Rainbow Department Store Co Ltd (002419) fair value: what the stock is really worth
As of Nov 6, 2026: fair value (intrinsic value) of Rainbow Department Store Co Ltd stock ¥3.44, price ¥4.69, that is 26.7% below the price, quality 53 out of 100. Rating: overvalued. Calculated from audited financials with 22 of our 26 valuation models and 37 quality factors, updated daily.
69 individual criteria per stock, every one traceableSee the method →
Price vs Fair Value
White line = price, green steps = our fair value per fiscal year. As of Nov 5, 2026.
How to read this chart
60‑month range ¥3.91 – ¥7.83 · fair‑value band ¥2.95 – ¥4.37 · the ¥4.69 price screens above the ¥3.44 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). As of Nov 5, 2026.
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Rainbow Digital Commercial Co., Ltd. operates a chain of department stores, shopping centers, and supermarkets in China.
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The company offers fresh and cooked food, including fruits, vegetables, meat, poultry, eggs, seafood, dried goods, wholesale grains, cooked food, baked goods, staple food, frozen and refrigerated food, grains, and grain products; packaged food, such as non-staple food, edible oils, beverages, biscuits, and pastries; and daily necessities, comprising toiletries, cleaning products, and kitchenware, etc.
It also provides department store retail, consists of clothing, cosmetics, gold and jewelry, leather shoes and goods, baby products, bedding, home furnishings, and electrical appliances; and catering and entertainment/educational services.
It offers its services under Tianhong, Jun Shang, and sp@ce brand names. The company was formerly known as Rainbow Department Store Co., Ltd. and changed its name to Rainbow Digital Commercial Co., Ltd. in 2020. Rainbow Digital Commercial Co., Ltd. was founded in 1984 and is based in Shenzhen, China.
Stock analysis
Rainbow Department Store Co Ltd (002419) currently trades at ¥4.69, while our model-based Fair Value estimate is ¥3.44, 27% below the price, so the stock looks overvalued today.
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Valuation
Bull case: the Growth DCF group reads highest at a median of ¥9.57 per share, and 12 of the 22 models we run sit above the ¥4.69 price.
Bear case: the Dividend Discount group reads lowest at ¥0.6600, and 10 of the 22 models stay below the price. Data coverage for this calculation is low.
Scenario range: ¥2.95 (bear) to ¥4.37 (bull), the price of ¥4.69 sits above it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 53/100 (solid quality), in the Consumer Cyclical sector.
Weak Growth: Revenue is shrinking: the last year, the last three and the last five years are all negative.
Rainbow Department Store Co Ltd reported revenue of 11.6B CNY in FY2025 versus 12.3B CNY in FY2021, a compound −1.5%/yr. Reported net income was 83.2M CNY in FY2025, compounding −22.6%/yr from FY2021.
Key figures
Market cap 5.5B CNY (≈ $822M) Small · P/E ratio 67.0 · P/S ratio 0.49 · EPS (TTM) ¥0.0700 · Dividend yield 1.5% · Net margin 0.7% · Return on equity 2.0% · Return on assets (EBIT) 0.8% (5-year average).
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 17 out of 100 (medium confidence).
What moves the price
The share trades about 24% below its 52-week high and 11% above its 52-week low, currently below its 200-day average.
For context, the median of 10 Consumer Cyclical peers we cover trades at 10% fair-value upside, at −27%, 002419 screens richer than that median.
Fair Value models
Bear¥2.95Fair Value ¥3.44Bull¥4.37
Price ¥4.69 · Downside -26.7%
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above starts from their evidence-weighted blend, not from a single model. In cyclical trough or peak years, after dilution or a stock split it is adjusted afterwards, so it can sit above or below the models.Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. If a model's bull case is above four times its base value, the table shows that limit with a > sign (like the overall Bull above): beyond it no assumption holds.Coverage ⓘCoverage = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Best data coverage
FCF DCF¥10.24¥12.85¥17.7081
Growth DCF¥10.52¥13.03¥17.3080
Owner Earnings¥6.49¥8.01¥10.8278
All 22 models by family
DCF Models
FCF DCF¥10.24¥12.85¥17.7081
Owner Earnings¥6.49¥8.01¥10.8278
5Y Revenue Exit¥5.42¥5.89¥6.6274
5Y EBITDA Exit¥11.43¥16.13¥22.5475
5Y P/E Exit¥5.65¥6.29¥7.1472
10Y Revenue Exit¥7.39¥8.04¥8.6368
10Y EBITDA Exit¥10.85¥14.27¥18.0470
10Y P/E Exit¥7.54¥8.28¥8.9465
Earnings-Based
Graham-Dodd¥0.5000¥0.7600¥0.910067
EPV¥1.64¥1.69¥1.7374
Dividend Discount
Gordon GGM¥0.5500¥0.6300¥0.720069
DDM Multi-Stage¥0.5500¥0.6900¥0.860067
Multiples
P/E Multiple¥1.20¥1.60¥2.0063
P/S Multiple¥0.9300¥1.24¥1.5558
P/B Multiple¥4.67¥6.23¥7.7955
EV/EBITDA¥5.85¥10.10¥14.3465
Asset-Based
NCAV (Graham)¥1.43¥1.91¥2.8554
Growth DCF
Growth DCF¥10.52¥13.03¥17.3080
Rev-Margin DCF¥5.42¥6.11¥7.1674
Economic Profit
Residual Income¥2.27¥2.32¥2.4376
ROIC Compounder¥1.64¥1.69¥1.7372
Growth Earnings
Growth-Adj P/E¥0.8500¥1.21¥1.5767
The fair value above starts from this blend and is adjusted for a year distorted by one-off effects.
Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card.40/100
Revenue is shrinking: the last year, the last three and the last five years are all negative.
Revenue growth 1 year
−1.9%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
−1.6%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
−0.4%
Start year 2020 (pandemic). Over 10 years: −4.0% a year
Revenue growth 20 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+7.3%
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What shareholders gained per year (last 5 years) ⓘWhat the business itself delivers per year: earnings growth per share plus the dividend yield. This is what you get IF the market keeps valuing the stock the same way: it contains no assumption about the market changing its mind. Computed per share, so buybacks count and a merger does not pass as growth. For a company that pays no dividend it is pure earnings growth per share. Period: earnings growth per share as CAGR over the last 5 reported fiscal years (annual statements), plus the current dividend yield. The start value is the median of the three years around the start, so a single crisis year (a pandemic or a write-down) does not distort the rate.
−18.0%
Earnings growth per share plus dividend.
Earnings per share, growth per year−19.5%
Dividend (yield on the price)1.5%
Pace: 5 vs 10 years ⓘTwo data points, not a trend model: earnings growth per share over the last 5 fiscal years against the last 10. Labelled "steady" when both rates are within 3 percentage points of each other, otherwise picking up or flattening. Shown only when ten years of history exist.−19.5% vs −16.8%, steady
Profit margin 2020 to 2025 ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.3% → 1%
Pace: the 5-year rate starts in 2020 (pandemic)
⚠ Revenue per share shrinking 3.3%/yr over ~10Y (margins eroding too) ⓘStructural-decline marker: revenue PER SHARE has fallen over the last decade (robust median trend, not a single year). Backtested across 2005 to 2017, such businesses trailed the market by about 2.5 percentage points per year. Display only: it does not change the fair value or the quality score.
Growth Forecast
Little optimism in the price
The price assumes less growth than the company has delivered so far.
What the price assumes ⓘThis turns our valuation around: instead of asking what the share is worth, it asks what growth the current price requires. It uses the cash the company keeps after all spending (free cash flow), the same discount rate as our models, five years of growth, then slowing evenly to 2 % a year by year ten. Compared with the analysts' sales forecasts extended to the same five years (at least three analysts, for context only, it does not enter the Fair Value): within 3 percentage points counts as "in line" (amber), below that little optimism (green), above that a lot of optimism (red).
−17.5%
The company could shrink this much every year for the next five years and today's price would still be justified.
What forecasts expect
n/a
No analyst forecast available.
After inflation (China: IMF forecast 1.7% a year to 2030, 1.4% from 2016 to 2025) that is about −18.8% a year for the price.
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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Department Stores · 107 stocks
Beats the industry median on 4/15 measures
Overall it trails its industry peers.
Valuation
Quality Score53 · Below median
Fair Value upside−26.7% · Below median
Profitability
Return on equity (12 months)2.0% · Below median
Return on assets0.3% · Below median
Net margin (12 months)0.7% · Below median
Operating margin (12 months)−1.5% · Bottom 25%
Growth and dividend
Revenue growth (quarter YoY)−5.1% · Below median
Dividend yield (12 months)1.5% · Below median
Balance sheet
Debt / equity0.04× · Below median
Valuation Multiplesvs Department Stores median · lower = cheaper
For bloggers, editors and developers: paste this into your site or blog (a “Custom HTML” block in WordPress), it shows the current fair value and links back here. Free, plain HTML, and welcome. Full data streams (CSV/JSON) at /developers.
Cite: Fair Value Calculator (2026). "Rainbow Department Store Co Ltd Fair Value". https://www.fairvalue-calculator.com/stock/002419
Frequently asked questions
Is Rainbow Department Store Co Ltd (002419) overvalued or undervalued?
As of Nov 5, 2026, our model estimates a fair value of ¥3.44 versus a price of ¥4.69, about 27% lower (overvalued).
What is the fair value of 002419?
Our model-based fair value for Rainbow Department Store Co Ltd is ¥3.44 (as of Nov 5, 2026), built from audited fundamentals. The current price: ¥4.69.
What is the quality score of 002419?
Rainbow Department Store Co Ltd has a Quality Score of 53/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Rainbow Department Store Co Ltd (002419)?
Our model-based price target is the fair value of ¥3.44 (as of Nov 5, 2026) from 22 valuation models. Cautious scenario ¥2.95, optimistic scenario ¥4.37. It is a calculation from audited fundamentals, not an analyst target.
What is the Rainbow Department Store Co Ltd stock forecast for 2026?
Our models put fair value at ¥3.44, about 27% lower versus a price of ¥4.69 (overvalued). Cautious scenario ¥2.95, optimistic scenario ¥4.37. The calculation is refreshed regularly with new filings.
What is the revenue of Rainbow Department Store Co Ltd (002419)?
Rainbow Department Store Co Ltd reported trailing-twelve-month revenue of about 11.2B CNY (latest available figure, as of Nov 5, 2026).
Does Rainbow Department Store Co Ltd pay a dividend?
Rainbow Department Store Co Ltd currently shows a dividend yield of 1.49% relative to its recent price (as of Nov 5, 2026).
How much is the dividend of Rainbow Department Store Co Ltd (002419) and when is the ex-dividend date?
Rainbow Department Store Co Ltd pays a dividend of ¥0.07 per share a year, a dividend yield of 1.5%. The last ex-dividend date was May 20, 2026. A dividend has been paid every year since at least 2011. The payout ratio is 100% of earnings. Free cash flow covers the dividend 13.42 times. Our assessment: Sustainable. Payout and cash coverage both look sustainable.
What growth is priced into Rainbow Department Store Co Ltd (002419)?
For today's price to be fair in a discounted-cash-flow model, Rainbow Department Store Co Ltd would have to grow free cash flow by -17.5 % per year for five years (discount rate 10.4 %, then slowing evenly to 2 % perpetual growth by year ten). Over the last 5 years revenue grew -0.4 % per year. As of Nov 5, 2026.
What discount rate (WACC) does the fair value of 002419 use?
Our models discount Rainbow Department Store Co Ltd at 10.4 %: a base by market capitalisation (small), damped by beta 0.08, country premium for China. The same rate applies in all 26 models.
What is a reverse DCF?
A reverse DCF turns the usual calculation around. Instead of deriving a value from assumptions, it takes today's price as given and asks: what free-cash-flow growth would a company have to deliver for exactly this price to be fair? The result is not a forecast but the expectation already priced in. For Rainbow Department Store Co Ltd that is -17.5 % per year for five years, then slowing evenly to 2 % by year ten, using the same discount rate (10.4 %) and the same formula as our fair value.
How much growth has Rainbow Department Store Co Ltd (002419) delivered so far?
Over the past 5 years revenue at Rainbow Department Store Co Ltd grew -0.4 % a year. The price currently implies free-cash-flow growth of -17.5 % per year. Comparing the two shows how much confidence is in the price: if it demands more than has been delivered, the business has to accelerate for the maths to work.
How fast is the sector of Rainbow Department Store Co Ltd (002419) growing?
The median revenue growth in the sector is +4.7 % a year. That is the yardstick for the growth priced into Rainbow Department Store Co Ltd (-17.5 % per year): it shows whether the expectation is within the usual range or beyond it.
What is the free cash flow yield of Rainbow Department Store Co Ltd (002419)?
The free-cash-flow yield on the price is 19.57 %: that much free cash flow Rainbow Department Store Co Ltd produces per unit of market value. When it exceeds the discount rate of our models (10.4 %), the business already earns more than its cost of capital demands, and the price needs little additional growth.
What is the intrinsic value of Rainbow Department Store Co Ltd (002419)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Rainbow Department Store Co Ltd it is ¥3.44 per share (as of Nov 5, 2026), against a price of ¥4.69. It is the blended result of 22 valuation models in 8 families (DCF Models, Earnings-Based, Dividend Discount, Multiples, Asset-Based, Growth DCF, Economic Profit, Growth Earnings).
Is Rainbow Department Store Co Ltd stock overvalued or undervalued in 2026?
As of Nov 5, 2026, 002419 trades above its calculated fair value: price ¥4.69, fair value ¥3.44, a gap of about −27% (overvalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of 002419?
No. The price is what the market pays today (¥4.69); the fair value is what the company's own numbers justify (¥3.44). For Rainbow Department Store Co Ltd the two are ¥1.25 per share apart. That gap is exactly why we show both numbers side by side.
How much is Rainbow Department Store Co Ltd worth?
The market values Rainbow Department Store Co Ltd at about 5.5B CNY (market capitalisation, as of Nov 5, 2026). Per share that is ¥4.69; our models calculate a fair value of ¥3.44 per share.
What do the bullish and bearish scenarios say about 002419?
Our models span a range for Rainbow Department Store Co Ltd: cautious scenario ¥2.95, base ¥3.44, optimistic ¥4.37 per share (as of Nov 5, 2026, price ¥4.69). The range comes from different growth and margin assumptions, not from analyst opinions.
What is the P/E ratio of 002419?
Rainbow Department Store Co Ltd trades at a price-to-earnings ratio of 67.0 (as of Nov 5, 2026). A P/E on its own says little: it compares the price with ONE year of profit, while our fair value of ¥3.44 is built from several models across several years. Median P/E at fiscal year-end, 8 fiscal years (2018 to 2025), reported earnings, FY2025 ex one-offs: 34.2. Other multiples: PEG 0.6, P/B 1.4, P/S 0.5, EV/EBITDA 14.3.
What is the PEG ratio of 002419?
The PEG ratio of Rainbow Department Store Co Ltd is 0.65 (P/E divided by earnings growth, as of Nov 5, 2026). That is below 1, so growth is priced more cheaply than the earnings multiple alone suggests.
How solid is the balance sheet of Rainbow Department Store Co Ltd (002419)?
Balance-sheet figures for Rainbow Department Store Co Ltd (as of Nov 5, 2026): return on equity 2.0%, debt of 0.04 per unit of equity. They feed the Quality Score of 53/100, which measures business quality independently of the share price.
How far is 002419 from its 52-week high?
Rainbow Department Store Co Ltd trades at ¥4.69, about 24% below its 52-week high of ¥6.14 and 11% above the low of ¥4.23 (as of Nov 6, 2026). Distance from the high says nothing about value: that is what the fair value of ¥3.44 is for.
Which stocks are comparable to Rainbow Department Store Co Ltd?
From the same area (Consumer Cyclical) we also value Falabella S.A, Dillard's, Inc, 99 Speed Mart Retail Holdings, Macy's, Inc, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Rainbow Department Store Co Ltd stock attractive at the current price?
The data as of Nov 5, 2026: price ¥4.69, calculated fair value ¥3.44 (−27%), Quality Score 53/100, from 22 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of 002419 calculated?
We run Rainbow Department Store Co Ltd through 22 models from 8 families: DCF Models, Earnings-Based, Dividend Discount, Multiples, Asset-Based, Growth DCF, Economic Profit, Growth Earnings. Every model gets the same audited fundamentals; the fair value of ¥3.44 builds on their evidence-weighted average, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 13.0% above its aggregate fair value. Rainbow Department Store Co Ltd itself currently trades above fair value. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Rainbow Department Store Co Ltd (002419)?
The closing price on Nov 6, 2026 was ¥4.69. Our model-based fair value is ¥3.44, about 27% lower (overvalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Rainbow Department Store Co Ltd right now?
The price sits above even our optimistic bull case (¥4.37). The favourable scenario is already priced in. Solid but not exceptional quality (53/100) and above fair value, neither a clear bargain nor a standout compounder. Evidence is limited here (fewer models, shorter history), so the fair value is a rougher estimate than usual.
Where does the earnings growth of Rainbow Department Store Co Ltd (002419) come from?
Earnings per share at Rainbow Department Store Co Ltd grew −17.6 % a year from 2014 to 2025. Broken into its drivers: revenue per share −3.8 %, EBIT margin −13.8 %, tax rate +0.0 %, residual (interest, one-offs) −0.7 %. The four rates multiply to the earnings growth rate, they do not add up. Start and end are three-year averages so a single exceptional year does not distort the result.
Key figures of Rainbow Department Store Co Ltd
How large is the market capitalisation of Rainbow Department Store Co Ltd (002419)?
The market capitalisation of Rainbow Department Store Co Ltd is 5.5B CNY (≈ $822M). The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of Rainbow Department Store Co Ltd (002419)?
The price-to-sales ratio of Rainbow Department Store Co Ltd is 0.49 (last twelve months). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of Rainbow Department Store Co Ltd (002419)?
Earnings per share at Rainbow Department Store Co Ltd are ¥0.0700 (price ÷ EPS = P/E 67.0). Earnings per share over the last twelve months: total profit spread across every single share.
What is the dividend yield of Rainbow Department Store Co Ltd (002419)?
The dividend yield of Rainbow Department Store Co Ltd is 1.5% (payout 100%). Yearly dividend relative to the share price. 3% pays 3 per 100 invested. Below: how much of profit is used for it.
What is the net margin of Rainbow Department Store Co Ltd (002419)?
The net margin of Rainbow Department Store Co Ltd is 0.7% (last twelve months). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of Rainbow Department Store Co Ltd (002419)?
The return on equity (ROE) of Rainbow Department Store Co Ltd is 2.0% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of Rainbow Department Store Co Ltd (002419)?
On an EBIT basis the return on assets of Rainbow Department Store Co Ltd is 0.8% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Rainbow Department Store Co Ltd (002419)?
The operating margin of Rainbow Department Store Co Ltd is −1.5% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at Rainbow Department Store Co Ltd (002419)?
Revenue at Rainbow Department Store Co Ltd is growing −5.1% versus a year earlier (3y avg −1.6%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at Rainbow Department Store Co Ltd (002419)?
Earnings per share at Rainbow Department Store Co Ltd are growing −0.9% versus a year earlier. How much earnings per share grew versus a year earlier.
How much net debt does Rainbow Department Store Co Ltd (002419) carry?
The net debt of Rainbow Department Store Co Ltd is 7.9B CNY (fiscal year 2025, ≈ 7.3 yrs of FCF). Debt minus cash on hand. The note shows how many years of free cash flow could in theory pay it off.
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Thin data
Nov 5, 2026