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Hey-Song Corp (1234) fair value: what the stock is really worth

As of Nov 9, 2026: fair value (intrinsic value) of Hey-Song Corp stock TWD 23.07, price TWD 31.85, that is 27.6% below the price, quality 50 out of 100. Rating: overvalued. Calculated from audited financials with 16 of our 26 valuation models and 37 quality factors, updated daily.

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Consumer Defensive TW · ISIN TW0001234003

HS Hey-Song Corp logo Thin data Nov 8, 2026

Hey-Song Corp

1234 · TW
Expensive, in a downtrend

Our calculation puts a fair price 28% below what the stock costs today.

Quality 50/100
Thin margins · 7.1% net margin (TTM)
Revenue last quarter 15% below a year ago.
Fair value 23.07 TWD · Overvalued
Weak Growth (revenue 5y +0.7 %/yr in TWD)
Negative free cash flow
5.2% dividend yield · Pays more than it earns
Trails peers (3/12)
Narrow moat 32/100 · thin data
Thin data
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What runs behind every stock

26 valuation models 8 families, DCF to NCAV 37 quality factors margins, balance sheet, cashflow, debt 6 AI factors moat, what no ratio measures 2,000+ data points verified, per stock, median

69 individual criteria per stock, every one traceable See the method →

Price vs Fair Value

45.20 TWD 30.11 TWD Fair Value 23.07 TWD Jun 2021 Nov 2026

White line = price, green steps = our fair value per fiscal year. As of Nov 8, 2026.

How to read this chart

60‑month range 30.11 TWD – 45.20 TWD · fair‑value band 15.59 TWD – 30.40 TWD · the 31.85 TWD price screens above the 23.07 TWD fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). As of Nov 8, 2026.

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Company profile

Hey Song Corporation manufactures and sells beverages and alcoholic beverages under its own brands, provides OEM and sales services for other well-known brands in Taiwan.

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The company offers carbonated drinks under the HeySong Sarsaparilla, C&C, and HeySong Soda brands; coffee under the Wincafe brand; tea under the HeySong Camellia Green Tea, and HeySong Tea brands; and sports drinks under the HeySong FIN brand.

The company is also engaged in the production and sale of beverages bearing its own brand; property leasing services for commercial spaces and investment properties; and distribution and sale of domestic and imported liquors, such as Kinmen Kaoling"Chinese liquor, Macleod's whiskey, and St-Rémy-brandy.

In addition, the company provides liqueur drinks under the CHOYA, and KIRIN fruit liqueur brands; sake under the Kuromatsu Hakushika Sake, Takashimizu, and KENBISHI brands; Chinese spirits under the Kinmen Kaoling brand; and wine under the Hardys, EVO, Kumala, Banrock Station, Bocopa, Sgarzi Luigi, KOALA FOREST, Vina Del Pedregal, Huat-Guiraud, Hugo Casanova, Raymond Huet, Petaluma, Grant Burge, Arras, ST. Hallett, and PPB brands.

In addition, it offers juices under the HeySong Juice and Oasis Juice brands; and water and Rémy Cointreau products. Hey Song Corporation was founded in 1925 and is headquartered in Taipei, Taiwan.

Stock analysis

Hey-Song Corp (1234) currently trades at 31.85 TWD, while our model-based Fair Value estimate is 23.07 TWD, 28% below the price, so the stock looks overvalued today.

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Valuation

Bull case: the Growth Earnings group reads highest at a median of 33.35 TWD per share, and 5 of the 16 models we run sit above the 31.85 TWD price.

Bear case: the Earnings-Based group reads lowest at 8.20 TWD, and 11 of the 16 models stay below the price. Data coverage for this calculation is low.

Scenario range: 15.59 TWD (bear) to 30.40 TWD (bull), the price of 31.85 TWD sits above it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.

Quality & growth

The Quality Score stands at 50/100 (solid quality), in the Consumer Defensive sector.

Weak Growth: Growth has flattened: the last year, three and five years all grew more slowly than the long-term average.

Hey-Song Corp reported revenue of 9.5B TWD in FY2025 versus 9.2B TWD in FY2021, a compound +0.8%/yr. Reported net income was 804M TWD in FY2025, compounding +0.2%/yr from FY2021.

Key figures

Market cap 12.8B TWD (≈ $389M) Small · P/E ratio 19.4 · P/S ratio 1.38 · EPS (TTM) 1.64 TWD · Dividend yield 5.2% · Net margin 7.1% · Return on equity 3.6% · Return on assets (EBIT) 3.4% (5-year average).

Competitive moat

Our AI-assisted moat analysis scores the competitive advantage at 32 out of 100 (low confidence).

What moves the price

The share trades about 16% below its 52-week high and at its 52-week low, currently below its 200-day average.

For context, the median of 10 Consumer Defensive peers we cover trades at −23% fair-value upside, at −28%, 1234 screens richer than that median.

Fair Value models

Bear 15.59 TWD Fair Value 23.07 TWD Bull 30.40 TWD
Price 31.85 TWD · Downside -27.6%
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above starts from their evidence-weighted blend, not from a single model. In cyclical trough or peak years, after dilution or a stock split it is adjusted afterwards, so it can sit above or below the models. Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. If a model's bull case is above four times its base value, the table shows that limit with a > sign (like the overall Bull above): beyond it no assumption holds. Coverage ⓘCoverage = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Best data coverage
Residual Income 34.24 TWD 34.18 TWD 35.27 TWD 76
Owner Earnings 7.66 TWD 9.31 TWD 11.39 TWD 75
EPV 7.54 TWD 8.20 TWD 8.75 TWD 70
All 16 models by family
DCF Models
Owner Earnings 7.66 TWD 9.31 TWD 11.39 TWD 75
Earnings-Based
Graham-Dodd 13.61 TWD 29.55 TWD 37.60 TWD 66
PEG = 1.0 4.62 TWD 6.60 TWD 8.59 TWD 57
EPV 7.54 TWD 8.20 TWD 8.75 TWD 70
Dividend Discount
Gordon GGM 15.59 TWD 23.07 TWD 30.40 TWD 69
DDM Multi-Stage 15.59 TWD 21.63 TWD 27.82 TWD 67
Multiples
P/E Multiple 31.52 TWD 42.03 TWD 52.54 TWD 63
P/S Multiple 25.52 TWD 34.03 TWD 42.53 TWD 58
P/B Multiple 25.78 TWD 34.38 TWD 42.97 TWD 55
EV/EBIT 11.13 TWD 15.53 TWD 19.93 TWD 63
EV/EBITDA 15.71 TWD 21.64 TWD 27.57 TWD 64
EV/Revenue 7.35 TWD 11.38 TWD 15.42 TWD 50
Asset-Based
NCAV (Graham) 6.45 TWD 9.77 TWD 12.22 TWD 52
Economic Profit
Residual Income 34.24 TWD 34.18 TWD 35.27 TWD 76
ROIC Compounder 7.54 TWD 8.20 TWD 8.75 TWD 70
Growth Earnings
Growth-Adj P/E 23.34 TWD 33.35 TWD 43.35 TWD 67

Open the full fair value analysis →

Quality Score breakdown

Overall quality 50/100

It rates the business: profits, how they develop, real cash, balance sheet, investing and share count.

Profitability 29
How much profit the company makes from its sales and capital
Quality Growth 22
Are margins and returns getting better?
Cashflow 8
Do the profits arrive as real cash?
Financial strength 80
Debt, balance sheet and risk of trouble
Investment 92
Does it invest with discipline instead of growing at any price?
Low Volatility 100
How calm the share price moves, does not count
Price momentum 29
Price momentum of the last 3 to 12 months, does not count
Near the 52-week high 8
Distance to the 52-week high, does not count
New shares 84
Buys back shares or issues new ones?

Open the full quality analysis →

Revenue & earnings trend

Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card. 20/100
Growth has flattened: the last year, three and five years all grew more slowly than the long-term average.
Revenue growth 1 year
−7.2%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
−0.2%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+0.7%
Start year 2020 (pandemic). Over 10 years: +4.1% a year
Revenue growth 23 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+3.8%
What shareholders gained per year (last 5 years), in TWD ⓘWhat the business itself delivers per year: earnings growth per share plus the dividend yield. This is what you get IF the market keeps valuing the stock the same way: it contains no assumption about the market changing its mind. Computed per share, so buybacks count and a merger does not pass as growth. For a company that pays no dividend it is pure earnings growth per share. Period: earnings growth per share as CAGR over the last 5 reported fiscal years (annual statements), plus the current dividend yield. The start value is the median of the three years around the start, so a single crisis year (a pandemic or a write-down) does not distort the rate. Measured in TWD: this currency has depreciated against the euro and dollar over the long run, so part of the nominal rate is currency erosion that never reaches a EUR/USD investor.
+4.2%
Earnings growth per share plus dividend.
Earnings per share, growth per year−1.0%
Dividend (yield on the price)5.2%
Pace: 5 vs 10 years ⓘTwo data points, not a trend model: earnings growth per share over the last 5 fiscal years against the last 10. Labelled "steady" when both rates are within 3 percentage points of each other, otherwise picking up or flattening. Shown only when ten years of history exist.−1.0% vs 2.6%, slowing
Profit margin 2020 to 2025 ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.11% → 4%
Pace: the 5-year rate starts in 2020 (pandemic)

1234 screens overvalued: fair value 28% below the price. Compare with The Coca-Cola Company →

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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Beverages - Non-Alcoholic · 80 stocks

Beats the industry median on 3/12 measures
Overall it trails its industry peers.
Valuation
Quality Score 50 · Below median
Fair Value upside −27.6% · Below median
Profitability
Return on equity (12 months) 3.6% · Bottom 25%
Return on assets 3.4% · Below median
Net margin (12 months) 7.1% · Below median
Operating margin (12 months) 1.4% · Bottom 25%
Growth and dividend
Revenue growth (quarter YoY) −14.5% · Bottom 25%
Dividend yield (12 months) 5.2% · Top 25%

Valuation Multiplesvs Beverages - Non-Alcoholic median · lower = cheaper

P/E (12 months) 19.4× · Pricier than median
P/B 0.68× · Cheapest 25%
P/S (12 months) 1.38× · Cheaper than median
EV/EBITDA 18.8× · Priciest 25%

Strength profile in five axes (Snowflake)

VALUEFUTUREPASTHEALTHDIVIDEND
This stock
VALUEFUTUREPASTHEALTHDIVIDEND
Sector peers
VALUE (fair-value potential)0 · sector 19
FUTURE (revenue growth)0 · sector 29
PAST (return on equity)14 · sector 54
HEALTH (low debt)0 · sector 96
DIVIDEND (yield)100 · sector 58

VALUE 0: the price sits above our fair-value range.

Context: sector, industry, market

Values & ESG

Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.

Alcohol

Similar stocks

10 more Beverages - Non-Alcoholic stocks, each showing price versus our Fair Value estimate.

Stock Price Fair Value vs Fair Value Compare
Eastroc Beverage (Group) Co 605499 ¥115.00 ¥173.16 +51% vs 1234
Celsius Holdings CELH $32.16 $35.38 +10% vs 1234
Nongfu Spring Co 9633 HK$45.22 HK$49.28 +9% vs 1234
Monster Beverage Corporation MNST $45.72 $41.19 −10% vs 1234
Varun Beverages Limited VBL ₹438.00 ₹339.34 −23% vs 1234
Coca-Cola Europacific Partners PLC CCEP $116.13 $89.56 −23% vs 1234
PepsiCo, Inc PEP $141.34 $97.18 −31% vs 1234
Keurig Dr Pepper Inc KDP $36.63 $24.43 −33% vs 1234
Primo Brands Corporation PRMB $22.39 $12.23 −45% vs 1234
The Coca-Cola Company KO $95.67 $29.32 −69% vs 1234

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Hey-Song Corp: fair value per Fair Value Calculator

Cite: Fair Value Calculator (2026). "Hey-Song Corp Fair Value". https://www.fairvalue-calculator.com/stock/1234

Frequently asked questions

Is Hey-Song Corp (1234) overvalued or undervalued?
As of Nov 8, 2026, our model estimates a fair value of 23.07 TWD versus a price of 31.85 TWD, about 28% lower (overvalued).
What is the fair value of 1234?
Our model-based fair value for Hey-Song Corp is 23.07 TWD (as of Nov 8, 2026), built from audited fundamentals. The current price: 31.85 TWD.
What is the quality score of 1234?
Hey-Song Corp has a Quality Score of 50/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Hey-Song Corp (1234)?
Our model-based price target is the fair value of 23.07 TWD (as of Nov 8, 2026) from 16 valuation models. Cautious scenario 15.59 TWD, optimistic scenario 30.40 TWD. It is a calculation from audited fundamentals, not an analyst target.
What is the Hey-Song Corp stock forecast for 2026?
Our models put fair value at 23.07 TWD, about 28% lower versus a price of 31.85 TWD (overvalued). Cautious scenario 15.59 TWD, optimistic scenario 30.40 TWD. The calculation is refreshed regularly with new filings.
What is the revenue of Hey-Song Corp (1234)?
Hey-Song Corp reported trailing-twelve-month revenue of about 9.2B TWD (latest available figure, as of Nov 8, 2026).
Does Hey-Song Corp pay a dividend?
Hey-Song Corp currently shows a dividend yield of 5.18% relative to its recent price (as of Nov 8, 2026).
How much is the dividend of Hey-Song Corp (1234) and when is the ex-dividend date?
Hey-Song Corp pays a dividend of 1.65 TWD per share a year, a dividend yield of 5.2%. The last ex-dividend date was Jun 29, 2026. The payout ratio is 101% of earnings. Our assessment: Pays more than it earns. The company pays out more in dividends than it earns, and free cash flow clearly does not cover the dividend either. It may need to be cut unless profits recover.
What is the intrinsic value of Hey-Song Corp (1234)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Hey-Song Corp it is 23.07 TWD per share (as of Nov 8, 2026), against a price of 31.85 TWD. It is the blended result of 16 valuation models in 7 families (DCF Models, Earnings-Based, Dividend Discount, Multiples, Asset-Based, Economic Profit, Growth Earnings).
Is Hey-Song Corp stock overvalued or undervalued in 2026?
As of Nov 8, 2026, 1234 trades above its calculated fair value: price 31.85 TWD, fair value 23.07 TWD, a gap of about −28% (overvalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of 1234?
No. The price is what the market pays today (31.85 TWD); the fair value is what the company's own numbers justify (23.07 TWD). For Hey-Song Corp the two are 8.78 TWD per share apart. That gap is exactly why we show both numbers side by side.
How much is Hey-Song Corp worth?
The market values Hey-Song Corp at about 12.8B TWD (market capitalisation, as of Nov 8, 2026). Per share that is 31.85 TWD; our models calculate a fair value of 23.07 TWD per share.
What do the bullish and bearish scenarios say about 1234?
Our models span a range for Hey-Song Corp: cautious scenario 15.59 TWD, base 23.07 TWD, optimistic 30.40 TWD per share (as of Nov 8, 2026, price 31.85 TWD). The range comes from different growth and margin assumptions, not from analyst opinions.
What is the P/E ratio of 1234?
Hey-Song Corp trades at a price-to-earnings ratio of 19.4 (as of Nov 8, 2026). A P/E on its own says little: it compares the price with ONE year of profit, while our fair value of 23.07 TWD is built from several models across several years. Median P/E at fiscal year-end, 10 fiscal years (2016 to 2025), reported earnings: 17.2. Other multiples: P/B 0.7, P/S 1.4, EV/EBITDA 18.8.
How solid is the balance sheet of Hey-Song Corp (1234)?
Balance-sheet figures for Hey-Song Corp (as of Nov 8, 2026): return on equity 3.6%. They feed the Quality Score of 50/100, which measures business quality independently of the share price.
How far is 1234 from its 52-week high?
Hey-Song Corp trades at 31.85 TWD, about 16% below its 52-week high of 38.10 TWD and at the low of 31.85 TWD (as of Nov 9, 2026). Distance from the high says nothing about value: that is what the fair value of 23.07 TWD is for.
Which stocks are comparable to Hey-Song Corp?
From the same area (Consumer Defensive) we also value The Coca-Cola Company, PepsiCo, Inc, Monster Beverage Corporation, Nongfu Spring Co, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Hey-Song Corp stock attractive at the current price?
The data as of Nov 8, 2026: price 31.85 TWD, calculated fair value 23.07 TWD (−28%), Quality Score 50/100, from 16 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of 1234 calculated?
We run Hey-Song Corp through 16 models from 7 families: DCF Models, Earnings-Based, Dividend Discount, Multiples, Asset-Based, Economic Profit, Growth Earnings. Every model gets the same audited fundamentals; the fair value of 23.07 TWD builds on their evidence-weighted average, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 13.3% above its aggregate fair value. Hey-Song Corp itself currently trades above fair value. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Hey-Song Corp (1234)?
The closing price on Nov 9, 2026 was 31.85 TWD. Our model-based fair value is 23.07 TWD, about 28% lower (overvalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Hey-Song Corp right now?
The price sits above even our optimistic bull case (30.40 TWD). The favourable scenario is already priced in. Solid but not exceptional quality (50/100) and above fair value, neither a clear bargain nor a standout compounder. A fairly wide model range (15.59 TWD to 30.40 TWD) leaves room in how you read the outcome. Evidence is limited here (fewer models, shorter history), so the fair value is a rougher estimate than usual.
Where does the earnings growth of Hey-Song Corp (1234) come from?
Earnings per share at Hey-Song Corp grew +0.5 % a year from 2015 to 2025. Broken into its drivers: revenue per share +3.5 %, EBIT margin +17.6 %, tax rate −1.2 %, residual (interest, one-offs) −16.4 %. The four rates multiply to the earnings growth rate, they do not add up. Start and end are three-year averages so a single exceptional year does not distort the result.

Key figures of Hey-Song Corp

How large is the market capitalisation of Hey-Song Corp (1234)?
The market capitalisation of Hey-Song Corp is 12.8B TWD (≈ $389M). The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of Hey-Song Corp (1234)?
The price-to-sales ratio of Hey-Song Corp is 1.38 (last twelve months). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of Hey-Song Corp (1234)?
Earnings per share at Hey-Song Corp are 1.64 TWD (price ÷ EPS = P/E 19.4). Earnings per share over the last twelve months: total profit spread across every single share.
What is the dividend yield of Hey-Song Corp (1234)?
The dividend yield of Hey-Song Corp is 5.2% (payout 101%). Yearly dividend relative to the share price. 3% pays 3 per 100 invested. Below: how much of profit is used for it.
What is the net margin of Hey-Song Corp (1234)?
The net margin of Hey-Song Corp is 7.1% (last twelve months). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of Hey-Song Corp (1234)?
The return on equity (ROE) of Hey-Song Corp is 3.6% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of Hey-Song Corp (1234)?
On an EBIT basis the return on assets of Hey-Song Corp is 3.4% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Hey-Song Corp (1234)?
The operating margin of Hey-Song Corp is 1.4% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at Hey-Song Corp (1234)?
Revenue at Hey-Song Corp is growing −14.5% versus a year earlier (3y avg −0.2%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at Hey-Song Corp (1234)?
Earnings per share at Hey-Song Corp are growing −10.5% versus a year earlier. How much earnings per share grew versus a year earlier.
How much free cash flow does Hey-Song Corp (1234) generate?
The free cash flow of Hey-Song Corp is −132M TWD (fiscal year 2025). The cash truly left after running and investing in the business, this is what pays dividends and buybacks.
How much net debt does Hey-Song Corp (1234) carry?
The net debt of Hey-Song Corp is 836M TWD (fiscal year 2025). Debt minus cash on hand. The note shows how many years of free cash flow could in theory pay it off.
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