Burberry Group (BBRYF) Fair Value & Analysis
Consumer Cyclical · US · Market cap $5.7B
Burberry Group
BBRYF · US
Fair value as of: Jul 14, 2026
From 24 valuation models · updated 27 days ago
Fair value updated Jul 14, 2026, revised from $4.78 to $2.45 (−48.7%) since Jun 24, 2026. Share price +10.3% over the past month.
A solid business, but screening 85% overvalued on our models.
What matters now
- The price sits above even our optimistic bull case ($2.45). The favourable scenario is already priced in.
- Solid but not exceptional quality (67/100) and above fair value, neither a clear bargain nor a standout compounder.
Price vs Fair Value (5 years)
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Jul 14, 2026.
How to read this chart
60‑month range $7.68 – $29.04 · the $16.42 price screens above the $2.45 fair value. Dashed = 300-day average. As of Jul 14, 2026.
Analysis
Burberry Group (BBRYF) currently trades at $16.42, while our model-based Fair Value estimate is $2.45, implying the stock looks roughly 85.1% overvalued today. The Quality Score stands at 67/100 (solid quality), in the Consumer Cyclical sector. Bear case: priced above our estimate, the market already discounts strong expectations. Bull case: above-average quality can justify a premium, the entry price still matters most (evidence: high).
Over the trailing twelve months, Burberry Group generated revenue of $2.4B at a net margin of 0.9%. Revenue grew 0.9% year over year. It earns a return on equity of 2.1%. Net debt stands at $854M. Fundamentals as of Jul 14, 2026
The share trades about 11% below its 52-week high and 23% above its 52-week low, currently above its 200-day average. For context, the median of 10 Consumer Cyclical peers we cover trades at -41% fair-value upside, at -85%, BBRYF screens richer than that median.
Fair Value models
Each model estimates fair value its own way; the Fair Value above is the evidence-weighted blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small.
All 24 models by family
Widest divergence: DCF Models ($10.68) versus Earnings-Based ($0.8100). Highest evidence: Growth DCF (80).
Key figures & financial health
More key figures
Figures from reported company fundamentals · as of Jul 14, 2026. TTM = trailing twelve months.
Quality Score breakdown
Of which business quality 67 · Market factors (momentum, volatility) 43
Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.
About the company
Burberry Group plc, together with its subsidiaries, engages in manufacturing, retail, and wholesale of luxury goods under the Burberry brand in the Asia Pacific, China, Europe, the Middle East, India, Africa, and the Americas. The company operates in two segments, Retail/Wholesale and Licensing.
Full company description
Burberry Group plc, together with its subsidiaries, engages in manufacturing, retail, and wholesale of luxury goods under the Burberry brand in the Asia Pacific, China, Europe, the Middle East, India, Africa, and the Americas. The company operates in two segments, Retail/Wholesale and Licensing. It offers accessories, womenswear, menswear, childrenswear, and others, as well as eyewear and beauty, and bags. The company also licenses third parties to manufacture and distribute products using the Burberry trademarks. It sells its products through operated stores, concessions, outlets, digital commerce, Burberry franchisees, department stores, multi-brand specialty accounts, and through the Burberry.com website. Burberry Group plc was founded in 1856 and is headquartered in London, the United Kingdom.
Company description, as reported by the company or data provider.
Revenue & earnings trend
FY2022 – FY2026 · reported fiscal years
Burberry Group reported revenue of $2.4B in FY2026 versus $2.8B in FY2022, a compound −3.7%/yr. Reported net income was $21.1M in FY2026, compounding −52.0%/yr from FY2022.
BBRYF screens 85% overvalued. Compare with Compagnie Financière Richemont SA →
Earlier news
External third-party headlines (Yahoo Finance, Reuters and others), not an editorial selection.
- Mike Ashley builds stake in Burberry
- Burberry Shares Drop 7.3% Despite 5% Same-Store Sales Growth
- Scrap ‘tourist tax’ to boost North, Burberry urges Burnham
- Burberry's Europe sales hit by Iran war while US and China grow
Peer Group
Luxury Goods · 132 stocks
How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.
Valuation Multiples vs Luxury Goods median · lower = cheaper
Snowflake
Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.
VALUE 0: the price sits above our fair-value range.
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
ESG scores are not available for this stock yet. Values and ESG data are contextual and can differ between providers.
Similar stocks
10 more Luxury Goods stocks, each showing price versus our Fair Value estimate (as of Jul 14, 2026).
| Stock | Price | Fair Value | vs Fair Value |
|---|---|---|---|
| Compagnie Financière Richemont SA CFR | CHF 197.40 | CHF 117.30 | -41% |
| Christian Dior SE DIO | €455.40 | €502.30 | +10% |
| Kering SA KER | €248.50 | €60.61 | -76% |
| Tapestry, Inc TPR | $140.73 | $19.95 | -86% |
| Chow Tai Fook Jewellery Group 1929 | HK$11.82 | HK$12.28 | +4% |
| The Swatch Group UHRN | CHF 40.95 | CHF 21.48 | -48% |
| Prada S.p.A 1913 | HK$43.26 | HK$64.05 | +48% |
| Pandora A/S PNDORA | kr 779.40 | kr 1,424 | +83% |
| Brunello Cucinelli S.p.A BC | €80.32 | €42.69 | -47% |
| Kalyan Jewellers India Limited KALYANKJIL | ₹546.60 | ₹238.57 | -56% |
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How we calculate Fair Value
Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data, nothing guessed.
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