Regis Corporation (RGS) fair value: what the stock is really worth
As of Nov 6, 2026: fair value (intrinsic value) of Regis Corporation stock $46.86, price $24.07, upside +94.7%, quality 42 out of 100. Rating: strongly undervalued. Calculated from audited financials with 22 of our 26 valuation models and 37 quality factors, updated daily.
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Regis Corporation
RGS · USThe stock costs 49% less than our calculation considers fair.
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Price vs Fair Value
White line = price, green steps = our fair value per fiscal year. As of Nov 8, 2026.
How to read this chart
60‑month range $4.15 – $157.00 · fair‑value band $35.14 – $59.25 · the $24.07 price screens below the $46.86 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). 2 fiscal years are left out: there the valuation rested on only a fraction of the usual models. As of Nov 8, 2026.
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Company profile
Regis Corporation owns and franchises hair care salons primarily in North America. The company operates in two segments, Franchise Salons and Company-Owned Salons.
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Its salons provide haircutting; styling, including shampooing and conditioning; and hair coloring, as well as sell various hair care and other beauty products.
The company operates its salons primarily under the Supercuts, SmartStyle, Cost Cutters, First Choice Haircutters, Roosters, Hair Masters, Magicuts, Holiday Hair, and Regis concepts names. Regis Corporation was founded in 1922 and is headquartered in Minneapolis, Minnesota.
Stock analysis
Regis Corporation (RGS) currently trades at $24.07, while our model-based Fair Value estimate is $46.86, implying the stock looks roughly 49% undervalued today.
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Valuation
Bull case: the Growth DCF group reads highest at a median of $62.75 per share, and 18 of the 21 models we run sit above the $24.07 price.
Bear case: the Earnings-Based group reads lowest at $24.87, and 3 of the 21 models stay below the price. Data coverage for this calculation is medium.
Scenario range: $35.14 (bear) to $59.25 (bull), the price of $24.07 sits below it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 42/100 (below-average quality), in the Consumer Cyclical sector.
Weak Growth: Revenue growth is inconsistent: the periods point in different directions, so there is no trend to rely on.
Regis Corporation Common Stock reported revenue of $224M in FY2026 versus $276M in FY2022, a compound −5.0%/yr. Reported net income was $6.9M in FY2026.
Key figures
Market cap $69.3M Micro · P/E ratio 11.4 · P/S ratio 0.32 · EPS (TTM) $2.11 · Net margin 2.8% · Return on equity 3.2% · Return on assets (EBIT) 1.8% (5-year average) · Operating margin 9.8%.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 26 out of 100 (low confidence).
What moves the price
The share trades about 24% below its 52-week high and 24% above its 52-week low, currently below its 200-day average.
For context, the median of 10 Consumer Cyclical peers we cover trades at 10% fair-value upside, at 95%, RGS screens cheaper than that median.
Fair Value models
All 22 models by family
Quality Score breakdown
It rates the business: profits, how they develop, real cash, balance sheet, investing and share count.
Insider trades
In the last 6 months, no officer or director bought or sold shares on the open market.
- SaleMichael J MerrimanDirector500 shares at $28.00$14,000Dec 17, 2025
Plus 14 other filings such as grants, option exercises or tax withholding. They are not market purchases or sales.
Sales are often planned (taxes, diversification, 10b5-1 plans). Purchases with their own money are seen as the stronger sign. For information only: not part of the quality score or Fair Value.
Source: SEC Form 4, as of Nov 6, 2026. All filings at the SEC ↗
Revenue & earnings trend
Growth Forecast
Watch RGS, get fair value alerts →
Recent news
- The Zacks Analyst Blog Highlights Lam Research, Lockheed Martin, Equinor and Regis
- Regis (RGS) Reports $24.4M of Operating Income as Franchise Revenue Falls 12%. Can Company-Owned Salons Offset a Shrinking Franchise Base?
- Regis Corporation Q4 2026 Earnings Call Summary
- Regis Q4 Earnings Call Highlights
Compare Regis Corporation Common Stock with another stock
Price, fair value, quality and upside side by side.
Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Personal Services · 38 stocks
Valuation Multiplesvs Personal Services median · lower = cheaper
Strength profile in five axes (Snowflake)
Context: sector, industry, market
- Is the Consumer Discretionary sector expensive or cheap?
- P/E, EV/EBITDA and margins by industry (reference tables)
- P/S ratio by industry
- EBIT margin by industry
- Piotroski F-Score screener with fair value
- Undervalued stocks: US Stocks
- Valuation of the USA market
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
Similar stocks
10 more Personal Services stocks, each showing price versus our Fair Value estimate.
| Stock | Price | Fair Value | vs Fair Value | Compare |
|---|---|---|---|---|
| H&R Block, Inc HRB | $52.69 | $92.29 | +75% | vs RGS |
| Musti Group MUSTI | €14.95 | €24.86 | +66% | vs RGS |
| CEWE Stiftung & Co CWC | €114.00 | €156.87 | +38% | vs RGS |
| Bright Horizons Family Solutions Inc BFAM | $53.52 | $69.81 | +30% | vs RGS |
| Propel Funeral Partners Limited PFP | A$2.63 | A$2.88 | +10% | vs RGS |
| Carriage Services, Inc CSV | $26.80 | $26.74 | +0% | vs RGS |
| Frontdoor, Inc FTDR | $97.09 | $77.02 | −21% | vs RGS |
| Service Corporation SCI | $73.74 | $53.61 | −27% | vs RGS |
| Rollins, Inc ROL | $37.95 | $21.13 | −44% | vs RGS |
| Lungyen Life Service Corporation 5530 | 44.50 TWD | 15.88 TWD | −64% | vs RGS |
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Key figures of Regis Corporation
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