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Fruitas Holdings Inc (FRUIT) fair value: what the stock is really worth

As of Nov 6, 2026: fair value (intrinsic value) of Fruitas Holdings Inc stock PHP 0.65, price PHP 0.67, that is 3.0% below the price, quality 55 out of 100. Rating: fairly valued. Calculated from audited financials with 16 of our 26 valuation models and 37 quality factors, updated daily.

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Consumer Non-Cyclicals PH · ISIN PHY2664A1035

FH Thin data Nov 3, 2026

Fruitas Holdings Inc

FRUIT · PSE
Fairly valued, in an uptrend

The stock costs about what our calculation considers fair.

Low debt
Fair value 0.6500 PHP · Fairly valued
Quality 55/100
Mixed Growth (revenue 5y +8.3 %/yr in PHP)
Thin margins · 3.2% net margin (FY2024)
Costs 63 times its yearly profit.
Trails peers (3/10)
Narrow moat 37/100 · thin data
Thin data
⚠ Thinly traded
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What runs behind every stock

69 individual criteria per stock, every one traceable See the method →

Price vs Fair Value

1.38 PHP 0.5903 PHP Fair Value 0.6500 PHP Jun 2021 Nov 2026

White line = price, green steps = our fair value per fiscal year. As of Nov 3, 2026.

How to read this chart

60‑month range 0.5903 PHP – 1.38 PHP · fair‑value band 0.4900 PHP – 0.8200 PHP · the 0.6700 PHP price screens above the 0.6500 PHP fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). 2 fiscal years are left out: there the valuation rested on only a fraction of the usual models. As of Nov 3, 2026.

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Stock analysis

Fruitas Holdings Inc (FRUIT) currently trades at 0.6700 PHP, while our model-based Fair Value estimate is 0.6500 PHP, so the stock looks roughly fairly valued today (gap 3.1%).

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Valuation

Bull case: the Growth Earnings group reads highest at a median of 0.8100 PHP per share, and 5 of the 16 models we run sit above the 0.6700 PHP price.

Bear case: the Dividend Discount group reads lowest at 0.0750 PHP, and 11 of the 16 models stay below the price. Data coverage for this calculation is low.

Scenario range: 0.4900 PHP (bear) to 0.8200 PHP (bull), the price of 0.6700 PHP sits inside it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.

Quality & growth

The Quality Score stands at 55/100 (solid quality), in the Consumer Non-Cyclicals sector.

Mixed Growth: Revenue is growing, but margins or cash flow do not fully confirm the trend.

Fruitas Holdings Inc reported revenue of 2.9B PHP in FY2024 versus 892M PHP in FY2020, a compound +34.3%/yr. Reported net income was 93.3M PHP in FY2024.

Key figures

Market cap 2.5B PHP (≈ $39.4M) Micro · P/E ratio 62.6 · P/S ratio 2.01 · EPS (TTM) 0.0187 PHP · Dividend yield 0.9% · Net margin 3.2% · Return on assets (EBIT) 2.8% (5-year average).

Competitive moat

Our AI-assisted moat analysis scores the competitive advantage at 37 out of 100 (low confidence).

What moves the price

The share trades about 4% below its 52-week high and 12% above its 52-week low, currently above its 200-day average.

For context, the median of 10 Consumer Non-Cyclicals peers we cover trades at −26% fair-value upside, at −3%, FRUIT screens cheaper than that median.

Fair Value models

Bear 0.4900 PHP Fair Value 0.6500 PHP Bull 0.8200 PHP
Price 0.6700 PHP · Downside -3.0%
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above starts from their evidence-weighted blend, not from a single model. In cyclical trough or peak years, after dilution or a stock split it is adjusted afterwards, so it can sit above or below the models. Based on fiscal year 2024 figures (about 12 months old). Earnings retained since then (0.0187 PHP per share) are deliberately not added. Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. If a model's bull case is above four times its base value, the table shows that limit with a > sign (like the overall Bull above): beyond it no assumption holds. Coverage ⓘCoverage = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Best data coverage
Residual Income 0.3100 PHP 0.3000 PHP 0.3200 PHP 76
ROIC Compounder 0.3500 PHP 0.3800 PHP 0.4100 PHP 72
EPV 0.3500 PHP 0.3800 PHP 0.4100 PHP 71
All 16 models by family
Earnings-Based
Graham-Dodd 0.1700 PHP 1.19 PHP 1.67 PHP 63
Lynch FV 0.4300 PHP 0.6200 PHP 0.8000 PHP 61
PEG = 1.0 0.4300 PHP 0.6200 PHP 0.8000 PHP 57
EPV 0.3500 PHP 0.3800 PHP 0.4100 PHP 71
Dividend Discount
Gordon GGM 0.0500 PHP 0.0800 PHP 0.1000 PHP 69
DDM Multi-Stage 0.0500 PHP 0.0700 PHP 0.0800 PHP 67
Multiples
P/E Multiple 0.4100 PHP 0.5500 PHP 0.6900 PHP 63
P/S Multiple 0.3200 PHP 0.4300 PHP 0.5300 PHP 58
P/B Multiple 1.07 PHP 1.43 PHP 1.79 PHP 55
EV/EBIT 0.6900 PHP 0.8800 PHP 1.08 PHP 66
EV/EBITDA 0.9900 PHP 1.29 PHP 1.59 PHP 67
EV/Revenue 0.4900 PHP 0.6600 PHP 0.8400 PHP 54
Asset-Based
NCAV (Graham) 0.1800 PHP 0.2400 PHP 0.3600 PHP 54
Economic Profit
Residual Income 0.3100 PHP 0.3000 PHP 0.3200 PHP 76
ROIC Compounder 0.3500 PHP 0.3800 PHP 0.4100 PHP 72
Growth Earnings
Growth-Adj P/E 0.5700 PHP 0.8100 PHP 1.05 PHP 67

Open the full fair value analysis →

Quality Score breakdown

Overall quality 55/100

It rates the business: profits, how they develop, real cash, balance sheet, investing and share count.

Profitability 55
How much profit the company makes from its sales and capital
Quality Growth 48
Are margins and returns getting better?
Cashflow 49
Do the profits arrive as real cash?
Financial strength 75
Debt, balance sheet and risk of trouble
Investment 28
Does it invest with discipline instead of growing at any price?
Low Volatility 77
How calm the share price moves, does not count
Price momentum 45
Price momentum of the last 3 to 12 months, does not count
Near the 52-week high 56
Distance to the 52-week high, does not count
New shares 82
Buys back shares or issues new ones?

Open the full quality analysis →

Revenue & earnings trend

Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card. 37/100
Revenue is growing, but margins or cash flow do not fully confirm the trend.
Revenue growth 1 year
+17.6%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+38.1%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+8.3%
Revenue growth 9 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+28.2%
What shareholders gained per year (last 5 years), in PHP ⓘWhat the business itself delivers per year: earnings growth per share plus the dividend yield. This is what you get IF the market keeps valuing the stock the same way: it contains no assumption about the market changing its mind. Computed per share, so buybacks count and a merger does not pass as growth. For a company that pays no dividend it is pure earnings growth per share. Period: earnings growth per share as CAGR over the last 5 reported fiscal years (annual statements), plus the current dividend yield. The start value is the median of the three years around the start, so a single crisis year (a pandemic or a write-down) does not distort the rate. Measured in PHP: this currency has depreciated against the euro and dollar over the long run, so part of the nominal rate is currency erosion that never reaches a EUR/USD investor.
−5.2%
Earnings growth per share plus dividend.
Earnings per share, growth per year−6.1%
Dividend (yield on the price)0.9%
Profit margin 2019 to 2024 ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.8% → 6%

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Peer GroupⓘHow this stock ranks against its sector: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median. (Industry “Food & Drug Retailing” was too small, so the broader sector is used.)Consumer Discretionary · 3518 stocks

Beats the sector median on 3/9 measures
Overall it trails its sector peers.
Valuation
Quality Score 55 · Above median
Fair Value upside −3.0% · Below median
Profitability
Return on assets 3.6% · Above median
Net margin (12 months) 3.2% · Below median
Operating margin (12 months) 0.0% · Bottom 25%
Growth and dividend
Revenue growth (quarter YoY) 0.0% · Below median
Dividend yield (12 months) 0.9% · Bottom 25%
Balance sheet
Debt / equity 0.01× · Lowest 25%

Valuation Multiplesvs Consumer Discretionary median · lower = cheaper

P/E (12 months) 62.6× · Priciest 25%

Strength profile in five axes (Snowflake)

VALUEFUTUREPASTHEALTHDIVIDEND
This stock
VALUEFUTUREPASTHEALTHDIVIDEND
Sector peers
VALUE (fair-value potential)29 · sector 40
FUTURE (revenue growth)0 · sector 24
PAST (return on equity)0 · sector 25
HEALTH (low debt)100 · sector 95
DIVIDEND (yield)19 · sector 48

Context: sector, industry, market

Values & ESG

Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.

None of the checked exposures detected

Similar stocks

10 more Food & Drug Retailing stocks, each showing price versus our Fair Value estimate.

Stock Price Fair Value vs Fair Value Compare
KEEPR KEEPR 1.83 PHP 4.24 PHP +132% vs FRUIT
PGOLD PGOLD 39.10 PHP 62.10 PHP +59% vs FRUIT
CNPF CNPF 28.50 PHP 30.23 PHP +6% vs FRUIT
JGS JGS 17.30 PHP 18.03 PHP +4% vs FRUIT
FB FB 47.50 PHP 34.97 PHP −26% vs FRUIT
URC URC 61.65 PHP 41.28 PHP −33% vs FRUIT
Cosco (India) Limited 530545 ₹185.10 ₹58.22 −69% vs FRUIT
MONDE MONDE 6.40 PHP 1.25 PHP −80% vs FRUIT
Gimat Magazacilik Sanayi Ve Ticaret A.S. GMTAS 47.42 TRY 7.88 TRY −83% vs FRUIT
Curexo Inc 060280 6,570 KRW 846.16 KRW −87% vs FRUIT

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Fruitas Holdings Inc: fair value per Fair Value Calculator

Cite: Fair Value Calculator (2026). "Fruitas Holdings Inc Fair Value". https://www.fairvalue-calculator.com/stock/FRUIT

Frequently asked questions

Is Fruitas Holdings Inc (FRUIT) overvalued or undervalued?
As of Nov 3, 2026, our model estimates a fair value of 0.6500 PHP versus a price of 0.6700 PHP, about 3% lower (fairly valued).
What is the fair value of FRUIT?
Our model-based fair value for Fruitas Holdings Inc is 0.6500 PHP (as of Nov 3, 2026), built from audited fundamentals. The current price: 0.6700 PHP.
What is the quality score of FRUIT?
Fruitas Holdings Inc has a Quality Score of 55/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Fruitas Holdings Inc (FRUIT)?
Our model-based price target is the fair value of 0.6500 PHP (as of Nov 3, 2026) from 16 valuation models. Cautious scenario 0.4900 PHP, optimistic scenario 0.8200 PHP. It is a calculation from audited fundamentals, not an analyst target.
What is the Fruitas Holdings Inc stock forecast for 2026?
Our models put fair value at 0.6500 PHP, about 3% lower versus a price of 0.6700 PHP (fairly valued). Cautious scenario 0.4900 PHP, optimistic scenario 0.8200 PHP. The calculation is refreshed regularly with new filings.
Does Fruitas Holdings Inc pay a dividend?
Fruitas Holdings Inc currently shows a dividend yield of 0.94% relative to its recent price (as of Nov 3, 2026).
How much is the dividend of Fruitas Holdings Inc (FRUIT)?
Fruitas Holdings Inc has a dividend yield of 0.9%.
What is the intrinsic value of Fruitas Holdings Inc (FRUIT)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Fruitas Holdings Inc it is 0.6500 PHP per share (as of Nov 3, 2026), against a price of 0.6700 PHP. It is the blended result of 16 valuation models in 6 families (Earnings-Based, Dividend Discount, Multiples, Asset-Based, Economic Profit, Growth Earnings).
Is Fruitas Holdings Inc stock overvalued or undervalued in 2026?
As of Nov 3, 2026, FRUIT trades above its calculated fair value: price 0.6700 PHP, fair value 0.6500 PHP, a gap of about −3% (fairly valued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of FRUIT?
No. The price is what the market pays today (0.6700 PHP); the fair value is what the company's own numbers justify (0.6500 PHP). For Fruitas Holdings Inc the two are 0.0200 PHP per share apart. That gap is exactly why we show both numbers side by side.
How much is Fruitas Holdings Inc worth?
The market values Fruitas Holdings Inc at about 2.5B PHP (market capitalisation, as of Nov 3, 2026). Per share that is 0.6700 PHP; our models calculate a fair value of 0.6500 PHP per share.
What do the bullish and bearish scenarios say about FRUIT?
Our models span a range for Fruitas Holdings Inc: cautious scenario 0.4900 PHP, base 0.6500 PHP, optimistic 0.8200 PHP per share (as of Nov 3, 2026, price 0.6700 PHP). The range comes from different growth and margin assumptions, not from analyst opinions.
What is the P/E ratio of FRUIT?
Fruitas Holdings Inc trades at a price-to-earnings ratio of 62.6 (as of Nov 3, 2026). A P/E on its own says little: it compares the price with ONE year of profit, while our fair value of 0.6500 PHP is built from several models across several years.
How solid is the balance sheet of Fruitas Holdings Inc (FRUIT)?
Balance-sheet figures for Fruitas Holdings Inc (as of Nov 3, 2026): debt of 0.01 per unit of equity. They feed the Quality Score of 55/100, which measures business quality independently of the share price.
How far is FRUIT from its 52-week high?
Fruitas Holdings Inc trades at 0.6700 PHP, about 4% below its 52-week high of 0.7000 PHP and 12% above the low of 0.6000 PHP (as of Nov 6, 2026). Distance from the high says nothing about value: that is what the fair value of 0.6500 PHP is for.
Which stocks are comparable to Fruitas Holdings Inc?
From the same area (Consumer Non-Cyclicals) we also value PGOLD, Gimat Magazacilik Sanayi Ve Ticaret A.S., KEEPR, Curexo Inc, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Fruitas Holdings Inc stock attractive at the current price?
The data as of Nov 3, 2026: price 0.6700 PHP, calculated fair value 0.6500 PHP (−3%), Quality Score 55/100, from 16 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of FRUIT calculated?
We run Fruitas Holdings Inc through 16 models from 6 families: Earnings-Based, Dividend Discount, Multiples, Asset-Based, Economic Profit, Growth Earnings. Every model gets the same audited fundamentals; the fair value of 0.6500 PHP builds on their evidence-weighted average, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 13.3% above its aggregate fair value. Fruitas Holdings Inc itself currently trades above fair value. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Fruitas Holdings Inc (FRUIT)?
The closing price on Nov 6, 2026 was 0.6700 PHP. Our model-based fair value is 0.6500 PHP, about 3% lower (fairly valued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Fruitas Holdings Inc right now?
The price sits close to our fair value, market and models broadly agree here, little valuation tension. Evidence is limited here (fewer models, shorter history), so the fair value is a rougher estimate than usual.

Key figures of Fruitas Holdings Inc

How large is the market capitalisation of Fruitas Holdings Inc (FRUIT)?
The market capitalisation of Fruitas Holdings Inc is 2.5B PHP (≈ $39.4M). The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of Fruitas Holdings Inc (FRUIT)?
The price-to-sales ratio of Fruitas Holdings Inc is 2.01 (P/E × margin). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of Fruitas Holdings Inc (FRUIT)?
Earnings per share at Fruitas Holdings Inc are 0.0187 PHP (price ÷ EPS = P/E 62.6). Earnings per share over the last twelve months: total profit spread across every single share.
What is the dividend yield of Fruitas Holdings Inc (FRUIT)?
The dividend yield of Fruitas Holdings Inc is 0.9% (payout 33.6%). Yearly dividend relative to the share price. 3% pays 3 per 100 invested. Below: how much of profit is used for it.
What is the net margin of Fruitas Holdings Inc (FRUIT)?
The net margin of Fruitas Holdings Inc is 3.2% (fiscal year 2024). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the EBIT return on assets of Fruitas Holdings Inc (FRUIT)?
On an EBIT basis the return on assets of Fruitas Holdings Inc is 2.8% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
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