Rush Enterprises A Inc (RUSHA) fair value: what the stock is really worth
As of Nov 6, 2026: fair value (intrinsic value) of Rush Enterprises A Inc stock $49.69, price $44.20, upside +12.4%, quality 62 out of 100. Rating: undervalued. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.
69 individual criteria per stock, every one traceableSee the method →
Price vs Fair Value
White line = price, green steps = our fair value per fiscal year. As of Nov 8, 2026.
How to read this chart
60‑month range $17.14 – $55.02 · fair‑value band $37.26 – $62.11 · the $44.20 price screens below the $49.69 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). As of Nov 8, 2026.
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Rush Enterprises, Inc., through its subsidiaries, operates as an integrated retailer of commercial vehicles and related services in the United States and Canada. The company operates a network of commercial vehicle dealerships under the Rush Truck Centers name.
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Its Rush Truck Centers primarily sell commercial vehicles manufactured by Peterbilt, International, Hino, Ford, Isuzu, IC Bus, Blue Bird, Blue Arc and Battle Motors.
The company also engages in the retail sale of new and used commercial vehicles, and aftermarket parts, as well as provision of service and repair, financing, and leasing and rental services; and offers property and casualty insurance, including collision and liability insurance on commercial vehicles, cargo insurance, and credit life insurance products.
In addition, it provides equipment installation and repair, parts installation, and paint and body repair services; new vehicle pre-delivery inspection, truck modification, and natural gas fuel system installation services, body, chassis upfitting, and component installation services; parts and collision repair; CNG fuel systems; and vehicle telematics products, as well as sells new and used trailers, and tires for commercial vehicles.
The company serves regional and national fleets, local and state governments, corporations, and owner-operators. Rush Enterprises, Inc. was incorporated in 1965 and is headquartered in New Braunfels, Texas.
Stock analysis
Rush Enterprises A Inc (RUSHA) currently trades at $44.20, while our model-based Fair Value estimate is $49.69, implying the stock looks roughly 11% undervalued today.
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Valuation
Bull case: the Growth DCF group reads highest at a median of $101.52 per share, and 17 of the 26 models we run sit above the $44.20 price.
Bear case: the Dividend Discount group reads lowest at $10.34, and 9 of the 26 models stay below the price. Data coverage for this calculation is high.
Scenario range: $37.26 (bear) to $62.11 (bull), the price of $44.20 sits inside it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 62/100 (solid quality), in the Consumer Cyclical sector.
Mixed Growth: Revenue is growing, but margins or cash flow do not fully confirm the trend.
Rush Enterprises A Inc reported revenue of $7.4B in FY2025 versus $5.1B in FY2021, a compound +9.7%/yr. Reported net income was $264M in FY2025, compounding +2.2%/yr from FY2021.
Key figures
Market cap $5.1B Mid · P/E ratio 18.9 · P/S ratio 0.70 · EPS (TTM) $2.30 · Dividend yield 1.2% · Net margin 3.7% · Return on equity 12.0% · Return on assets (EBIT) 10.8% (5-year average).
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 49 out of 100 (medium confidence).
What moves the price
The share trades about 20% below its 52-week high and 43% above its 52-week low, currently below its 200-day average.
For context, the median of 10 Consumer Cyclical peers we cover trades at 4% fair-value upside, at 12%, RUSHA screens cheaper than that median.
Fair Value models
Bear$37.26Fair Value $49.69Bull$62.11
Price $44.20 · Upside +12.4%
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above starts from their evidence-weighted blend, not from a single model. In cyclical trough or peak years, after dilution or a stock split it is adjusted afterwards, so it can sit above or below the models. Based on fiscal year 2025 figures (about 10 months old). Earnings retained since then ($1.53 per share) are deliberately not added.Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. If a model's bull case is above four times its base value, the table shows that limit with a > sign (like the overall Bull above): beyond it no assumption holds.Coverage ⓘCoverage = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
In the last 6 months, 4 officers or directors sold shares worth $9.1M and none bought.
SaleMichael McRobertsDirector3× since Feb 19, 2026: 22,500 shares, avg. $74.39$1.7MAug 3, 2026
SaleMichael L GoldstoneSVP, GC and Corp. Sec.2× since Feb 19, 2026: 9,000 shares, avg. $76.51$688,620Aug 3, 2026
SaleWilliam M Rusty RushCEO, President and COB, Director, 10% owner78,750 shares at $81.02$6.4MAug 3, 2026
SaleSteven L KellerCFO & Treasurer22,500 shares at $80.76$1.8MJul 31, 2026
SaleRaymond Joseph ChessDirector10,000 shares at $65.05$650,500Mar 10, 2026
SaleJody PollardSenior Vice President11,250 shares at $71.92$809,100Feb 19, 2026
Plus 12 other filings such as grants, option exercises or tax withholding. They are not market purchases or sales.
Sales are often planned (taxes, diversification, 10b5-1 plans). Purchases with their own money are seen as the stronger sign. For information only: not part of the quality score or Fair Value.
Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card.68/100
Revenue is growing, but margins or cash flow do not fully confirm the trend.
Revenue growth 1 year
−4.7%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+1.5%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+9.4%
Start year 2020 (pandemic). Over 10 years: +4.1% a year
Revenue growth 31 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+12.3%
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What shareholders gained per year (last 5 years) ⓘWhat the business itself delivers per year: earnings growth per share plus the dividend yield. This is what you get IF the market keeps valuing the stock the same way: it contains no assumption about the market changing its mind. Computed per share, so buybacks count and a merger does not pass as growth. For a company that pays no dividend it is pure earnings growth per share. Period: earnings growth per share as CAGR over the last 5 reported fiscal years (annual statements), plus the current dividend yield. The start value is the median of the three years around the start, so a single crisis year (a pandemic or a write-down) does not distort the rate.
+6.5%
Earnings growth per share plus dividend.
Earnings per share, growth per year+5.3%
Dividend (yield on the price)1.2%
Pace: 5 vs 10 years ⓘTwo data points, not a trend model: earnings growth per share over the last 5 fiscal years against the last 10. Labelled "steady" when both rates are within 3 percentage points of each other, otherwise picking up or flattening. Shown only when ten years of history exist.5.3% vs 11.8%, slowing
Profit margin 2020 to 2025 ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.3% → 5%
Pace: the 5-year rate starts in 2020 (pandemic)
Growth Forecast
Little optimism in the price
The price assumes less growth than the company has delivered so far and less than analysts expect.
What the price assumes ⓘThis turns our valuation around: instead of asking what the share is worth, it asks what growth the current price requires. It uses the cash the company keeps after all spending (free cash flow), the same discount rate as our models, five years of growth, then slowing evenly to 2 % a year by year ten. Compared with the analysts' sales forecasts extended to the same five years (at least three analysts, for context only, it does not enter the Fair Value): within 3 percentage points counts as "in line" (amber), below that little optimism (green), above that a lot of optimism (red).
−7.6%
The company could shrink this much every year for the next five years and today's price would still be justified.
What forecasts expect ⓘAnalysts publish sales forecasts for the next two fiscal years. For the years after that, growth slows evenly to 2 % a year by year ten (2 % is the long-run rate our models use). Projected years are marked as such.
+7.8%
Yearly sales growth analysts expect, extended to five years.
After inflation (USA: IMF forecast 2.4% a year to 2030, 3.1% from 2016 to 2025) that is about −9.8% a year for the price and +5.3% for the forecasts.
News mood ⓘNews mood, the average tone of recent news (95 articles), rated against how stocks are usually covered. 🚀 Hype = unusually upbeat · 🙂 Positive = above average · 😐 Neutral = typical · 🙁 Negative = below average · 😨 Very negative = unusually downbeat. It reflects the tone of coverage, not our valuation.Hype
Recent news coverage is unusually upbeat, far more positive than stocks are typically covered.
AI conclusion: Large scale in commercial vehicle dealerships supports stable aftermarket profits, yet limited differentiation and low switching costs constrain the moat.
Main risk: Exposure to freight market cycles via the refrigerated transport joint venture and fleet utilization could reduce aftermarket demand and gross profits.
Rush Enterprises operates the largest network of commercial vehicle dealerships in North America. Its aftermarket parts and service business accounts for the majority of gross profits through recurring work that depends on fleet utilization. A new joint venture expands into refrigerated transport and adds another layer tied to freight markets. Will the stable aftermarket stream offset volatility in new truck sales over time?
Price, fair value, quality and upside side by side.
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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Auto & Truck Dealerships · 85 stocks
Beats the industry median on 7/15 measures
A mixed picture versus its industry peers.
Valuation
Quality Score62 · Top 25%
Fair Value upside+12.4% · Above median
Profitability
Return on equity (12 months)12.0% · Above median
Return on assets6.0% · Top 25%
Net margin (12 months)3.7% · Top 25%
Operating margin (12 months)0.0% · Bottom 25%
Growth and dividend
Revenue growth (quarter YoY)12.4% · Above median
Dividend yield (12 months)1.2% · Bottom 25%
Balance sheet
Debt / equity0.13× · Below median
Valuation Multiplesvs Auto & Truck Dealerships median · lower = cheaper
P/E (12 months)18.9× · Pricier than median
P/B2.30× · Pricier than median
P/S (12 months)0.70× · Pricier than median
Price / free cash flow (fiscal year)8.9× · Pricier than median
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Cite: Fair Value Calculator (2026). "Rush Enterprises A Inc Fair Value". https://www.fairvalue-calculator.com/stock/RUSHA
Frequently asked questions
Is Rush Enterprises A Inc (RUSHA) overvalued or undervalued?
As of Nov 8, 2026, our model estimates a fair value of $49.69 versus a price of $44.20, about +12% upside (undervalued).
What is the fair value of RUSHA?
Our model-based fair value for Rush Enterprises A Inc is $49.69 (as of Nov 8, 2026), built from audited fundamentals. The current price: $44.20.
What is the quality score of RUSHA?
Rush Enterprises A Inc has a Quality Score of 62/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Rush Enterprises A Inc (RUSHA)?
Our model-based price target is the fair value of $49.69 (as of Nov 8, 2026) from 26 valuation models. Cautious scenario $37.26, optimistic scenario $62.11. It is a calculation from audited fundamentals, not an analyst target.
What is the Rush Enterprises A Inc stock forecast for 2026?
Our models put fair value at $49.69, about +12% upside versus a price of $44.20 (undervalued). Cautious scenario $37.26, optimistic scenario $62.11. The calculation is refreshed regularly with new filings.
What is the revenue of Rush Enterprises A Inc (RUSHA)?
Rush Enterprises A Inc reported trailing-twelve-month revenue of about $7.2B (latest available figure, as of Nov 8, 2026).
Does Rush Enterprises A Inc pay a dividend?
Rush Enterprises A Inc currently shows a dividend yield of 1.16% relative to its recent price (as of Nov 8, 2026).
How much is the dividend of Rush Enterprises A Inc (RUSHA) and when is the ex-dividend date?
Rush Enterprises A Inc pays a dividend of $0.513 per share a year, a dividend yield of 1.2%. The next ex-dividend date is Nov 10, 2026. A dividend has been paid every year since at least 2018. The payout ratio is 22.3% of earnings. Free cash flow covers the dividend 12.20 times. Our assessment: Well covered. A low payout and the dividend is fully funded by free cash flow, a comfortable, sustainable dividend.
What growth is priced into Rush Enterprises A Inc (RUSHA)?
For today's price to be fair in a discounted-cash-flow model, Rush Enterprises A Inc would have to grow free cash flow by -7.6 % per year for five years (discount rate 9.5 %, then slowing evenly to 2 % perpetual growth by year ten). Over the last 5 years revenue grew +9.4 % per year. As of Nov 8, 2026.
What discount rate (WACC) does the fair value of RUSHA use?
Our models discount Rush Enterprises A Inc at 9.5 %: a base by market capitalisation (mid), damped by beta 0.92, country premium for USA. The same rate applies in all 26 models.
What is a reverse DCF?
A reverse DCF turns the usual calculation around. Instead of deriving a value from assumptions, it takes today's price as given and asks: what free-cash-flow growth would a company have to deliver for exactly this price to be fair? The result is not a forecast but the expectation already priced in. For Rush Enterprises A Inc that is -7.6 % per year for five years, then slowing evenly to 2 % by year ten, using the same discount rate (9.5 %) and the same formula as our fair value.
How much growth has Rush Enterprises A Inc (RUSHA) delivered so far?
Over the past 5 years revenue at Rush Enterprises A Inc grew +9.4 % a year. The price currently implies free-cash-flow growth of -7.6 % per year. Comparing the two shows how much confidence is in the price: if it demands more than has been delivered, the business has to accelerate for the maths to work.
How fast is the sector of Rush Enterprises A Inc (RUSHA) growing?
The median revenue growth in the sector is +7.8 % a year. That is the yardstick for the growth priced into Rush Enterprises A Inc (-7.6 % per year): it shows whether the expectation is within the usual range or beyond it.
What is the free cash flow yield of Rush Enterprises A Inc (RUSHA)?
The free-cash-flow yield on the price is 16.17 %: that much free cash flow Rush Enterprises A Inc produces per unit of market value. When it exceeds the discount rate of our models (9.5 %), the business already earns more than its cost of capital demands, and the price needs little additional growth.
What is the intrinsic value of Rush Enterprises A Inc (RUSHA)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Rush Enterprises A Inc it is $49.69 per share (as of Nov 8, 2026), against a price of $44.20. It is the blended result of 26 valuation models in 8 families (DCF Models, Earnings-Based, Dividend Discount, Multiples, Asset-Based, Growth DCF, Economic Profit, Growth Earnings).
Is Rush Enterprises A Inc stock overvalued or undervalued in 2026?
As of Nov 8, 2026, RUSHA trades below its calculated fair value: price $44.20, fair value $49.69, a gap of about +12% (undervalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of RUSHA?
No. The price is what the market pays today ($44.20); the fair value is what the company's own numbers justify ($49.69). For Rush Enterprises A Inc the two are $5.49 per share apart. That gap is exactly why we show both numbers side by side.
How much is Rush Enterprises A Inc worth?
The market values Rush Enterprises A Inc at about $5.1B (market capitalisation, as of Nov 8, 2026). Per share that is $44.20; our models calculate a fair value of $49.69 per share.
What do the bullish and bearish scenarios say about RUSHA?
Our models span a range for Rush Enterprises A Inc: cautious scenario $37.26, base $49.69, optimistic $62.11 per share (as of Nov 8, 2026, price $44.20). The range comes from different growth and margin assumptions, not from analyst opinions.
What is the P/E ratio of RUSHA?
Rush Enterprises A Inc trades at a price-to-earnings ratio of 18.9 (as of Nov 8, 2026). A P/E on its own says little: it compares the price with ONE year of profit, while our fair value of $49.69 is built from several models across several years. Other multiples: PEG 3.2, P/B 2.3, P/S 0.7, EV/EBITDA 8.2.
What is the PEG ratio of RUSHA?
The PEG ratio of Rush Enterprises A Inc is 3.16 (P/E divided by earnings growth, as of Nov 8, 2026). That is above 1, so the growth is already paid for in the price.
How solid is the balance sheet of Rush Enterprises A Inc (RUSHA)?
Balance-sheet figures for Rush Enterprises A Inc (as of Nov 8, 2026): return on equity 12.0%, debt of 0.13 per unit of equity. They feed the Quality Score of 62/100, which measures business quality independently of the share price.
How far is RUSHA from its 52-week high?
Rush Enterprises A Inc trades at $44.20, about 20% below its 52-week high of $55.02 and 43% above the low of $30.89 (as of Nov 6, 2026). Distance from the high says nothing about value: that is what the fair value of $49.69 is for.
Which stocks are comparable to Rush Enterprises A Inc?
From the same area (Consumer Cyclical) we also value Carvana Co, Penske Automotive Group, Hotai Motor Co, CarMax, Inc, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Rush Enterprises A Inc stock attractive at the current price?
The data as of Nov 8, 2026: price $44.20, calculated fair value $49.69 (+12%), Quality Score 62/100, from 26 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of RUSHA calculated?
We run Rush Enterprises A Inc through 26 models from 8 families: DCF Models, Earnings-Based, Dividend Discount, Multiples, Asset-Based, Growth DCF, Economic Profit, Growth Earnings. Every model gets the same audited fundamentals; the fair value of $49.69 builds on their evidence-weighted average, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 13.3% above its aggregate fair value. Rush Enterprises A Inc currently trades 11% below its own fair value, and the market average says nothing about that. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Rush Enterprises A Inc (RUSHA)?
The closing price on Nov 6, 2026 was $44.20. Our model-based fair value is $49.69, about +12% upside (undervalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Rush Enterprises A Inc right now?
The price sits in the lower half of our model range, the side with the larger margin of safety. The data supports the verdict: every model runs on fully documented inputs.
Where does the earnings growth of Rush Enterprises A Inc (RUSHA) come from?
Earnings per share at Rush Enterprises A Inc grew +15.5 % a year from 2014 to 2025. Broken into its drivers: revenue per share +2.4 %, EBIT margin +10.2 %, tax rate +2.5 %, residual (interest, one-offs) −0.2 %. The four rates multiply to the earnings growth rate, they do not add up. Start and end are three-year averages so a single exceptional year does not distort the result.
Key figures of Rush Enterprises A Inc
How large is the market capitalisation of Rush Enterprises A Inc (RUSHA)?
The market capitalisation of Rush Enterprises A Inc is $5.1B. The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of Rush Enterprises A Inc (RUSHA)?
The price-to-sales ratio of Rush Enterprises A Inc is 0.70 (last twelve months). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of Rush Enterprises A Inc (RUSHA)?
Earnings per share at Rush Enterprises A Inc are $2.30 (price ÷ EPS = P/E 18.9). Earnings per share over the last twelve months: total profit spread across every single share.
What is the dividend yield of Rush Enterprises A Inc (RUSHA)?
The dividend yield of Rush Enterprises A Inc is 1.2% (payout 22.3%). Yearly dividend relative to the share price. 3% pays 3 per 100 invested. Below: how much of profit is used for it.
What is the net margin of Rush Enterprises A Inc (RUSHA)?
The net margin of Rush Enterprises A Inc is 3.7% (last twelve months). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of Rush Enterprises A Inc (RUSHA)?
The return on equity (ROE) of Rush Enterprises A Inc is 12.0% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of Rush Enterprises A Inc (RUSHA)?
On an EBIT basis the return on assets of Rush Enterprises A Inc is 10.8% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
How fast is revenue growing at Rush Enterprises A Inc (RUSHA)?
Revenue at Rush Enterprises A Inc is growing +12.4% versus a year earlier (3y avg +1.5%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at Rush Enterprises A Inc (RUSHA)?
Earnings per share at Rush Enterprises A Inc are growing +17.5% versus a year earlier. How much earnings per share grew versus a year earlier.
How much net debt does Rush Enterprises A Inc (RUSHA) carry?
The net debt of Rush Enterprises A Inc is $1.3B (fiscal year 2025, ≈ 2.3 yrs of FCF). Debt minus cash on hand. The note shows how many years of free cash flow could in theory pay it off.
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Broad data
Nov 8, 2026