AEON Stores (Hong Kong) Co (0984) Fair Value & Analysis
Consumer Cyclical · HK · Market cap HK$55.9M
Fair value as of: Aug 13, 2026
From 10 valuation models · updated 2 days ago
Fair value updated Aug 13, 2026, revised from HK$0.2721 to HK$0.2723 (+0.1%) since Aug 5, 2026. Share price +3.1% over the past month.
Below-average quality, screening 16% undervalued on our models.
What matters now
- The price is below even our cautious bear case (HK$0.2723). The market is more pessimistic than our downside scenario.
- A fairly wide model range (HK$0.2723 to HK$0.5898) leaves room in how you read the outcome.
Price vs Fair Value (5 years)
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Aug 13, 2026.
How to read this chart
60‑month range HK$0.2100 – HK$2.12 · fair‑value band HK$0.2723 – HK$0.5898 · the HK$0.2350 price screens below the HK$0.2723 fair value. Dashed = 300-day average. As of Aug 13, 2026.
Analysis
AEON Stores (Hong Kong) Co (0984) currently trades at HK$0.2350, while our model-based Fair Value estimate is HK$0.2723, implying the stock looks roughly 15.9% undervalued today. The Quality Score stands at 48/100 (below-average quality), in the Consumer Cyclical sector. Bull case: trading below our estimate, it may offer upside if the fundamentals hold. Bear case: a low price can be a value trap when quality is weak or the data is thin (evidence: medium), always confirm before acting.
Over the trailing twelve months, AEON Stores (Hong Kong) Co generated revenue of HK$7.9B at a net margin of -4.1%. Revenue declined 4.4% year over year. Net debt stands at HK$3.1B. Fundamentals as of Aug 13, 2026
Our scenario range runs from HK$0.2723 (bear case) to HK$0.5898 (bull case); at HK$0.2350, the current price sits below that range. Bear and bull are the same models run on conservative and optimistic assumptions (margins, growth, valuation multiples), so a plausible valuation range, not a price target. The share trades about 61% below its 52-week high and 9% above its 52-week low, currently below its 200-day average. For context, the median of 10 Consumer Cyclical peers we cover trades at 25% fair-value upside, at 16%, 0984 screens richer than that median.
Fair Value models
Each model estimates fair value its own way; the Fair Value above is the evidence-weighted blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small.
All 10 models by family
Widest divergence: Growth DCF (HK$0.3291) versus Multiples (HK$0.2723). Highest evidence: Growth DCF (80).
Notify me when 0984 reaches fair value
Free. You confirm by email (double opt-in) and can unsubscribe anytime in one click.
Key figures & financial health
More key figures
Figures from reported company fundamentals · as of Aug 13, 2026. TTM = trailing twelve months.
Quality Score breakdown
Of which business quality 46 · Market factors (momentum, volatility) 22
Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.
About the company
AEON Stores (Hong Kong) Co., Limited operates retail stores in Hong Kong and Mainland China. The company offers a range of daily use products, including food, fashion products, household items, and electrical appliances; products imported from Japan, such as kitchen utensils, stationery, glassware, home decoration, beauty and personal care, holiday …
Full company description
AEON Stores (Hong Kong) Co., Limited operates retail stores in Hong Kong and Mainland China. The company offers a range of daily use products, including food, fashion products, household items, and electrical appliances; products imported from Japan, such as kitchen utensils, stationery, glassware, home decoration, beauty and personal care, holiday decorations, and other products; food and beverages; cosmetics, skin care, and personal care products; health and pharmaceuticals products; breads, pancakes, desserts, and other food delicacies; and functional underwear, loungewear, and casual wear products. It also operates coffee shops, bakeries; and amusement centers, as well as AEON app, an online shopping store. The company was incorporated in 1985 and is headquartered in Tsuen Wan, Hong Kong. AEON Stores (Hong Kong) Co., Limited operates as a subsidiary of AEON Co., Ltd.
Company description, as reported by the company or data provider.
Revenue & earnings trend
FY2021 – FY2025 · reported fiscal years
AEON Stores (Hong Kong) Co reported revenue of HK$7.8B in FY2025 versus HK$9.6B in FY2021, a compound −5.0%/yr. Reported net income was −HK$324M in FY2025.
Watch 0984: get an alert when its fair value changes →
Peer Group
Department Stores · 127 stocks
How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.
Valuation Multiples vs Department Stores median · lower = cheaper
Snowflake
Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.
PAST 0: with negative equity (buybacks among others) return on equity is not meaningfully computable.
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
ESG scores are not available for this stock yet. Values and ESG data are contextual and can differ between providers.
Similar stocks
10 more Department Stores stocks, each showing price versus our Fair Value estimate (as of Aug 13, 2026).
| Stock | Price | Fair Value | vs Fair Value |
|---|---|---|---|
| Falabella S.A FALABELLA | 6,380 CLP | 8,005 CLP | +25% |
| El Puerto de Liverpool, S.A. LIVEPOLC1 | 99.62 MXN | 220.59 MXN | +121% |
| 99 Speed Mart Retail Holdings 5326 | 3.65 MYR | 1.59 MYR | -56% |
| Cencosud S.A CENCOSUD | 1,949 CLP | 2,425 CLP | +24% |
| Vishal Mega Mart Limited VMM | ₹107.00 | ₹30.46 | -72% |
| SHINSEGAE Inc 004170 | 399,000 KRW | 177,841 KRW | -55% |
| Organización Soriana, S. A. B. de C. V., SORIANAB | 30.04 MXN | 54.64 MXN | +82% |
| Lotte Shopping Co 023530 | 97,300 KRW | 76,636 KRW | -21% |
| La Comer, S.A. LACOMERUBC | 34.37 MXN | 44.99 MXN | +31% |
| Lojas Renner S.A LREN3 | R$11.74 | R$33.36 | +184% |
Compare AEON Stores (Hong Kong) Co with another stock
Price, fair value, quality and upside side by side.
Explore undervalued stocks
More undervalued Consumer Cyclical stocks →
Frequently asked questions
Is AEON Stores (Hong Kong) Co (0984) overvalued or undervalued?
What is the fair value of 0984?
What is the quality score of 0984?
What is the revenue of AEON Stores (Hong Kong) Co (0984)?
What is the net profit margin of 0984?
How we calculate Fair Value
Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data, nothing guessed.
Track AEON Stores (Hong Kong) Co and try Pro for 14 days
One email gets you 14 days of full Pro (review alerts, the 35,000+ stock screener, the diversification check) plus the monthly Top-25 report of the most undervalued quality stocks. No card, cancel anytime.
Zero risk: nothing is ever charged. After 14 days you decide whether to stay.