Ernest Borel Holdings Ltd (1856) fair value: what the stock is really worth
As of Nov 10, 2026: fair value (intrinsic value) of Ernest Borel Holdings Ltd stock HK$0.89, price HK$1.48, that is 39.7% below the price, quality 28 out of 100. Rating: strongly overvalued. The value is an estimate: none of our valuation models currently carries, it draws on revenue and assets compared with similar companies. Updated daily.
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Ernest Borel Holdings Ltd
1856 · HKOur calculation puts a fair price 40% below what the stock costs today.
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Price vs Fair Value
White line = price, green steps = our fair value per fiscal year. As of Nov 10, 2026.
How to read this chart
60‑month range HK$0.9200 – HK$2.77 · fair‑value band HK$0.6700 – HK$1.11 · the HK$1.48 price screens above the HK$0.8900 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). As of Nov 10, 2026.
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Company profile
Ernest Borel Holdings Limited, an investment holding company, designs, manufactures, markets, and sells Swiss-made mechanical and quartz premium watches for men and women under the Ernest Borel brand.
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It is also involved in the assembling and distribution of watches; design, development, and manufacturing of stainless-steel alloy watches and smartwatches cases; and provision of after-sales services.
It operates in the People's Republic of China, Vietnam, Hong Kong, Macau, Korea, Southeast Asia, and internationally. The company was founded in 1856 and is headquartered in Le Noirmont, Switzerland. Ernest Borel Holdings Limited operates as a subsidiary of VGB Limited.
Stock analysis
Ernest Borel Holdings Ltd (1856) currently trades at HK$1.48, while our estimate is HK$0.8900, 40% below the price, so the stock looks overvalued today.
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Valuation
None of our valuation models currently carries for this company, usually because of losses or heavy investment. The estimate draws on revenue and assets compared with similar companies and is less precise than a model-based fair value.
Scenario range: HK$0.6700 (bear) to HK$1.11 (bull), the price of HK$1.48 sits above it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 28/100 (below-average quality), in the Consumer Cyclical sector.
Weak Growth: Revenue is shrinking: the last year, the last three and the last five years are all negative.
Ernest Borel Holdings Ltd reported revenue of HK$79.3M in FY2025 versus HK$149M in FY2021, a compound −14.6%/yr. Reported net income was −HK$52.5M in FY2025.
Key figures
Market cap HK$531M (≈ $67.7M) Micro · P/S ratio 6.02 · Net margin −66.1% · Return on equity −51.8% · Return on assets (EBIT) −7.3% (5-year average) · Operating margin −48.6% · Revenue (TTM) HK$88.6M · Revenue growth (YoY) +24.3%.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 9 out of 100 (medium confidence).
What moves the price
The share trades about 26% below its 52-week high and 29% above its 52-week low, currently below its 200-day average.
For context, the median of 10 Consumer Cyclical peers we cover trades at −18% fair-value upside, at −40%, 1856 screens richer than that median.
Fair Value
Quality Score breakdown
It rates the business: profits, how they develop, real cash, balance sheet, investing and share count.
Revenue & earnings trend
Compare Ernest Borel Holdings Ltd with another stock
Price, fair value, quality and upside side by side.
Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Luxury Goods · 125 stocks
Valuation Multiplesvs Luxury Goods median · lower = cheaper
Strength profile in five axes (Snowflake)
VALUE 0: the price sits above our fair-value range.
Context: sector, industry, market
- Is the Consumer Discretionary sector expensive or cheap?
- P/E, EV/EBITDA and margins by industry (reference tables)
- Return on assets by industry
- Fair value gap by industry
- Piotroski F-Score screener with fair value
- Undervalued stocks: Hong Kong Stocks
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
Similar stocks
10 more Luxury Goods stocks, each showing price versus our Fair Value estimate.
| Stock | Price | Fair Value | vs Fair Value | Compare |
|---|---|---|---|---|
| Prada S.p.A 1913 | HK$40.16 | HK$61.06 | +52% | vs 1856 |
| Pandora A/S PNDORA | kr 958.60 | kr 1,424 | +49% | vs 1856 |
| Christian Dior SE CDI | €432.60 | €552.53 | +28% | vs 1856 |
| Chow Tai Fook Jewellery Group 1929 | HK$12.08 | HK$11.89 | −2% | vs 1856 |
| Tapestry, Inc TPR | $135.62 | $111.56 | −18% | vs 1856 |
| Compagnie Financière Richemont SA CFR | CHF 175.45 | CHF 127.65 | −27% | vs 1856 |
| Brunello Cucinelli S.p.A BC | €87.86 | €36.54 | −58% | vs 1856 |
| Kalyan Jewellers India Limited KALYANKJIL | ₹611.00 | ₹184.73 | −70% | vs 1856 |
| Titan Company TITAN | ₹5,005 | ₹1,487 | −70% | vs 1856 |
| Kering SA KER | €189.50 | €42.26 | −78% | vs 1856 |
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Key figures of Ernest Borel Holdings Ltd
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