Signet Jewelers Limited (SIG) Fair Value & Analysis
Consumer Cyclical · US · Market cap $3.6B
Signet Jewelers Limited
SIG · US
Fair value as of: Jul 19, 2026
From 26 valuation models · updated 19 days ago
Share price +12.5% over the past month.
A solid business, screening 75% undervalued on our models.
What matters now
- The price is below even our cautious bear case ($123.51). The market is more pessimistic than our downside scenario.
- Solid quality (66/100) at a price below fair value, the discount is the argument here, not the business quality.
Price vs Fair Value (5 years)
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Jul 19, 2026.
How to read this chart
60‑month range $45.52 – $106.14 · fair‑value band $123.51 – $205.85 · the $93.88 price screens below the $164.68 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Jul 19, 2026.
Analysis
Signet Jewelers Limited (SIG) currently trades at $93.88, while our model-based Fair Value estimate is $164.68, implying the stock looks roughly 75.4% undervalued today. We read business quality at 66/100 (solid quality), in the Consumer Cyclical sector. Bull case: trading below our estimate, it may offer upside if the fundamentals hold. Bear case: a low price can be a value trap when quality is weak or the data is thin (evidence: high), always confirm before acting.
Over the trailing twelve months, Signet Jewelers Limited generated revenue of $6.8B at a net margin of 4.3%. Revenue grew 0.8% year over year. It earns a return on equity of 15.9%. Net debt stands at $343M. Fundamentals as of Jul 19, 2026
Our scenario range runs from $123.51 (bear case) to $205.85 (bull case); at $93.88, the current price sits below that range. Bear and bull are the same models run on conservative and optimistic assumptions (margins, growth, valuation multiples), so a plausible valuation range, not a price target. The last reported earnings sit well below what analysts expect (earnings in transition, for example after write-downs or an earnings dip); whether the stock is cheap or expensive hinges on the expected recovery actually arriving. Read the fair value with that caveat. The share trades about 14% below its 52-week high and 31% above its 52-week low, currently above its 200-day average. For context, the median of 10 Consumer Cyclical peers we cover trades at -41% fair-value upside, at 75%, SIG screens cheaper than that median.
Fair Value models
Each model estimates fair value its own way; the Fair Value above is the evidence-weighted blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small.
All 26 models by family
Widest divergence: Growth Earnings ($337.59) versus Dividend Discount ($19.96). Highest evidence: Growth DCF (80).
Key figures & financial health
More key figures
Figures from reported company fundamentals · as of Jul 19, 2026. TTM = trailing twelve months.
Quality Score breakdown
Of which business quality 73 · Market factors (momentum, volatility) 51
Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.
About the company
Signet Jewelers Limited operates as a diamond jewelry retailer in the United States, Canada, the United Kingdom, and Republic of Irland. It operates through three segments: North America, International, and other.
Full company description
Signet Jewelers Limited operates as a diamond jewelry retailer in the United States, Canada, the United Kingdom, and Republic of Irland. It operates through three segments: North America, International, and other. The North America segment operates jewelry stores in malls, mall-based kiosks, and off-mall locations in the United States and Canada primarily under the Kay, Zales, Jared Jewelers, Diamonds Direct, Banter by Piercing Pagoda, Peoples Jewellers, and Rocksbox brands, as well as operates online through its digital brands, James Allen and Blue Nile. The International segment operates stores in shopping malls, off-mall locations, and online primarily under the H.Samuel and Ernest Jones brands in the United Kingdom and the Republic of Ireland. The Other segment engages in the purchase and conversion of rough diamonds to polished stones, as well as offers diamond polishing services. Signet Jewelers Limited was founded in 1862 and is based in Hamilton, Bermuda.
Company description, as reported by the company or data provider.
Revenue & earnings trend
FY2022 – FY2026 · reported fiscal years
Signet Jewelers Limited reported revenue of $6.8B in FY2026 versus $7.8B in FY2022, a compound −3.4%/yr. Reported net income was $294M in FY2026, compounding −21.4%/yr from FY2022.
Watch SIG: get an alert when its fair value changes →
Recent news
External third-party headlines (Yahoo Finance, Reuters and others), not an editorial selection.
- Signet (SIG) Stock Sinks As Market Gains: Here's Why
- Is Signet Jewelers (SIG) Stock Undervalued Right Now?
- Signet (SIG) Stock Moves -1.05%: What You Should Know
Peer Group
Luxury Goods · 132 stocks
How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.
Valuation Multiples vs Luxury Goods median · lower = cheaper
Snowflake
Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.
Insider activity: 45/100
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
ESG scores are not available for this stock yet. Values and ESG data are contextual and can differ between providers.
Similar stocks
10 more Luxury Goods stocks, each showing price versus our Fair Value estimate (as of Jul 19, 2026).
| Stock | Price | Fair Value | vs Fair Value |
|---|---|---|---|
| Compagnie Financière Richemont SA CFR | CHF 197.40 | CHF 117.30 | -41% |
| Christian Dior SE DIO | €455.40 | €502.30 | +10% |
| Kering SA KER | €248.50 | €60.61 | -76% |
| Tapestry, Inc TPR | $140.73 | $19.95 | -86% |
| Chow Tai Fook Jewellery Group 1929 | HK$11.82 | HK$12.28 | +4% |
| The Swatch Group UHRN | CHF 40.95 | CHF 21.48 | -48% |
| Prada S.p.A 1913 | HK$43.26 | HK$64.05 | +48% |
| Pandora A/S PNDORA | kr 779.40 | kr 1,424 | +83% |
| Brunello Cucinelli S.p.A BC | €80.32 | €42.69 | -47% |
| Kalyan Jewellers India Limited KALYANKJIL | ₹546.60 | ₹238.57 | -56% |
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Frequently asked questions
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How we calculate Fair Value
Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data, nothing guessed.
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