Signet Jewelers Ltd (SIG) fair value: what the stock is really worth
We calculate from audited financials what Signet Jewelers Ltd is really worth. The fair value tells you whether the price is too high or too low, the quality score (0 to 100) how solid the business behind it is. 26 models, 37 quality factors, updated daily.
- Fair value above price? Yes
- Good quality? Yes
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Signet Jewelers Ltd
SIG · USClearly undervaluedStrong Fair Value upside, but quality is only moderate.
What runs behind every stock
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Price vs Fair Value
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Sep 19, 2026.
How to read this chart
60‑month range $45.52 – $106.14 · fair‑value band $171.54 – $419.62 · the $98.63 price screens below the $295.89 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Sep 19, 2026.
Company profile
Signet Jewelers Limited operates as a diamond jewelry retailer in the United States, Canada, the United Kingdom, and Republic of Irland. It operates through three segments: North America, International, and other.
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Signet Jewelers Limited operates as a diamond jewelry retailer in the United States, Canada, the United Kingdom, and Republic of Irland. It operates through three segments: North America, International, and other. The North America segment operates jewelry stores in malls, mall-based kiosks, and off-mall locations in the United States and Canada primarily under the Kay, Zales, Jared Jewelers, Diamonds Direct, Banter by Piercing Pagoda, Peoples Jewellers, and Rocksbox brands, as well as operates online through its digital brands, James Allen and Blue Nile. The International segment operates stores in shopping malls, off-mall locations, and online primarily under the H.Samuel and Ernest Jones brands in the United Kingdom and the Republic of Ireland. The Other segment engages in the purchase and conversion of rough diamonds to polished stones, as well as offers diamond polishing services. Signet Jewelers Limited was founded in 1862 and is based in Hamilton, Bermuda.
Stock analysis
Signet Jewelers Ltd (SIG) currently trades at $98.63, while our model-based Fair Value estimate is $295.89, implying the stock looks roughly 66.7% undervalued today.
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Valuation
Bull case: the Growth Earnings group reads highest at a median of $347.77 per share, and 22 of the 26 models we run sit above the $98.63 price.
Bear case: the Asset-Based group reads lowest at $33.50, and 4 of the 26 models stay below the price. Evidence for this calculation is high.
Scenario range: $171.54 (bear) to $419.62 (bull), the price of $98.63 sits below it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 74/100 (solid quality), in the Consumer Cyclical sector.
Weak Growth: Revenue growth is inconsistent: the periods point in different directions, so there is no trend to rely on.
Signet Jewelers Ltd reported revenue of $6.8B in FY2026 versus $7.8B in FY2022, a compound −3.4%/yr. Reported net income was $294M in FY2026, compounding −21.4%/yr from FY2022.
Key figures
Market cap $4.0B · P/E ratio 13.9 · P/S ratio 0.60 · EPS (TTM) $7.08 · Dividend yield 1.3% · Net margin 4.3% · Return on equity 15.9% · Return on assets (EBIT) 9.3%.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 48 out of 100 (low confidence).
What moves the price
The last reported earnings sit well below what analysts expect (earnings in transition, for example after write-downs or an earnings dip); whether the stock is cheap or expensive hinges on the expected recovery actually arriving. Read the fair value with that caveat.
The share trades about 10% below its 52-week high and 38% above its 52-week low, currently above its 200-day average.
For context, the median of 10 Consumer Cyclical peers we cover trades at 4% fair-value upside, at 200%, SIG screens cheaper than that median.
Fair Value models
All 26 models by family
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Set up alert →Quality Score breakdown
Of which business quality 73 · Market factors (momentum, volatility) 44
Revenue & earnings trend
Growth Forecast
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Recent news
- Signet Jewelers (SIG) Stock Still Looks Like A Bargain On A 44% Run
- Are Retail-Wholesale Stocks Lagging Signet Jewelers (SIG) This Year?
- Bread Financial and Signet Jewelers Renew Longstanding Credit Card Program Agreement
- SIG vs. CFRUY: Which Stock Should Value Investors Buy Now?
Compare Signet Jewelers Ltd with another stock
Price, fair value, quality and upside side by side.
Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Luxury Goods · 130 stocks
Valuation Multiplesvs Luxury Goods median · lower = cheaper
Strength profile in five axes (Snowflake)
Context: sector, industry, market
- Is the Consumer Discretionary sector expensive or cheap?
- P/E, EV/EBITDA and margins by industry (reference tables)
- Undervalued stocks: US Stocks
- Valuation of the USA market
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
Similar stocks
10 more Luxury Goods stocks, each showing price versus our Fair Value estimate.
| Stock | Price | Fair Value | vs Fair Value |
|---|---|---|---|
| Hermès International Société en commandite par actions RMS | €1,383 | €1,521 | +10% |
| Compagnie Financière Richemont SA CFR | CHF 170.75 | CHF 120.41 | −29% |
| Christian Dior SE DIO | €378.40 | €1,095 | +189% |
| Titan Company TITAN | ₹5,005 | ₹1,329 | −73% |
| Kering SA KER | €238.00 | €58.17 | −76% |
| Tapestry, Inc TPR | $117.94 | $19.95 | −83% |
| Chow Tai Fook Jewellery Group 1929 | HK$11.03 | HK$11.51 | +4% |
| The Swatch Group UHRN | CHF 35.25 | CHF 8.20 | −77% |
| Prada S.p.A 1913 | HK$39.02 | HK$59.22 | +52% |
| Pandora A/S PNDORA | kr 807.80 | kr 1,424 | +76% |
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Key figures of Signet Jewelers Ltd
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