Wirtualna Polska Holding SA (WPL) fair value: what the stock is really worth
As of Sep 24, 2026: fair value of Wirtualna Polska Holding SA PLN 175, price PLN 58.40, upside +200.0%, quality 43 out of 100. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.
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Wirtualna Polska Holding S.A., through its subsidiaries, engages in the media, advertising, and e-commerce businesses in Poland. The company operates tourism portals, comprising Wakacje.pl, nocowanie.pl, WAKACYJNY SWIAT, eazygo, PARKLOT.PL, and SZALLAS Group.
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Wirtualna Polska Holding S.A., through its subsidiaries, engages in the media, advertising, and e-commerce businesses in Poland. The company operates tourism portals, comprising Wakacje.pl, nocowanie.pl, WAKACYJNY SWIAT, eazygo, PARKLOT.PL, and SZALLAS Group. It also provides financing for new cars through Totalmoney, Direct.Money.pl, Finansowy Supermarket, and Superauto.pl. In addition, the company sells home designs through the Homebook, Extradom, and Selsey platforms, as well as the Naturalnie platform. Further, it is involved in broadcasting services via the Telewizja WP and Multiplex 8 satellite platforms and offers e-mail services through WP Poczta and o2. Additionally, the company engages in online advertising. The company was founded in 1995 and is headquartered in Warsaw, Poland.
Stock analysis
Wirtualna Polska Holding SA (WPL) currently trades at 58.40 PLN, while our model-based Fair Value estimate is 175.20 PLN, implying the stock looks roughly 66.7% undervalued today.
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Valuation
Bull case: the Multiples group reads highest at a median of 179.76 PLN per share, and 11 of the 16 models we run sit above the 58.40 PLN price.
Bear case: the Asset-Based group reads lowest at 19.63 PLN, and 5 of the 16 models stay below the price. Evidence for this calculation is low.
Scenario range: 90.48 PLN (bear) to 230.48 PLN (bull), the price of 58.40 PLN sits below it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 43/100 (below-average quality), in the Communication Services sector.
Mixed Growth: Revenue is growing, but margins or cash flow do not fully confirm the trend.
Wirtualna Polska Holding SA reported revenue of 2.2B PLN in FY2025 versus 872M PLN in FY2021, a compound +26.2%/yr. Reported net income was −34.1M PLN in FY2025.
Key figures
Market cap 1.7B PLN (≈ $452M) · P/S ratio 0.72 · EPS (TTM) −2.11 PLN · Dividend yield 2.2% · Net margin −1.5% · Return on equity −5.2% · Return on assets (EBIT) 12.6% · Operating margin 4.6%.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 42 out of 100 (low confidence).
What moves the price
The share trades about 11% below its 52-week high and 27% above its 52-week low, currently above its 200-day average.
For context, the median of 10 Communication Services peers we cover trades at 20% fair-value upside, at 200%, WPL screens cheaper than that median.
Fair Value models
Bear 90.48 PLNFair Value 175.20 PLNBull 230.48 PLN
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above is their evidence-weighted blend, not the output of a single model.Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target.Evidence ⓘEvidence = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card.67/100
Revenue is growing, but margins or cash flow do not fully confirm the trend.
Revenue growth 1 year
+41.1%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+27.1%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+28.5%
Start year 2020 (pandemic). Over 10 years: +21.1% a year
Revenue growth 13 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+36.1%
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Profit margin (trend) ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.
19.2% (2020) → 12.5% (2025)
What shareholders gained per year ⓘWe only publish this rate when it is defensible. Reason: fiscal 2025 is a loss year, no rate is defined from a loss
not computed
Growth Forecast
Little optimism in the price
The price assumes less growth than the company has delivered so far and less than analysts expect.
What the price assumes ⓘThis turns our valuation around: instead of asking what the share is worth, it asks what growth the current price requires. It uses the cash the company keeps after all spending (free cash flow), the same discount rate as our models, five years of growth, then slowing evenly to 2 % a year by year ten. Compared with the analysts' sales forecasts extended to the same five years (at least three analysts, for context only, it does not enter the Fair Value): within 3 percentage points counts as "in line" (amber), below that little optimism (green), above that a lot of optimism (red).
+6.3%
Yearly growth needed for the next five years to justify today's price.
What forecasts expect ⓘAnalysts publish sales forecasts for the next two fiscal years. For the years after that, growth slows evenly to 2 % a year by year ten (2 % is the long-run rate our models use). Projected years are marked as such.
+10.4%
Yearly sales growth analysts expect, extended to five years.
After inflation (Poland: IMF forecast 3.1% a year to 2030, 4.6% from 2016 to 2025) that is about +3.0% a year for the price and +7.0% for the forecasts.
Compare Wirtualna Polska Holding SA with another stock
Price, fair value, quality and upside side by side.
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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Advertising Agencies · 198 stocks
Beats the industry median on 7/11 measures
Overall it ranks above its industry peers.
Valuation
Quality Score43 · Below median
Fair Value upside+200% · Top 25%
Profitability
Return on assets7% · Top 25%
Net margin (TTM)−3% · Below median
Operating margin (TTM)5% · Above median
Growth and dividend
Revenue growth49% · Top 25%
Dividend yield (TTM)2.2% · Below median
Balance sheet
Debt / equity1.96× · Highest 25%
Valuation Multiplesvs Advertising Agencies median · lower = cheaper
P/B0.52× · book value is mostly goodwill ⓘGoodwill and other intangible assets are larger than the equity. The book value mainly reflects prices paid for past acquisitions, so we do not rank this P/B against the peer group.
For bloggers, editors and developers: paste this into your site or blog (a “Custom HTML” block in WordPress), it shows the current fair value and links back here. Free, plain HTML, and welcome. Full data streams (CSV/JSON) at /developers.
Cite: Fair Value Calculator (2026). "Wirtualna Polska Holding SA Fair Value". https://www.fairvalue-calculator.com/stock/WPL
Frequently asked questions
Is Wirtualna Polska Holding SA (WPL) overvalued or undervalued?
As of Sep 23, 2026, our model estimates a fair value of 175.20 PLN versus a price of 58.40 PLN, about +200% upside (undervalued).
What is the fair value of WPL?
Our model-based fair value for Wirtualna Polska Holding SA is 175.20 PLN (as of Sep 23, 2026), built from audited fundamentals. The current price: 58.40 PLN.
What is the quality score of WPL?
Wirtualna Polska Holding SA has a Quality Score of 43/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Wirtualna Polska Holding SA (WPL)?
Our model-based price target is the fair value of 175.20 PLN (as of Sep 23, 2026) from 16 valuation models. Cautious scenario 90.48 PLN, optimistic scenario 230.48 PLN. It is a calculation from audited fundamentals, not an analyst target.
What is the Wirtualna Polska Holding SA stock forecast for 2026?
Our models put fair value at 175.20 PLN, about +200% upside versus a price of 58.40 PLN (undervalued). Cautious scenario 90.48 PLN, optimistic scenario 230.48 PLN. The calculation is refreshed regularly with new filings.
What is the revenue of Wirtualna Polska Holding SA (WPL)?
Wirtualna Polska Holding SA reported trailing-twelve-month revenue of about 2.4B PLN (latest available figure, as of Sep 23, 2026).
Does Wirtualna Polska Holding SA pay a dividend?
Wirtualna Polska Holding SA currently shows a dividend yield of about 2.23% relative to its recent price (as of Sep 23, 2026).
What growth is priced into Wirtualna Polska Holding SA (WPL)?
For today's price to be fair in a discounted-cash-flow model, Wirtualna Polska Holding SA would have to grow free cash flow by +6.3 % per year for five years (discount rate 10.6 %, then slowing evenly to 2 % perpetual growth by year ten). Over the last 5 years revenue grew +28.5 % per year. As of Sep 23, 2026.
What discount rate (WACC) does the fair value of WPL use?
Our models discount Wirtualna Polska Holding SA at 10.6 %: a base by market capitalisation (small), damped by beta 0.22, country premium for Poland. The same rate applies in all 26 models.
What is a reverse DCF?
A reverse DCF turns the usual calculation around. Instead of deriving a value from assumptions, it takes today's price as given and asks: what free-cash-flow growth would a company have to deliver for exactly this price to be fair? The result is not a forecast but the expectation already priced in. For Wirtualna Polska Holding SA that is +6.3 % per year a year over ten years, using the same discount rate (10.6 %) and the same formula as our fair value.
How much growth has Wirtualna Polska Holding SA (WPL) delivered so far?
Over the past 5 years revenue at Wirtualna Polska Holding SA grew +28.5 % a year. The price currently implies +6.3 % per year free-cash-flow growth a year. Comparing the two shows how much confidence is in the price: if it demands more than has been delivered, the business has to accelerate for the maths to work.
How fast is the sector of Wirtualna Polska Holding SA (WPL) growing?
The median revenue growth in the sector is +8.2 % a year. That is the yardstick for the growth priced into Wirtualna Polska Holding SA (+6.3 % per year a year): it shows whether the expectation is within the usual range or beyond it.
What is the free cash flow yield of Wirtualna Polska Holding SA (WPL)?
The free-cash-flow yield on the price is 12.53 %: that much free cash flow Wirtualna Polska Holding SA produces per unit of market value. When it exceeds the discount rate of our models (10.6 %), the business already earns more than its cost of capital demands, and the price needs little additional growth.
What is the intrinsic value of Wirtualna Polska Holding SA (WPL)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Wirtualna Polska Holding SA it is 175.20 PLN per share (as of Sep 23, 2026), against a price of 58.40 PLN. It is the blended result of 16 valuation models (cash flow, earnings, asset, dividend).
Is Wirtualna Polska Holding SA stock overvalued or undervalued in 2026?
As of Sep 23, 2026, WPL trades below its calculated fair value: price 58.40 PLN, fair value 175.20 PLN, a gap of about +200% (undervalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of WPL?
No. The price is what the market pays today (58.40 PLN); the fair value is what the company's own numbers justify (175.20 PLN). For Wirtualna Polska Holding SA the two are 116.80 PLN per share apart. That gap is exactly why we show both numbers side by side.
How much is Wirtualna Polska Holding SA worth?
The market values Wirtualna Polska Holding SA at about 1.7B PLN (market capitalisation, as of Sep 23, 2026). Per share that is 58.40 PLN; our models calculate a fair value of 175.20 PLN per share.
What do the bullish and bearish scenarios say about WPL?
Our models span a range for Wirtualna Polska Holding SA: cautious scenario 90.48 PLN, base 175.20 PLN, optimistic 230.48 PLN per share (as of Sep 23, 2026, price 58.40 PLN). The range comes from different growth and margin assumptions, not from analyst opinions.
How solid is the balance sheet of Wirtualna Polska Holding SA (WPL)?
Balance-sheet figures for Wirtualna Polska Holding SA (as of Sep 23, 2026): return on equity −5.2%, debt of 1.96 per unit of equity. They feed the Quality Score of 43/100, which measures business quality independently of the share price.
How far is WPL from its 52-week high?
Wirtualna Polska Holding SA trades at 58.40 PLN, about 11% below its 52-week high of 65.50 PLN and 27% above the low of 45.95 PLN (as of Sep 24, 2026). Distance from the high says nothing about value: that is what the fair value of 175.20 PLN is for.
Which stocks are comparable to Wirtualna Polska Holding SA?
From the same area (Communication Services) we also value AppLovin Corporation, Publicis Groupe S.A, Omnicom Group, Focus Media Information Technology Co, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Wirtualna Polska Holding SA stock attractive at the current price?
The data as of Sep 23, 2026: price 58.40 PLN, calculated fair value 175.20 PLN (+200%), Quality Score 43/100, from 16 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of WPL calculated?
We run Wirtualna Polska Holding SA through 16 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of 175.20 PLN, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 14.0 % above its aggregate fair value. Wirtualna Polska Holding SA currently trades 200 % below its own fair value, and the market average says nothing about that. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Wirtualna Polska Holding SA (WPL)?
The closing price on Sep 24, 2026 was 58.40 PLN. Our model-based fair value is 175.20 PLN, about +200% upside (undervalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Wirtualna Polska Holding SA right now?
The large discount to fair value meets weak quality (43/100). That raises the risk this is a value trap rather than a bargain. The price is below even our cautious bear case (90.48 PLN). The market is more pessimistic than our downside scenario. The large gap to fair value rests on thin data (low evidence): fewer applicable models and a shorter history. Read it with extra caution. A fairly wide model range (90.48 PLN to 230.48 PLN) leaves room in how you read the outcome.
Where does the earnings growth of Wirtualna Polska Holding SA (WPL) come from?
Earnings per share at Wirtualna Polska Holding SA grew +47.8 % a year from 2013 to 2024. Broken into its drivers: revenue per share +19.3 %, EBIT margin +1.8 %, tax rate +6.1 %, residual (interest, one-offs) +14.7 %. The four rates multiply to the earnings growth rate, they do not add up. Start and end are three-year averages so a single exceptional year does not distort the result.
Key figures of Wirtualna Polska Holding SA
How large is the market capitalisation of Wirtualna Polska Holding SA (WPL)?
The market capitalisation of Wirtualna Polska Holding SA is 1.7B PLN (≈ $452M). The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of Wirtualna Polska Holding SA (WPL)?
The price-to-sales ratio of Wirtualna Polska Holding SA is 0.72 (last twelve months). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of Wirtualna Polska Holding SA (WPL)?
Earnings per share at Wirtualna Polska Holding SA are −2.11 PLN. Earnings per share over the last twelve months: total profit spread across every single share.
What is the dividend yield of Wirtualna Polska Holding SA (WPL)?
The dividend yield of Wirtualna Polska Holding SA is 2.2%. Yearly dividend relative to the share price. 3% pays 3 per 100 invested. Below: how much of profit is used for it.
What is the net margin of Wirtualna Polska Holding SA (WPL)?
The net margin of Wirtualna Polska Holding SA is −1.5% (fiscal year 2025). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of Wirtualna Polska Holding SA (WPL)?
The return on equity (ROE) of Wirtualna Polska Holding SA is −5.2% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of Wirtualna Polska Holding SA (WPL)?
On an EBIT basis the return on assets of Wirtualna Polska Holding SA is 12.6% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Wirtualna Polska Holding SA (WPL)?
The operating margin of Wirtualna Polska Holding SA is 4.6% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at Wirtualna Polska Holding SA (WPL)?
Revenue at Wirtualna Polska Holding SA is growing +49.3% versus a year earlier (3y avg +27.1%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at Wirtualna Polska Holding SA (WPL)?
Earnings per share at Wirtualna Polska Holding SA are growing +24.9% versus a year earlier. How much earnings per share grew versus a year earlier.
How much net debt does Wirtualna Polska Holding SA (WPL) carry?
The net debt of Wirtualna Polska Holding SA is 1.4B PLN (fiscal year 2025, ≈ 6.4 yrs of FCF). Debt minus cash on hand. The note shows how many years of free cash flow could in theory pay it off.
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