Sonic Automotive, Inc (SAH) Fair Value & Analysis
Consumer Cyclical · US · Market cap $3.0B
Sonic Automotive, Inc
SAH · US
Fair value as of: Jul 14, 2026
From 24 valuation models · updated 26 days ago
Fair value updated Jul 14, 2026, revised from $82.05 to $75.26 (−8.3%) since Jul 5, 2026. Share price −6.3% over the past month.
A solid business, currently priced close to our fair value.
What matters now
- The price sits close to our fair value, market and models broadly agree here, little valuation tension.
- Our model range runs from $55.38 (bear) to $94.07 (bull), base $75.26. The closer the price sits to the lower half, the larger the margin of safety.
- Quality 60/100 (solid quality) with high evidence: the data supports the verdict.
Price vs Fair Value (5 years)
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Jul 14, 2026.
How to read this chart
60‑month range $31.72 – $112.66 · fair‑value band $55.38 – $94.07 · the $82.44 price screens above the $75.26 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Jul 14, 2026.
Analysis
Sonic Automotive, Inc (SAH) currently trades at $82.44, while our model-based Fair Value estimate is $75.26, implying the stock looks roughly 8.7% fairly valued today. The Quality Score stands at 60/100 (solid quality), in the Consumer Cyclical sector. Bear case: priced above our estimate, the market already discounts strong expectations. Bull case: above-average quality can justify a premium, the entry price still matters most (evidence: high).
Over the trailing twelve months, Sonic Automotive, Inc generated revenue of $15.2B at a net margin of 0.7%. Revenue grew 1.0% year over year. It earns a return on equity of 10.5%. Net debt stands at $4.2B. Fundamentals as of Jul 14, 2026
Our scenario range runs from $55.38 (bear case) to $94.07 (bull case); at $82.44, the current price sits within that range. Bear and bull are the same models run on conservative and optimistic assumptions (margins, growth, valuation multiples), so a plausible valuation range, not a price target. The last reported earnings sit well below what analysts expect (earnings in transition, for example after write-downs or an earnings dip); whether the stock is cheap or expensive hinges on the expected recovery actually arriving. Read the fair value with that caveat. The share trades about 6% below its 52-week high and 53% above its 52-week low, currently above its 200-day average. For context, the median of 10 Consumer Cyclical peers we cover trades at -14% fair-value upside, at -9%, SAH screens cheaper than that median.
Fair Value models
Each model estimates fair value its own way; the Fair Value above is the evidence-weighted blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small.
All 24 models by family
Widest divergence: DCF Models ($146.11) versus Earnings-Based ($20.11). Highest evidence: Growth DCF (80).
Key figures & financial health
More key figures
Figures from reported company fundamentals · as of Jul 14, 2026. TTM = trailing twelve months.
Quality Score breakdown
Of which business quality 56 · Market factors (momentum, volatility) 61
Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.
About the company
Sonic Automotive, Inc., together with its subsidiaries, operates as an automotive retailer in the United States. It operates in three segments: Franchised Dealerships, EchoPark, and Powersports.
Full company description
Sonic Automotive, Inc., together with its subsidiaries, operates as an automotive retailer in the United States. It operates in three segments: Franchised Dealerships, EchoPark, and Powersports. The Franchised Dealerships segment engages in the sale of new and used cars and light trucks; sale of replacement parts; provision of vehicle maintenance, manufacturer warranty repairs, and paint and collision repair services; and arrangement of third-party financing, extended warranties, service contracts, insurance, and other aftermarket products. The EchoPark segment sells used cars and light trucks; and arranges third-party finance and insurance product sales for its guests in pre-owned vehicle specialty retail locations. The Powersports segment is involved in the sale of new and used powersports vehicles, such as motorcycles, personal watercraft, and all-terrain vehicles; and provision of fixed operations services, and third-party finance and insurance services. Sonic Automotive, Inc. was incorporated in 1997 and is based in Charlotte, North Carolina.
Company description, as reported by the company or data provider.
Revenue & earnings trend
FY2021 – FY2025 · reported fiscal years
Sonic Automotive, Inc reported revenue of $15.2B in FY2025 versus $12.4B in FY2021, a compound +5.1%/yr. Reported net income was $119M in FY2025, compounding −23.6%/yr from FY2021.
Watch SAH: get an alert when its fair value changes →
Recent news
External third-party headlines (Yahoo Finance, Reuters and others), not an editorial selection.
- Sonic Automotive (SAH) Q2 2026 Earnings Call Transcript
- Does Sonic’s Earnings Beat And Payout Focus Shift The Bull Case For Sonic Automotive (SAH)?
- Sonic Automotive, Inc. Q2 2026 Earnings Call Summary
- Sonic Automotive (SAH) Q2 Earnings: How Key Metrics Compare to Wall Street Estimates
Peer Group
Auto & Truck Dealerships · 102 stocks
How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.
Valuation Multiples vs Auto & Truck Dealerships median · lower = cheaper
Snowflake
Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.
Insider activity: 66/100
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
ESG scores are not available for this stock yet. Values and ESG data are contextual and can differ between providers.
Similar stocks
10 more Auto & Truck Dealerships stocks, each showing price versus our Fair Value estimate (as of Jul 14, 2026).
| Stock | Price | Fair Value | vs Fair Value |
|---|---|---|---|
| Carvana Co CVNA | $70.38 | $24.58 | -65% |
| Penske Automotive Group PAG | $202.66 | $241.86 | +19% |
| Hotai Motor Co 2207 | 476.50 TWD | 576.75 TWD | +21% |
| CarMax, Inc KMX | $58.47 | $29.62 | -49% |
| Lithia Motors, Inc LAD | $339.16 | $610.95 | +80% |
| AutoNation, Inc AN | $205.72 | $329.77 | +60% |
| Rush Enterprises, Inc RUSHA | $76.89 | $66.27 | -14% |
| Valvoline Inc VVV | $38.64 | $24.57 | -36% |
| OPENLANE, Inc OPLN | $39.46 | $33.81 | -14% |
| Eagers Automotive Limited APE | A$20.83 | A$17.66 | -15% |
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Frequently asked questions
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How we calculate Fair Value
Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data, nothing guessed.
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