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22nd Century Group Inc (XXII) fair value: what the stock is really worth

As of Oct 2, 2026: fair value of 22nd Century Group Inc $0.97, price $0.91, upside +5.7%, quality 31 out of 100. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.

  1. Fair value above price? Yes
  2. Good quality? No
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Consumer Defensive · US · ISIN US90137F1030

2C 22nd Century Group Inc logo Thin data Oct 4, 2026

22nd Century Group Inc

XXII · US

Low PriorityFair Value upside is limited and quality is weak.

Low debt
Fair value $0.9665 · Fairly valued (+5.7%)
Mixed vs. peers (4/9)
Quality 31/100
Weak Growth (revenue 5y −24.2 %/yr in USD)
Loss-making · -76.0% net margin (TTM)
Negative free cash flow
Narrow moat 5/100
Thin data
⚠ Dilution
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What runs behind every stock

26 valuation models 8 families, DCF to NCAV 37 quality factors margins, balance sheet, cashflow, debt 6 AI factors moat, what no ratio measures 2,000+ data points verified, per stock, median

69 individual criteria per stock, every one traceable See the method →

Price vs Fair Value

$1,000,000 $0.8020 Fair Value $0.9665 Jul 2021 Oct 2026

White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Oct 4, 2026.

How to read this chart

60‑month range $0.8020 – $1,000,000 · fair‑value band $0.6371 – $1.21 · the $0.9140 price screens below the $0.9665 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Oct 4, 2026.

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Company profile

22nd Century Group, Inc., a tobacco products company, manufactures, distributes, and sells proprietary new reduced nicotine tobacco products in the United States. The company offers reduced nicotine content tobacco and very low nicotine combustible cigarette products.

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22nd Century Group, Inc., a tobacco products company, manufactures, distributes, and sells proprietary new reduced nicotine tobacco products in the United States. The company offers reduced nicotine content tobacco and very low nicotine combustible cigarette products. It also provides contract manufacturing services for conventional combustible tobacco products for third-party brands, as well as turnkey contract manufacturing of cigarettes and filtered cigars for other established tobacco brands. 22nd Century Group, Inc. was founded in 1998 and is headquartered in Mocksville, North Carolina.

Stock analysis

22nd Century Group Inc (XXII) currently trades at $0.9140, while our model-based Fair Value estimate is $0.9665, so the stock looks roughly fairly valued today (gap 5.4%).

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Valuation

How firm this estimate is: it rests on 1 models at a data quality of 96/100, which puts the evidence level at low.

Scenario range: $0.6371 (bear) to $1.21 (bull), the price of $0.9140 sits inside it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.

Quality & growth

The Quality Score stands at 31/100 (below-average quality), in the Consumer Defensive sector.

Weak Growth: Revenue is shrinking: the last year, the last three and the last five years are all negative.

22nd Century Group Inc reported revenue of $7.0M in FY2025 versus $30.9M in FY2021, a compound −30.9%/yr. Reported net income was −$5.1M in FY2025.

Key figures

Market cap $653K · P/E ratio 0.0 · P/S ratio 0.13 · EPS (TTM) $2,406 · Net margin −71.7% · Return on equity −106% · Return on assets (EBIT) −67.3% · Operating margin −248%.

Competitive moat

Our AI-assisted moat analysis scores the competitive advantage at 22 out of 100 (medium confidence).

What moves the price

The share trades about 100% below its 52-week high and 14% above its 52-week low.

For context, the median of 10 Consumer Defensive peers we cover trades at 22% fair-value upside, at 6%, XXII screens richer than that median.

Fair Value models

Bear $0.6371 Fair Value $0.9665 Bull $1.21
Price $0.9140 · Upside +5.7%
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above is their evidence-weighted blend, not the output of a single model. Based on fiscal year 2025 figures (about 9 months old). Earnings retained since then ($1,832 per share) are deliberately not added. Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. If a model's bull case is above four times its base value, the table shows that limit with a > sign (like the overall Bull above): beyond it no assumption holds. Evidence ⓘEvidence = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Highest evidence
NCAV (Graham) $11.04 $14.79 $22.07 54
All 1 models by family
Asset-Based
NCAV (Graham) $11.04 $14.79 $22.07 54

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Quality Score breakdown

Overall quality 31/100

Of which business quality 31 · Market factors (momentum, volatility) 14

Profitability 2
Margins and returns on capital today
Quality Growth 20
Are margins and returns improving?
Cashflow 23
Earnings quality: real cash, not paper profit
Fin. Strength 69
Balance sheet, leverage, solvency risk
Investment 81
Disciplined investing over empire-building
Low Volatility 46
Calm price path (market factor)
Momentum 0
Price trend over the last 3–12 months (market factor)
52W Momentum 0
Distance to the 52-week high (market factor)
Net Issuance 0
Share count: buybacks or dilution?

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Revenue & earnings trend

Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card. 0/100
Revenue is shrinking: the last year, the last three and the last five years are all negative.
Revenue growth 1 year
−40.7%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
−44.2%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
−24.2%
Start year 2020 (pandemic). Over 10 years: −1.9% a year
Revenue growth 14 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+14.9%
Profit margin (trend) ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.
−68.2% (2020) → −162.0% (2025)
What shareholders gained per year ⓘWe only publish this rate when it is defensible. Reason: fiscal 2025 is a loss year, no rate is defined from a loss
not computed

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Compare 22nd Century Group Inc with another stock

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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Tobacco · 35 stocks

Beats the industry median on 4/8 measures
A mixed picture versus its industry peers.
Valuation
Quality Score 31 · Bottom 25%
Fair Value upside +5.7% · Above median
Profitability
Return on assets −31.0% · Bottom 25%
Net margin (TTM) −76.0% · Bottom 25%
Growth and dividend
Revenue growth −40.4% · Bottom 25%
Balance sheet
Debt / equity 0.03× · Below median

Valuation Multiplesvs Tobacco median · lower = cheaper

P/E (TTM) 0.0× · Cheapest 25%
P/S (TTM) 0.13× · Cheapest 25%

Strength profile in five axes (Snowflake)

VALUEFUTUREPASTHEALTHDIVIDEND
This stock
VALUEFUTUREPASTHEALTHDIVIDEND
Sector peers
VALUE (fair-value potential)41 · sector 41
FUTURE (revenue growth)0 · sector 0
PAST (return on equity)0 · sector 57
HEALTH (low debt)98 · sector 96
DIVIDEND (yield)0 · sector 93

Context: sector, industry, market

Values & ESG

Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.

Tobacco

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TABAK TABAK 17,940 CZK 23,215 CZK +29%
RLX Technology Inc RLX $1.69 $2.35 +39%

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22nd Century Group Inc · Fair Value
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Cite: Fair Value Calculator (2026). "22nd Century Group Inc Fair Value". https://www.fairvalue-calculator.com/stock/XXII

Frequently asked questions

Is 22nd Century Group Inc (XXII) overvalued or undervalued?
As of Oct 4, 2026, our model estimates a fair value of $0.9665 versus a price of $0.9140, about +6% upside (fairly valued).
What is the fair value of XXII?
Our model-based fair value for 22nd Century Group Inc is $0.9665 (as of Oct 4, 2026), built from audited fundamentals. The current price: $0.9140.
What is the quality score of XXII?
22nd Century Group Inc has a Quality Score of 31/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for 22nd Century Group Inc (XXII)?
Our model-based price target is the fair value of $0.9665 (as of Oct 4, 2026) from 1 valuation models. Cautious scenario $0.6371, optimistic scenario $1.21. It is a calculation from audited fundamentals, not an analyst target.
What is the 22nd Century Group Inc stock forecast for 2026?
Our models put fair value at $0.9665, about +6% upside versus a price of $0.9140 (fairly valued). Cautious scenario $0.6371, optimistic scenario $1.21. The calculation is refreshed regularly with new filings.
What is the revenue of 22nd Century Group Inc (XXII)?
22nd Century Group Inc reported trailing-twelve-month revenue of about $5.2M (latest available figure, as of Oct 4, 2026).
What is the intrinsic value of 22nd Century Group Inc (XXII)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For 22nd Century Group Inc it is $0.9665 per share (as of Oct 4, 2026), against a price of $0.9140. It is the blended result of 1 valuation models (cash flow, earnings, asset, dividend).
Is 22nd Century Group Inc stock overvalued or undervalued in 2026?
As of Oct 4, 2026, XXII trades below its calculated fair value: price $0.9140, fair value $0.9665, a gap of about +6% (fairly valued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of XXII?
No. The price is what the market pays today ($0.9140); the fair value is what the company's own numbers justify ($0.9665). For 22nd Century Group Inc the two are $0.0525 per share apart. That gap is exactly why we show both numbers side by side.
How much is 22nd Century Group Inc worth?
The market values 22nd Century Group Inc at about $653K (market capitalisation, as of Oct 4, 2026). Per share that is $0.9140; our models calculate a fair value of $0.9665 per share.
What do the bullish and bearish scenarios say about XXII?
Our models span a range for 22nd Century Group Inc: cautious scenario $0.6371, base $0.9665, optimistic $1.21 per share (as of Oct 4, 2026, price $0.9140). The range comes from different growth and margin assumptions, not from analyst opinions.
What is the P/E ratio of XXII?
22nd Century Group Inc trades at a price-to-earnings ratio of 0.0 (as of Oct 4, 2026). A P/E on its own says little: it compares the price with ONE year of profit, while our fair value of $0.9665 is built from several models across several years. Other multiples: P/S 0.1.
How solid is the balance sheet of 22nd Century Group Inc (XXII)?
Balance-sheet figures for 22nd Century Group Inc (as of Oct 4, 2026): return on equity −105.7%, debt of 0.03 per unit of equity. They feed the Quality Score of 31/100, which measures business quality independently of the share price.
How far is XXII from its 52-week high?
22nd Century Group Inc trades at $0.9140, about 100% below its 52-week high of $504.00 and 14% above the low of $0.8020 (as of Oct 2, 2026). Distance from the high says nothing about value: that is what the fair value of $0.9665 is for.
Which stocks are comparable to 22nd Century Group Inc?
From the same area (Consumer Defensive) we also value Philip Morris International Inc, British American Tobacco p.l.c., Altria Group, ITC Limited, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is 22nd Century Group Inc stock attractive at the current price?
The data as of Oct 4, 2026: price $0.9140, calculated fair value $0.9665 (+6%), Quality Score 31/100, from 1 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of XXII calculated?
We run 22nd Century Group Inc through 1 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of $0.9665, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 15.0 % above its aggregate fair value. 22nd Century Group Inc currently trades 5 % below its own fair value, and the market average says nothing about that. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of 22nd Century Group Inc (XXII)?
The closing price on Oct 2, 2026 was $0.9140. Our model-based fair value is $0.9665, about +6% upside (fairly valued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with 22nd Century Group Inc right now?
The price sits close to our fair value, market and models broadly agree here, little valuation tension. A fairly wide model range ($0.6371 to $1.21) leaves room in how you read the outcome. Evidence is limited here (fewer models, shorter history), so the fair value is a rougher estimate than usual.

Key figures of 22nd Century Group Inc

How large is the market capitalisation of 22nd Century Group Inc (XXII)?
The market capitalisation of 22nd Century Group Inc is $653K. The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of 22nd Century Group Inc (XXII)?
The price-to-sales ratio of 22nd Century Group Inc is 0.13 (last twelve months). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of 22nd Century Group Inc (XXII)?
Earnings per share at 22nd Century Group Inc are $2,406 (price ÷ EPS = P/E 0.0). Earnings per share over the last twelve months: total profit spread across every single share.
What is the net margin of 22nd Century Group Inc (XXII)?
The net margin of 22nd Century Group Inc is −71.7% (fiscal year 2025). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of 22nd Century Group Inc (XXII)?
The return on equity (ROE) of 22nd Century Group Inc is −106% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of 22nd Century Group Inc (XXII)?
On an EBIT basis the return on assets of 22nd Century Group Inc is −67.3% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of 22nd Century Group Inc (XXII)?
The operating margin of 22nd Century Group Inc is −248% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at 22nd Century Group Inc (XXII)?
Revenue at 22nd Century Group Inc is growing −40.4% versus a year earlier (3y avg −44.2%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How much free cash flow does 22nd Century Group Inc (XXII) generate?
The free cash flow of 22nd Century Group Inc is −$8.6M (fiscal year 2025). The cash truly left after running and investing in the business, this is what pays dividends and buybacks.
How much net cash does 22nd Century Group Inc (XXII) hold?
22nd Century Group Inc holds more cash than debt, $2.9M net (fiscal year 2025). The company holds more cash than debt, a safety cushion.
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