Vertu Motors plc (VTMTF) fair value: what the stock is really worth
As of Sep 25, 2026: fair value of Vertu Motors plc $1.40, price $1.18, upside +18.6%, quality 60 out of 100. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.
- Fair value above price? Yes
- Good quality? Yes
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Vertu Motors plc
VTMTF · USUndervaluedThe stock appears undervalued with acceptable quality.
What runs behind every stock
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Price vs Fair Value
White line = price, green steps = our fair value per fiscal year. As of Sep 24, 2026.
How to read this chart
60‑month range $0.2582 – $1.18 · fair‑value band $1.07 – $1.76 · the $1.18 price screens below the $1.40 fair value. As of Sep 24, 2026.
Company profile
Vertu Motors plc operates as an automotive retailer in the United Kingdom. It sells new and used cars and motorcycles, vans, motability cars, electric vehicles, and commercial vehicles, as well as provides related aftersales services.
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Vertu Motors plc operates as an automotive retailer in the United Kingdom. It sells new and used cars and motorcycles, vans, motability cars, electric vehicles, and commercial vehicles, as well as provides related aftersales services. The company operates chain of franchised dealerships offering sales, service, parts, and body shop facilities for new and used cars, and commercial vehicles under the Bristol Street Motors, Macklin Motors, and Vertu Motors. The company's franchise dealerships include Audi, BMW, Honda, Jaguar, Jeep, Kia, Volvo, Land Rover, Mercedes-Benz, Mercedes-AMG, MINI, smart, Volkswagen, Citroen, CUPRA, Dacia, Ford, Hyundai, MG, Nissan, Renault, SEAT, SKODA, Vauxhall, Mazda, BYD, Peugeot, and Toyota. In addition, it operates as a pension scheme trustee; provides vehicle financing and leasing services; maintenance and repair of motor vehicles; and payroll administration services. Further, the company is involved in the online van and parts retailing; online advertising; and property businesses. The company was incorporated in 2006 and is headquartered in Gateshead, the United Kingdom.
Stock analysis
Vertu Motors plc (VTMTF) currently trades at $1.18, while our model-based Fair Value estimate is $1.40, implying the stock looks roughly 15.7% undervalued today.
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Valuation
Bull case: the Growth DCF group reads highest at a median of $2.67 per share, and 14 of the 25 models we run sit above the $1.18 price.
Bear case: the Dividend Discount group reads lowest at $0.3100, and 11 of the 25 models stay below the price. Evidence for this calculation is high.
Scenario range: $1.07 (bear) to $1.76 (bull), the price of $1.18 sits inside it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 60/100 (solid quality), in the Consumer Cyclical sector.
Healthy Growth: Revenue growth appears healthy and is supported by profitability and cash-flow quality.
Vertu Motors plc reported revenue of £4.8B in FY2026 versus £3.6B in FY2022, a compound +7.6%/yr. Reported net income was £14.7M in FY2026, compounding −29.7%/yr from FY2022.
Key figures
Market cap $402M · P/E ratio 19.7 · P/S ratio 0.06 · EPS (TTM) $0.0600 · Dividend yield 1.8% · Net margin 0.3% · Return on equity 4.1% · Return on assets (EBIT) 4.0%.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 28 out of 100 (low confidence).
What moves the price
The share trades at its 52-week high and 50% above its 52-week low.
For context, the median of 10 Consumer Cyclical peers we cover trades at −12% fair-value upside, at 19%, VTMTF screens cheaper than that median.
Fair Value models
All 25 models by family
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Set up alert →Quality Score breakdown
Of which business quality 59 · Market factors (momentum, volatility) 82
Revenue & earnings trend
Growth Forecast
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Compare Vertu Motors plc with another stock
Price, fair value, quality and upside side by side.
Context: sector, industry, market
- P/E, EV/EBITDA and margins by industry (reference tables)
- Undervalued stocks: US Stocks
- Valuation of the USA market
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
Similar stocks
10 more Auto & Truck Dealerships stocks, each showing price versus our Fair Value estimate.
| Stock | Price | Fair Value | vs Fair Value |
|---|---|---|---|
| Carvana Co CVNA | $63.62 | $25.27 | −60% |
| Penske Automotive Group PAG | $202.84 | $229.90 | +13% |
| D'Ieteren Group DIE | €162.50 | €105.40 | −35% |
| Hotai Motor Co 2207 | 510.00 TWD | 558.82 TWD | +10% |
| CarMax, Inc KMX | $56.55 | $29.62 | −48% |
| Lithia Motors, Inc LAD | $303.07 | $517.15 | +71% |
| Rush Enterprises, Inc RUSHB | $55.19 | $45.83 | −17% |
| AutoNation, Inc AN | $166.98 | $410.20 | +146% |
| AUTO1 Group AG1 | €18.35 | €4.53 | −75% |
| OPENLANE, Inc OPLN | $34.82 | $30.57 | −12% |
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Frequently asked questions
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Key figures of Vertu Motors plc
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