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Vertu Motors plc (VTMTF) Fair Value & Analysis

Consumer Cyclical · US · Market cap $297M

Price$0.9700
Fair Value$1.39
Upside+43.3%
Quality97/100
Evidence: High Range $1.04 – $1.74

Fair value as of: Jun 25, 2026

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Analysis

Vertu Motors plc (VTMTF) currently trades at $0.9700, while our model-based Fair Value estimate is $1.39 — implying the stock looks roughly 43.3% undervalued today. We read business quality at 97/100 (high quality), in the Consumer Cyclical sector. Bull case: trading below our estimate, it may offer upside if the fundamentals hold. Bear case: a low price can be a value trap when quality is weak or the data is thin (evidence: high) — always confirm before acting.

About the company

Vertu Motors plc operates as an automotive retailer in the United Kingdom. It sells new and used cars and motorcycles, vans, motability cars, electric vehicles, and commercial vehicles, as well as provides related aftersales services. The company operates chain of franchised dealerships offering sales, service, parts, and body shop facilities for new and used cars, and commercial vehicles under the Bristol Street Motors, Macklin Motors, and Vertu Motors. The company's franchise dealerships include Audi, BMW, Honda, Jaguar, Jeep, Kia, Volvo, Land Rover, Mercedes-Benz, Mercedes-AMG, MINI, smart, Volkswagen, Citroen, CUPRA, Dacia, Ford, Hyundai, MG, Nissan, Renault, SEAT, SKODA, Vauxhall, Mazda, BYD, Peugeot, and Toyota. In addition, it operates as a pension scheme trustee; provides vehicle financing and leasing services; maintenance and repair of motor vehicles; and payroll administration services. Further, the company is involved in the online van and parts retailing; online advertis…

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Frequently asked questions

Is Vertu Motors plc (VTMTF) undervalued?
As of Jun 25, 2026, our model estimates a fair value of $1.39 versus a price of $0.9700 — about +43% (undervalued). Model-based estimate, not financial advice.
What is the fair value of VTMTF?
Our 21-model fair value for Vertu Motors plc is $1.39 (as of Jun 25, 2026), built from audited fundamentals. The current price is $0.9700.
What is the quality score of VTMTF?
Vertu Motors plc has a Quality Score of 97/100, measuring profitability, growth and balance-sheet strength from non-valuation factors.

How we calculate Fair Value

Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data — nothing guessed.

Educational research only · not financial advice · no buy/sell recommendation. Model-based estimates are not certainties; their reliability depends on data quality and assumptions.