

  1. Fair value above price? No
  2. Good quality? Yes
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Technology · US · ISIN US91332U1016

US Unity Software Inc logo Thin data Sep 18, 2026

Unity Software Inc

U · US

Stretched ValuationStrong overvaluation with only moderate quality.

!Fair value $17.83 · Strongly overvalued (−57%)
!Quality 51/100
!Mixed Growth (revenue 5y +19.1 %/yr)
!Loss-making · -35.0% net margin (TTM)
Moderate debt · generates free cash flow
!Trails peers (1/11)
!Narrow moat 10/100
!Insider activity 35/100
!Evidence only low, so the estimate is less certain

What runs behind every stock

69 individual criteria per stock, every one traceable See the method →

Price vs Fair Value

$201.12 $13.93 Fair Value $17.83 Jun 2021 Sep 2026

White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Sep 18, 2026.

How to read this chart

60‑month range $13.93 – $201.12 · fair‑value band $10.43 – $29.13 · the $41.40 price screens above the $17.83 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Sep 18, 2026.

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Company profile

Unity Software Inc. operates a platform to develop, deploy, and grow games and interactive experiences for mobile phones, PCs, consoles, and extended reality devices in the United States, China, Hong Kong, Taiwan, Europe, the Middle East, Africa, the Asia Pacific, Canada, and Latin America.

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Unity Software Inc. operates a platform to develop, deploy, and grow games and interactive experiences for mobile phones, PCs, consoles, and extended reality devices in the United States, China, Hong Kong, Taiwan, Europe, the Middle East, Africa, the Asia Pacific, Canada, and Latin America. The company's platform offers artificial intelligence solutions that support developers through the entire development lifecycle, which includes prototyping, live service operation, user acquisition, and monetization. It also provides Create Solutions, a set of tools and services used to build, ship, and run real-time 2D and 3D content; and Grow Solutions, which allows customers to grow and engage their user base and monetize their content. In addition, the company offers enterprise support and consumption services; professional services, including consulting, platform integration, training, and custom application and workflow development services; and advertising and game publishing services. It provides its solutions directly through its online store, field sales operations, independent distributors, and resellers. The company serves enterprises, mid-market companies, government, and non-profit institutions; mid-sized, small, and independent businesses; and individuals from various industries. Unity Software Inc. was founded in 2004 and is headquartered in San Francisco, California.

Stock analysis

Unity Software Inc (U) currently trades at $41.40, while our model-based Fair Value estimate is $17.83, implying the stock looks roughly 132.2% overvalued today.

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Valuation

Bull case: the Growth DCF group reads highest at a median of $21.07 per share, and 0 of the 13 models we run sit above the $41.40 price.

Bear case: the Multiples group reads lowest at $2.45, and 13 of the 13 models stay below the price. Evidence for this calculation is low.

Scenario range: $10.43 (bear) to $29.13 (bull), the price of $41.40 sits above it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.

Quality & growth

The Quality Score stands at 51/100 (solid quality), in the Technology sector.

Mixed Growth: Revenue is growing, but margins or cash flow do not fully confirm the trend.

Unity Software Inc reported revenue of $1.8B in FY2025 versus $1.1B in FY2021, a compound +13.6%/yr. Reported net income was −$403M in FY2025.

Key figures

Market cap $17.4B · P/S ratio 7.10 · EPS (TTM) $−1.54 · Dividend yield 2.3% · Net margin −21.8% · Return on equity −20.1% · Return on assets (EBIT) −10.2% · Operating margin −15.2%.

Competitive moat

Our AI-assisted moat analysis scores the competitive advantage at 38 out of 100 (low confidence).

What moves the price

The share trades about 21% below its 52-week high and 147% above its 52-week low, currently above its 200-day average.

For context, the median of 10 Technology peers we cover trades at −16% fair-value upside, at −57%, U screens richer than that median.

Fair Value models

Bear $10.43 Fair Value $17.83 Bull $29.13
Model Each model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above is their evidence-weighted blend, not the output of a single model. Bear Bear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull Bull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. Evidence Evidence = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Highest evidence
5Y EBITDA Exit $5.82 $7.70 $10.90 76
FCF DCF $15.61 $25.37 $53.81 75
Growth DCF $14.89 $28.11 $53.58 74
All 13 models by family
DCF Models
FCF DCF $15.61 $25.37 $53.81 75
Owner Earnings $2.27 $4.07 $7.84 72
5Y Revenue Exit $11.38 $19.66 $35.80 70
5Y EBITDA Exit $5.82 $7.70 $10.90 76
10Y Revenue Exit $12.25 $23.22 $35.24 65
10Y EBITDA Exit $8.67 $12.54 $18.30 68
Dividend Discount
Gordon GGM $6.50 $13.52 $21.45 66
DDM Multi-Stage $6.50 $11.40 $14.19 66
Multiples
EV/EBITDA $2.05 $2.45 $2.84 67
EV/Revenue $9.28 $12.89 $16.50 54
Asset-Based
NCAV (Graham) $3.71 $4.97 $7.42 54
Growth DCF
Growth DCF $14.89 $28.11 $53.58 74
Rev-Margin DCF $11.38 $21.07 $35.63 70

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Quality Score breakdown

Overall quality 51/100

Of which business quality 55 · Market factors (momentum, volatility) 47

Profitability 9
Margins and returns on capital today
Quality Growth 64
Are margins and returns improving?
Cashflow 90
Earnings quality: real cash, not paper profit
Fin. Strength 69
Balance sheet, leverage, solvency risk
Investment 100
Disciplined investing over empire-building
Low Volatility 0
Calm price path (market factor)
Momentum 79
Price trend over the last 3–12 months (market factor)
52W Momentum 46
Distance to the 52-week high (market factor)
Net Issuance 9
Share count: buybacks or dilution?

Open the full quality analysis →

Revenue & earnings trend

Growth Quality Growth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card. 67/100
Revenue is growing, but margins or cash flow do not fully confirm the trend.
Revenue growth 1 year
+2.0%
Revenue growth 3 years Measures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+10.0%
Revenue growth 5 years Measures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+19.1%
Revenue growth 7 years Measures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+25.3%
Profit margin (trend) Operating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.
−35.6% (2020) → −22.8% (2025)
What shareholders gained per year We only publish this rate when it is defensible. Reason: fiscal 2025 is a loss year, no rate is defined from a loss
not computed

Growth Forecast

A lot of optimism in the price
The price assumes more growth than the company has delivered so far and more than analysts expect.
What the price assumes This turns our valuation around: instead of asking what the share is worth, it asks what growth the current price requires. It uses the cash the company keeps after all spending (free cash flow), the same discount rate as our models, five years of growth, then slowing evenly to 2 % a year by year ten. Compared with the analysts' sales forecasts extended to the same five years (at least three analysts, for context only, it does not enter the Fair Value): within 3 percentage points counts as "in line" (amber), below that little optimism (green), above that a lot of optimism (red).
+29.4%
Yearly growth needed for the next five years to justify today's price.
What forecasts expect Analysts publish sales forecasts for the next two fiscal years. For the years after that, growth slows evenly to 2 % a year by year ten (2 % is the long-run rate our models use). Projected years are marked as such.
+12.5%
Yearly sales growth analysts expect, extended to five years.
Forecast 2026 (sales)+15.2%
Forecast 2027 (sales)+14.1%
Projected 2028 (sales)+12.6%
Projected 2029 (sales)+11.1%
Projected 2030 (sales)+9.6%

U screens 132% overvalued. Compare with SAP SE →

Recent news

News mood News mood, the average tone of recent news (98 articles), rated against how stocks are usually covered. 🚀 Hype = unusually upbeat · 🙂 Positive = above average · 😐 Neutral = typical · 🙁 Negative = below average · 😨 Very negative = unusually downbeat. It reflects the tone of coverage, not our valuation. Hype
Recent news coverage is unusually upbeat, far more positive than stocks are typically covered.

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Peer GroupHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Software - Application · 701 stocks

Beats the industry median on 2/11 measures
Overall it trails its industry peers.
Valuation
Quality Score 51 · Below median
Fair Value upside −98% · Bottom 25%
Profitability
Return on assets −4% · Below median
Net margin (TTM) −35% · Bottom 25%
Operating margin (TTM) −15% · Bottom 25%
Growth and dividend
Revenue growth 17% · Above median
Dividend yield (TTM) 2.3% · Above median
Balance sheet
Debt / equity 0.52× · Highest 25%

Valuation Multiplesvs Software - Application median · lower = cheaper

P/B 4.22× · Pricier than median
P/S (TTM) 7.10× · Priciest 25%
P/FCF 33.8× · Priciest 25%

Strength profile in five axes (Snowflake)

VALUEFUTUREPASTHEALTHDIVIDEND
This stock
VALUEFUTUREPASTHEALTHDIVIDEND
Sector peers
VALUE (fair-value potential)0 · sector 25
FUTURE (revenue growth)84 · sector 36
PAST (return on equity)0 · sector 12
HEALTH (low debt)74 · sector 98
DIVIDEND (yield)0 · sector 28

VALUE 0: the price sits above our fair-value range.

Context: sector, industry, market

Values & ESG

Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.

None of the checked exposures detected

Similar stocks

10 more Software - Application stocks, each showing price versus our Fair Value estimate.

Stock Price Fair Value vs Fair Value
SAP SE SAP €186.56 €156.00 −16%
Shopify Inc SHOP C$178.41 C$112.02 −37%
Uber Technologies, Inc UBER $71.43 $102.51 +44%
Salesforce, Inc CRM $255.65 $344.41 +35%
ServiceNow, Inc NOW $141.90 $156.09 +10%
Cadence Design Systems, Inc CDNS $273.96 $224.24 −18%
Snowflake Inc SNOW $322.98 $74.65 −77%
Datadog, Inc DDOG $230.27 $32.92 −86%
Adobe Inc ADBE $257.76 $471.62 +83%
Automatic Data Processing, Inc ADP $276.53 $177.51 −36%

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Cite: Fair Value Calculator (2026). "Unity Software Inc Fair Value". https://www.fairvalue-calculator.com/stock/U

Frequently asked questions

Is Unity Software Inc (U) overvalued or undervalued?
As of Sep 18, 2026, our model estimates a fair value of $17.83 versus a price of $41.40, about −57% upside (overvalued).
What is the fair value of U?
Our model-based fair value for Unity Software Inc is $17.83 (as of Sep 18, 2026), built from audited fundamentals. The current price: $41.40.
What is the quality score of U?
Unity Software Inc has a Quality Score of 51/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Unity Software Inc (U)?
Our model-based price target is the fair value of $17.83 (as of Sep 18, 2026) from 13 valuation models. Cautious scenario $10.43, optimistic scenario $29.13. It is a calculation from audited fundamentals, not an analyst target.
What is the Unity Software Inc stock forecast for 2026?
Our models put fair value at $17.83, about −57% upside versus a price of $41.40 (overvalued). Cautious scenario $10.43, optimistic scenario $29.13. The calculation is refreshed regularly with new filings.
What is the revenue of Unity Software Inc (U)?
Unity Software Inc reported trailing-twelve-month revenue of about $1.9B (latest available figure, as of Sep 18, 2026).
Does Unity Software Inc pay a dividend?
Unity Software Inc currently shows a dividend yield of about 2.30% relative to its recent price (as of Sep 18, 2026).
What growth is priced into Unity Software Inc (U)?
For today's price to be fair in a discounted-cash-flow model, Unity Software Inc would have to grow free cash flow by +29.4 % per year for five years (discount rate 11.5 %, then slowing evenly to 2 % perpetual growth by year ten). Over the last 5 years revenue grew +19.1 % per year. As of Sep 18, 2026.
What discount rate (WACC) does the fair value of U use?
Our models discount Unity Software Inc at 11.5 %: a base by market capitalisation (large), damped by beta 2.05, country premium for USA. The same rate applies in all 26 models.
What is a reverse DCF?
A reverse DCF turns the usual calculation around. Instead of deriving a value from assumptions, it takes today's price as given and asks: what free-cash-flow growth would a company have to deliver for exactly this price to be fair? The result is not a forecast but the expectation already priced in. For Unity Software Inc that is +29.4 % per year a year over ten years, using the same discount rate (11.5 %) and the same formula as our fair value.
How much growth has Unity Software Inc (U) delivered so far?
Over the past 5 years revenue at Unity Software Inc grew +19.1 % a year. The price currently implies +29.4 % per year free-cash-flow growth a year. Comparing the two shows how much confidence is in the price: if it demands more than has been delivered, the business has to accelerate for the maths to work.
How fast is the sector of Unity Software Inc (U) growing?
The median revenue growth in the sector is +8.0 % a year. That is the yardstick for the growth priced into Unity Software Inc (+29.4 % per year a year): it shows whether the expectation is within the usual range or beyond it.
What is the free cash flow yield of Unity Software Inc (U)?
The free-cash-flow yield on the price is 2.32 %: that much free cash flow Unity Software Inc produces per unit of market value. When it exceeds the discount rate of our models (11.5 %), the business already earns more than its cost of capital demands, and the price needs little additional growth.
What is the intrinsic value of Unity Software Inc (U)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Unity Software Inc it is $17.83 per share (as of Sep 18, 2026), against a price of $41.40. It is the blended result of 13 valuation models (cash flow, earnings, asset, dividend).
Is Unity Software Inc stock overvalued or undervalued in 2026?
As of Sep 18, 2026, U trades above its calculated fair value: price $41.40, fair value $17.83, a gap of about −57% (overvalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of U?
No. The price is what the market pays today ($41.40); the fair value is what the company's own numbers justify ($17.83). For Unity Software Inc the two are $23.57 per share apart. That gap is exactly why we show both numbers side by side.
How much is Unity Software Inc worth?
The market values Unity Software Inc at about $17.4B (market capitalisation, as of Sep 18, 2026). Per share that is $41.40; our models calculate a fair value of $17.83 per share.
What do the bullish and bearish scenarios say about U?
Our models span a range for Unity Software Inc: cautious scenario $10.43, base $17.83, optimistic $29.13 per share (as of Sep 18, 2026, price $41.40). The range comes from different growth and margin assumptions, not from analyst opinions.
How solid is the balance sheet of Unity Software Inc (U)?
Balance-sheet figures for Unity Software Inc (as of Sep 18, 2026): return on equity −20.1%, debt of 0.52 per unit of equity. They feed the Quality Score of 51/100, which measures business quality independently of the share price.
How far is U from its 52-week high?
Unity Software Inc trades at $41.40, about 21% below its 52-week high of $52.15 and 147% above the low of $16.78 (as of Sep 18, 2026). Distance from the high says nothing about value: that is what the fair value of $17.83 is for.
Which stocks are comparable to Unity Software Inc?
From the same area (Technology) we also value SAP SE, Shopify Inc, Uber Technologies, Inc, Salesforce, Inc, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Unity Software Inc stock attractive at the current price?
The data as of Sep 18, 2026: price $41.40, calculated fair value $17.83 (−57%), Quality Score 51/100, from 13 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of U calculated?
We run Unity Software Inc through 13 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of $17.83, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 16.1 % above its aggregate fair value. Unity Software Inc itself currently trades above fair value. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Unity Software Inc (U)?
The closing price on Sep 18, 2026 was $41.40. Our model-based fair value is $17.83, about −57% upside (overvalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Unity Software Inc right now?
The price sits above even our optimistic bull case ($29.13). The favourable scenario is already priced in. The model range is unusually wide ($10.43 to $29.13). The outcome hinges heavily on assumptions, so read the point estimate with caution. The large gap to fair value rests on thin data (low evidence): fewer applicable models and a shorter history. Read it with extra caution. Solid but not exceptional quality (51/100) and above fair value, neither a clear bargain nor a standout compounder.

Key figures of Unity Software Inc

How large is the market capitalisation of Unity Software Inc (U)?
The market capitalisation of Unity Software Inc is $17.4B. The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of Unity Software Inc (U)?
The price-to-sales ratio of Unity Software Inc is 7.10 (last twelve months). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of Unity Software Inc (U)?
Earnings per share at Unity Software Inc are $−1.54. Earnings per share over the last twelve months: total profit spread across every single share.
What is the dividend yield of Unity Software Inc (U)?
The dividend yield of Unity Software Inc is 2.3%. Yearly dividend relative to the share price. 3% pays 3 per 100 invested. Below: how much of profit is used for it.
What is the net margin of Unity Software Inc (U)?
The net margin of Unity Software Inc is −21.8% (fiscal year 2025). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of Unity Software Inc (U)?
The return on equity (ROE) of Unity Software Inc is −20.1% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of Unity Software Inc (U)?
On an EBIT basis the return on assets of Unity Software Inc is −10.2% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Unity Software Inc (U)?
The operating margin of Unity Software Inc is −15.2% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at Unity Software Inc (U)?
Revenue at Unity Software Inc is growing +16.8% versus a year earlier (3y avg +10.0%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How much net debt does Unity Software Inc (U) carry?
The net debt of Unity Software Inc is $330M (fiscal year 2025, ≈ 0.8 yrs of FCF). Debt minus cash on hand. The note shows how many years of free cash flow could in theory pay it off.
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