Wirtualna Polska Holding (WPL) Fair Value & Analysis
Communication Services · PL · Market cap 1.7B PLN
Fair value as of: Jul 13, 2026
From 16 valuation models · updated 28 days ago
Share price +12.9% over the past month.
Below-average quality, screening 85% undervalued on our models.
What matters now
- The large discount to fair value meets weak quality (43/100). That raises the risk this is a value trap rather than a bargain.
- The price is below even our cautious bear case (70.76 PLN). The market is more pessimistic than our downside scenario.
- A fairly wide model range (70.76 PLN to 163.36 PLN) leaves room in how you read the outcome.
Price vs Fair Value (5 years)
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Jul 13, 2026.
How to read this chart
60‑month range 45.95 PLN – 139.45 PLN · fair‑value band 70.76 PLN – 163.36 PLN · the 65.50 PLN price screens below the 121.39 PLN fair value. Dashed = 300-day average. As of Jul 13, 2026.
Analysis
Wirtualna Polska Holding (WPL) currently trades at 65.50 PLN, while our model-based Fair Value estimate is 121.39 PLN, implying the stock looks roughly 85.3% undervalued today. The Quality Score stands at 43/100 (below-average quality), in the Communication Services sector. Bull case: trading below our estimate, it may offer upside if the fundamentals hold. Bear case: a low price can be a value trap when quality is weak or the data is thin (evidence: high), always confirm before acting.
Over the trailing twelve months, Wirtualna Polska Holding generated revenue of 2.4B PLN at a net margin of -2.6%. Revenue grew 49.3% year over year. It earns a return on equity of -5.2%. Net debt stands at 1.4B PLN. Fundamentals as of Jul 13, 2026
Our scenario range runs from 70.76 PLN (bear case) to 163.36 PLN (bull case); at 65.50 PLN, the current price sits below that range. Bear and bull are the same models run on conservative and optimistic assumptions (margins, growth, valuation multiples), so a plausible valuation range, not a price target. The share trades about 22% below its 52-week high and 42% above its 52-week low, currently above its 200-day average. For context, the median of 10 Communication Services peers we cover trades at -1% fair-value upside, at 85%, WPL screens cheaper than that median.
Fair Value models
Each model estimates fair value its own way; the Fair Value above is the evidence-weighted blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small.
All 16 models by family
Widest divergence: DCF Models (159.70 PLN) versus Asset-Based (19.63 PLN). Highest evidence: Growth DCF (80).
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Key figures & financial health
More key figures
Figures from reported company fundamentals · as of Jul 13, 2026. TTM = trailing twelve months.
Quality Score breakdown
Of which business quality 43 · Market factors (momentum, volatility) 53
Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.
About the company
Wirtualna Polska Holding S.A., through its subsidiaries, engages in the media, advertising, and e-commerce businesses in Poland. The company operates tourism portals, comprising Wakacje.pl, nocowanie.pl, WAKACYJNY SWIAT, eazygo, PARKLOT.PL, and SZALLAS Group.
Full company description
Wirtualna Polska Holding S.A., through its subsidiaries, engages in the media, advertising, and e-commerce businesses in Poland. The company operates tourism portals, comprising Wakacje.pl, nocowanie.pl, WAKACYJNY SWIAT, eazygo, PARKLOT.PL, and SZALLAS Group. It also provides financing for new cars through Totalmoney, Direct.Money.pl, Finansowy Supermarket, and Superauto.pl. In addition, the company sells home designs through the Homebook, Extradom, and Selsey platforms, as well as the Naturalnie platform. Further, it is involved in broadcasting services via the Telewizja WP and Multiplex 8 satellite platforms and offers e-mail services through WP Poczta and o2. Additionally, the company engages in online advertising. The company was founded in 1995 and is headquartered in Warsaw, Poland.
Company description, as reported by the company or data provider.
Revenue & earnings trend
FY2021 – FY2025 · reported fiscal years
Wirtualna Polska Holding reported revenue of 2.2B PLN in FY2025 versus 872M PLN in FY2021, a compound +26.2%/yr. Reported net income was −34.1M PLN in FY2025.
of which total revenue +24.6 pp · buybacks/dilution −5.3 pp
Absolute contributions in percentage points per year; they sum to the EPS growth rate. Start and end points are 3-year averages (details on hover).
Watch WPL: get an alert when its fair value changes →
Peer Group
Advertising Agencies · 199 stocks
How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.
Valuation Multiples vs Advertising Agencies median · lower = cheaper
Snowflake
Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
ESG scores are not available for this stock yet. Values and ESG data are contextual and can differ between providers.
Similar stocks
10 more Advertising Agencies stocks, each showing price versus our Fair Value estimate (as of Jul 13, 2026).
| Stock | Price | Fair Value | vs Fair Value |
|---|---|---|---|
| AppLovin Corporation APP | $506.98 | $181.37 | -64% |
| Publicis Groupe S.A PUB | €87.16 | €146.36 | +68% |
| Omnicom Group OMC | $80.75 | $99.84 | +24% |
| Focus Media Information Technology Co 002027 | ¥5.00 | ¥4.08 | -18% |
| The Trade Desk, Inc TTD | $19.37 | $20.76 | +7% |
| BlueFocus Intelligent Communications Group 300058 | ¥13.81 | ¥1.50 | -89% |
| JCDecaux SE DEC | €21.28 | €20.99 | -1% |
| WPP plc WPP | $18.13 | $18.56 | +2% |
| Easy Click Worldwide Network Technology Co 301171 | ¥28.85 | ¥5.62 | -81% |
| Mobvista Inc 1860 | HK$11.15 | HK$6.43 | -42% |
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How we calculate Fair Value
Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data, nothing guessed.
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