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Wirtualna Polska Holding (WPL) Fair Value & Analysis

Communication Services · PL · Market cap 1.7B PLN

Price57.50 PLN
Fair Value121.39 PLN
Upside+111.1%
Quality93/100
Evidence: High Range 70.76 PLN – 163.36 PLN

Fair value as of: Jun 25, 2026

Analysis

Wirtualna Polska Holding (WPL) currently trades at 57.50 PLN, while our model-based Fair Value estimate is 121.39 PLN — implying the stock looks roughly 111.1% undervalued today. We read business quality at 93/100 (high quality), in the Communication Services sector. Bull case: trading below our estimate, it may offer upside if the fundamentals hold. Bear case: a low price can be a value trap when quality is weak or the data is thin (evidence: high) — always confirm before acting.

About the company

Wirtualna Polska Holding S.A., through its subsidiaries, engages in the media, advertising, and e-commerce businesses in Poland. The company operates tourism portals, comprising Wakacje.pl, nocowanie.pl, WAKACYJNY SWIAT, eazygo, PARKLOT.PL, and SZALLAS Group. It also provides financing for new cars through Totalmoney, Direct.Money.pl, Finansowy Supermarket, and Superauto.pl. In addition, the company sells home designs through the Homebook, Extradom, and Selsey platforms, as well as the Naturalnie platform. Further, it is involved in broadcasting services via the Telewizja WP and Multiplex 8 satellite platforms and offers e-mail services through WP Poczta and o2. Additionally, the company engages in online advertising. The company was founded in 1995 and is headquartered in Warsaw, Poland.

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Frequently asked questions

Is Wirtualna Polska Holding (WPL) undervalued?
As of Jun 25, 2026, our model estimates a fair value of 121.39 PLN versus a price of 57.50 PLN — about +111% (undervalued). Model-based estimate, not financial advice.
What is the fair value of WPL?
Our 21-model fair value for Wirtualna Polska Holding is 121.39 PLN (as of Jun 25, 2026), built from audited fundamentals. The current price is 57.50 PLN.
What is the quality score of WPL?
Wirtualna Polska Holding has a Quality Score of 93/100, measuring profitability, growth and balance-sheet strength from non-valuation factors.

How we calculate Fair Value

Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data — nothing guessed.

Educational research only · not financial advice · no buy/sell recommendation. Model-based estimates are not certainties; their reliability depends on data quality and assumptions.