Wing On Company (0289) Fair Value & Analysis
Consumer Cyclical · HK · Market cap HK$3.7B
Fair value as of: Aug 2, 2026
From 15 valuation models · updated 9 days ago
Fair value updated Aug 2, 2026, revised from HK$15.80 to HK$15.42 (−2.4%) since Jul 1, 2026. Share price +0.4% over the past month.
A solid business, screening 17% undervalued on our models.
What matters now
- Our model range runs from HK$13.48 (bear) to HK$17.44 (bull), base HK$15.42. The closer the price sits to the lower half, the larger the margin of safety.
- Quality 65/100 (solid quality) with high evidence: the data supports the verdict.
Price vs Fair Value (5 years)
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Aug 2, 2026.
How to read this chart
60‑month range HK$9.42 – HK$14.80 · fair‑value band HK$13.48 – HK$17.44 · the HK$13.22 price screens below the HK$15.42 fair value. Dashed = 300-day average. As of Aug 2, 2026.
Analysis
Wing On Company (0289) currently trades at HK$13.22, while our model-based Fair Value estimate is HK$15.42, implying the stock looks roughly 16.6% undervalued today. The Quality Score stands at 65/100 (solid quality), in the Consumer Cyclical sector. Bull case: trading below our estimate, it may offer upside if the fundamentals hold. Bear case: a low price can be a value trap when quality is weak or the data is thin (evidence: high), always confirm before acting.
Over the trailing twelve months, Wing On Company generated revenue of HK$856M at a net margin of -38.6%. Revenue declined 6.3% year over year. It earns a return on equity of -2.0%. The balance sheet holds a net cash position of HK$2.2B. Fundamentals as of Aug 2, 2026
Our scenario range runs from HK$13.48 (bear case) to HK$17.44 (bull case); at HK$13.22, the current price sits below that range. Bear and bull are the same models run on conservative and optimistic assumptions (margins, growth, valuation multiples), so a plausible valuation range, not a price target. The share trades about 11% below its 52-week high and 18% above its 52-week low, currently below its 200-day average. For context, the median of 10 Consumer Cyclical peers we cover trades at 50% fair-value upside, at 17%, 0289 screens richer than that median.
Fair Value models
Each model estimates fair value its own way; the Fair Value above is the evidence-weighted blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small.
All 15 models by family
Widest divergence: Asset-Based (HK$38.25) versus Dividend Discount (HK$9.22). Highest evidence: Growth DCF (80).
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Key figures & financial health
More key figures
Figures from reported company fundamentals · as of Aug 2, 2026. TTM = trailing twelve months.
Quality Score breakdown
Of which business quality 66 · Market factors (momentum, volatility) 60
Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.
About the company
Wing On Company International Limited operates department stores in Hong Kong, Australia, and the United States. The company operates through Department Stores and Property Investment segments.
Full company description
Wing On Company International Limited operates department stores in Hong Kong, Australia, and the United States. The company operates through Department Stores and Property Investment segments. Its department stores offer electrical appliances, kitchen and dining, bedding and bath, home sundries, grocery, personal care, travel and accessories, children and babies, toys, men's wear, women's' wear, active, shoes and handbags, umbrellas, and cosmetics products. The company also leases commercial premises. In addition, it offers securities trading, property management, and computer services. Further, the company owns trademarks; and acts as a trustee for investment trusts. It also sells its products online. The company was founded in 1907 and is based in Central, Hong Kong. Wing On Company International Limited operates as a subsidiary of Wing On International Holdings Limited.
Company description, as reported by the company or data provider.
Revenue & earnings trend
FY2021 – FY2025 · reported fiscal years
Wing On Company reported revenue of HK$852M in FY2025 versus HK$1.1B in FY2021, a compound −6.8%/yr. Reported net income was −HK$330M in FY2025.
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Peer Group
Department Stores · 127 stocks
How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.
Valuation Multiples vs Department Stores median · lower = cheaper
Snowflake
Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
ESG scores are not available for this stock yet. Values and ESG data are contextual and can differ between providers.
Similar stocks
10 more Department Stores stocks, each showing price versus our Fair Value estimate (as of Aug 2, 2026).
| Stock | Price | Fair Value | vs Fair Value |
|---|---|---|---|
| Falabella S.A FALABELLA | 5,875 CLP | 8,880 CLP | +51% |
| El Puerto de Liverpool, S.A. LIVEPOLC1 | 99.62 MXN | 263.70 MXN | +165% |
| 99 Speed Mart Retail Holdings 5326 | 3.70 MYR | 1.45 MYR | -61% |
| Cencosud S.A CENCOSUD | 2,040 CLP | 2,516 CLP | +23% |
| Vishal Mega Mart Limited VMM | ₹113.94 | ₹37.39 | -67% |
| SHINSEGAE Inc 004170 | 610,000 KRW | 200,259 KRW | -67% |
| Organización Soriana, S. A. B. de C. V., SORIANAB | 30.04 MXN | 59.59 MXN | +98% |
| Lotte Shopping Co 023530 | 155,300 KRW | 81,725 KRW | -47% |
| Lojas Renner S.A LREN3 | R$14.10 | R$33.36 | +137% |
| La Comer, S.A. LACOMERUBC | 34.37 MXN | 51.49 MXN | +50% |
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How we calculate Fair Value
Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data, nothing guessed.
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