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Jicheng Umbrella holdings Ltd (1027) fair value: what the stock is really worth

As of Nov 13, 2026: fair value (intrinsic value) of Jicheng Umbrella holdings Ltd stock HK$2.11, price HK$3.00, that is 29.7% below the price, quality 47 out of 100. Rating: overvalued. The value is an estimate: none of our valuation models currently carries, it draws on revenue and assets compared with similar companies. Updated daily.

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Consumer Cyclical HK · Based in China · ISIN KYG2163B1564

JU Jicheng Umbrella holdings Ltd logo Thin data Nov 10, 2026

Jicheng Umbrella holdings Ltd

1027 · HK

Expensive (fair value 30% below the price), weak company and falling price: meets none of the 3 rules.

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Low debt 
Quality 47/100 
Revenue last quarter 30% below a year ago. 
Fair value HK$2.11 · Overvalued 
Falling price (downtrend) 
Weak Growth (revenue 5y −4.3 %/yr in CNY) 
Loss-making · -11.7% net margin (TTM) 
Negative free cash flow 
Trails peers (0/10) 
Narrow moat 8/100 · thin data
Thin data 
Estimate
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26 valuation models 8 families, DCF to NCAV 37 quality factors margins, balance sheet, cashflow, debt 6 AI factors moat, what no ratio measures 2,000+ data points verified, per stock, median

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Price vs Fair Value

HK$4.60 HK$0.2600 Fair Value HK$2.11 Jul 2021 Nov 2026

White line = price, green steps = our fair value per fiscal year. As of Nov 10, 2026.

How to read this chart

60‑month range HK$0.2600 – HK$4.60 · fair‑value band HK$1.58 – HK$2.64 · the HK$3.00 price screens above the HK$2.11 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). As of Nov 10, 2026.

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Company profile

Asia Strategy Digit Technology Holdings Limited, together with its subsidiaries, manufactures and sells POE umbrellas, nylon umbrellas, and umbrella parts in the People's Republic of China. The company offers plastic cloth and shafts, as well as rain gears.

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It exports its products to Japan, Hong Kong, Republic of Korea, Taiwan, Spain, and Kingdom of Cambodia. The company was formerly known as China Jicheng Holdings Limited and changed its name to Asia Strategy Digit Technology Holdings Limited in January 2026.

Asia Strategy Digit Technology Holdings Limited was incorporated in 2014 and is headquartered in Jinjiang, the People's Republic of China.

Stock analysis

Jicheng Umbrella holdings Ltd (1027) currently trades at HK$3.00, while our estimate is HK$2.11, 30% below the price, so the stock looks overvalued today.

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Valuation

None of our valuation models currently carries for this company, usually because of losses or heavy investment. The estimate draws on revenue and assets compared with similar companies and is less precise than a model-based fair value.

Scenario range: HK$1.58 (bear) to HK$2.64 (bull), the price of HK$3.00 sits above it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.

Quality & growth

The Quality Score stands at 47/100 (below-average quality), in the Consumer Cyclical sector.

Weak Growth: Revenue is shrinking: the last year, the last three and the last five years are all negative.

Jicheng Umbrella holdings Ltd reported revenue of 277M CNY in FY2025 versus 306M CNY in FY2021, a compound −2.5%/yr. Reported net income was −10.1M CNY in FY2025.

Key figures

Market cap HK$1.2B (≈ $159M) Micro · P/S ratio 4.57 · Net margin −3.7% · Return on equity −11.0% · Return on assets (EBIT) −14.4% (5-year average) · Operating margin −14.1% · Revenue (TTM) 224M CNY · Revenue growth (YoY) −30.1%.

Competitive moat

Our AI-assisted moat analysis scores the competitive advantage at 8 out of 100 (low confidence).

What moves the price

The share trades about 34% below its 52-week high and 45% above its 52-week low, currently above its 200-day average.

For context, the median of 10 Consumer Cyclical peers we cover trades at 32% fair-value upside, at −30%, 1027 screens richer than that median.

Fair Value

Bear HK$1.58 Fair Value HK$2.11 Bull HK$2.64
Price HK$3.00 · Downside -29.7%
Estimate. None of our valuation models currently carries for this company, usually because of losses or heavy investment. The estimate draws on revenue and assets compared with similar companies and is less precise than a model-based fair value.

Quality Score breakdown

Overall quality 47/100

It rates the business: profits, how they develop, real cash, balance sheet, investing and share count.

Profitability 14
How much profit the company makes from its sales and capital
Quality Growth 10
Are margins and returns getting better?
Cashflow 33
Do the profits arrive as real cash?
Financial strength 68
Debt, balance sheet and risk of trouble
Investment 100
Does it invest with discipline instead of growing at any price?
Low Volatility 50
How calm the share price moves, does not count
Price momentum 24
Price momentum of the last 3 to 12 months, does not count
Near the 52-week high 23
Distance to the 52-week high, does not count
New shares 77
Buys back shares or issues new ones?

Open the full quality analysis →

Revenue & earnings trend

Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card. 0/100
Revenue is shrinking: the last year, the last three and the last five years are all negative.
Revenue growth 1 year
−21.7%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
−7.9%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
−4.3%
Start year 2020 (pandemic). Over 10 years: −8.3% a year
Revenue growth 14 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
−1.2%
Profit margin (trend) ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.
−5.4% (2020) → −5.0% (2025)
What shareholders gained per year ⓘWe only publish this rate when it is defensible. Reason: fiscal 2025 is a loss year, no rate is defined from a loss
not computed

1027 screens overvalued: fair value 30% below the price. Compare with NIKE, Inc →

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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Footwear & Accessories · 98 stocks

Beats the industry median on 0/9 measures
Overall it trails its industry peers.
Valuation
Quality Score 47 · Below median
Fair Value upside −29.7% · Below median
Profitability
Return on assets −2.5% · Below median
Net margin (12 months) −11.7% · Bottom 25%
Operating margin (12 months) −14.1% · Bottom 25%
Growth and dividend
Revenue growth (quarter YoY) −30.1% · Bottom 25%
Balance sheet
Debt / equity 0.08× · Above median

Valuation Multiplesvs Footwear & Accessories median · lower = cheaper

P/B 4.39× · Priciest 25%
P/S (12 months) 4.71× · Priciest 25%

Strength profile in five axes (Snowflake)

VALUEFUTUREPASTHEALTHDIVIDEND
This stock
VALUEFUTUREPASTHEALTHDIVIDEND
Sector peers
VALUE (fair-value potential)0 · sector 34
FUTURE (revenue growth)0 · sector 8
PAST (return on equity)0 · sector 20
HEALTH (low debt)96 · sector 97
DIVIDEND (yield)0 · sector 58

VALUE 0: the price sits above our fair-value range.

Context: sector, industry, market

Values & ESG

Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.

None of the checked exposures detected

Similar stocks

10 more Footwear & Accessories stocks, each showing price versus our Fair Value estimate.

Stock Price Fair Value vs Fair Value Compare
Zhejiang China Commodities City Group 600415 ¥12.18 ¥29.20 +140% vs 1027
Deckers Outdoor Corporation DECK $86.82 $176.31 +103% vs 1027
Huali Industrial Group 300979 ¥36.91 ¥51.22 +39% vs 1027
Crocs, Inc CROX $163.72 $219.85 +34% vs 1027
Birkenstock Holding BIRK $36.30 $48.00 +32% vs 1027
NIKE, Inc NKE $37.99 $34.42 −9% vs 1027
PUMA SE PUM €26.03 €22.17 −15% vs 1027
On Holding ONON $33.63 $26.48 −21% vs 1027
adidas AG ADS €177.65 €126.17 −29% vs 1027
Steven Madden, Ltd SHOO $42.00 $22.21 −47% vs 1027

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Jicheng Umbrella holdings Ltd: fair value per Fair Value Calculator

Cite: Fair Value Calculator (2026). "Jicheng Umbrella holdings Ltd Fair Value". https://www.fairvalue-calculator.com/stock/1027

Frequently asked questions

Is Jicheng Umbrella holdings Ltd (1027) overvalued or undervalued?
As of Nov 10, 2026, our estimate of fair value is HK$2.11 versus a price of HK$3.00, about 30% lower (overvalued).
What is the fair value of 1027?
Our estimate for Jicheng Umbrella holdings Ltd is HK$2.11 (as of Nov 10, 2026), built from audited fundamentals. The current price: HK$3.00.
What is the quality score of 1027?
Jicheng Umbrella holdings Ltd has a Quality Score of 47/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Jicheng Umbrella holdings Ltd (1027)?
Our calculated price target is the estimate of HK$2.11 (as of Nov 10, 2026). Cautious scenario HK$1.58, optimistic scenario HK$2.64. It is an estimate from revenue and assets compared with similar companies, because none of our valuation models currently carries, not an analyst target.
What is the Jicheng Umbrella holdings Ltd stock forecast for 2026?
Our estimate puts fair value at HK$2.11, about 30% lower versus a price of HK$3.00 (overvalued). Cautious scenario HK$1.58, optimistic scenario HK$2.64. The calculation is refreshed regularly with new filings.
What is the revenue of Jicheng Umbrella holdings Ltd (1027)?
Jicheng Umbrella holdings Ltd reported trailing-twelve-month revenue of about 224M CNY (latest available figure, as of Nov 10, 2026).
What is the intrinsic value of Jicheng Umbrella holdings Ltd (1027)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Jicheng Umbrella holdings Ltd it is HK$2.11 per share (as of Nov 10, 2026), against a price of HK$3.00.
Is Jicheng Umbrella holdings Ltd stock overvalued or undervalued in 2026?
As of Nov 10, 2026, 1027 trades above its calculated fair value: price HK$3.00, fair value HK$2.11, a gap of about −30% (overvalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of 1027?
No. The price is what the market pays today (HK$3.00); the fair value is what the company's own numbers justify (HK$2.11). For Jicheng Umbrella holdings Ltd the two are HK$0.8900 per share apart. That gap is exactly why we show both numbers side by side.
How much is Jicheng Umbrella holdings Ltd worth?
The market values Jicheng Umbrella holdings Ltd at about HK$1.2B (market capitalisation, as of Nov 10, 2026). Per share that is HK$3.00; our models calculate a fair value of HK$2.11 per share.
What do the bullish and bearish scenarios say about 1027?
Our models span a range for Jicheng Umbrella holdings Ltd: cautious scenario HK$1.58, base HK$2.11, optimistic HK$2.64 per share (as of Nov 10, 2026, price HK$3.00). The range comes from different growth and margin assumptions, not from analyst opinions.
How solid is the balance sheet of Jicheng Umbrella holdings Ltd (1027)?
Balance-sheet figures for Jicheng Umbrella holdings Ltd (as of Nov 10, 2026): return on equity −11.0%, debt of 0.08 per unit of equity. They feed the Quality Score of 47/100, which measures business quality independently of the share price.
How far is 1027 from its 52-week high?
Jicheng Umbrella holdings Ltd trades at HK$3.00, about 34% below its 52-week high of HK$4.53 and 45% above the low of HK$2.08 (as of Nov 13, 2026). Distance from the high says nothing about value: that is what the fair value of HK$2.11 is for.
Which stocks are comparable to Jicheng Umbrella holdings Ltd?
From the same area (Consumer Cyclical) we also value NIKE, Inc, adidas AG, On Holding, Deckers Outdoor Corporation, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Jicheng Umbrella holdings Ltd stock attractive at the current price?
The data as of Nov 10, 2026: price HK$3.00, calculated fair value HK$2.11 (−30%), Quality Score 47/100. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
Is it still worth investing in stocks now?
The global stock market currently sits 14.1% above its aggregate fair value. Jicheng Umbrella holdings Ltd itself currently trades above fair value. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Jicheng Umbrella holdings Ltd (1027)?
The closing price on Nov 13, 2026 was HK$3.00. Our estimate is HK$2.11, about 30% lower (overvalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Jicheng Umbrella holdings Ltd right now?
The price sits above even our optimistic bull case (HK$2.64). The favourable scenario is already priced in. Weak quality (47/100) and above fair value at the same time, the margin of safety is missing on both counts. Evidence is limited here (fewer models, shorter history), so the fair value is a rougher estimate than usual.

Key figures of Jicheng Umbrella holdings Ltd

How large is the market capitalisation of Jicheng Umbrella holdings Ltd (1027)?
The market capitalisation of Jicheng Umbrella holdings Ltd is HK$1.2B (≈ $159M). The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of Jicheng Umbrella holdings Ltd (1027)?
The price-to-sales ratio of Jicheng Umbrella holdings Ltd is 4.57 (last twelve months). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What is the net margin of Jicheng Umbrella holdings Ltd (1027)?
The net margin of Jicheng Umbrella holdings Ltd is −3.7% (fiscal year 2025). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of Jicheng Umbrella holdings Ltd (1027)?
The return on equity (ROE) of Jicheng Umbrella holdings Ltd is −11.0% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of Jicheng Umbrella holdings Ltd (1027)?
On an EBIT basis the return on assets of Jicheng Umbrella holdings Ltd is −14.4% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Jicheng Umbrella holdings Ltd (1027)?
The operating margin of Jicheng Umbrella holdings Ltd is −14.1% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at Jicheng Umbrella holdings Ltd (1027)?
Revenue at Jicheng Umbrella holdings Ltd is down 30.1% versus a year earlier (3y avg −7.9%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at Jicheng Umbrella holdings Ltd (1027)?
Earnings per share at Jicheng Umbrella holdings Ltd are down 62.0% versus a year earlier. How much earnings per share grew versus a year earlier.
How much free cash flow does Jicheng Umbrella holdings Ltd (1027) generate?
The free cash flow of Jicheng Umbrella holdings Ltd is −23.6M CNY (fiscal year 2025). The cash truly left after running and investing in the business, this is what pays dividends and buybacks.
How much net debt does Jicheng Umbrella holdings Ltd (1027) carry?
The net debt of Jicheng Umbrella holdings Ltd is 94.8M CNY (fiscal year 2025). Debt minus cash on hand. The note shows how many years of free cash flow could in theory pay it off.
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