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Vivara Participações S.A (VIVA3) Fair Value & Analysis

Consumer Cyclical · BR · Market cap R$4.8B

PriceR$21.88
Fair ValueR$44.80
Upside+104.8%
Quality95/100
Evidence: High Range R$30.61 – R$56.00

Analysis

Vivara Participações S.A (VIVA3) currently trades at R$21.88, while our model-based Fair Value estimate is R$44.80 — implying the stock looks roughly 104.8% undervalued today. We read business quality at 95/100 (high quality), in the Consumer Cyclical sector. Bull case: trading below our estimate, it may offer upside if the fundamentals hold. Bear case: a low price can be a value trap when quality is weak or the data is thin (evidence: high) — always confirm before acting.

About the company

Vivara Participações S.A. engages in the manufacture and sale of jewelry and other articles in Latin America. The company offers jewelry products, including rings, necklaces, alliances, toys, solitaires, earrings, chains, currents, pendants, and bracelets. It also provides watches; accessories, such as sunglasses, wallets and card holders, passport and watch holders, jewelry box, perfumes, cuff links, keychains, pens, and knives; and gift products comprising giftable kits, quiz, graduation, infantile, mother/grandmother, and customizable products. The company sells its products under the Vivara, Tag Heuer, Victorinox, Movado, Baume and Mercier, Bulova, Akium, Lacoste, Calvin Klein, Hugo Boss, Tommy Hilfiger, Olivia Burton, Festina, Adidas, Life By Vivara, Guess. Nautica, Porsche Design, Montblanc, and Festina brands. It offers its products through stores and kiosks, as well as through e-commerce. Vivara Participações S.A. was founded in 1962 and is headquartered in São Paulo, Brazil.

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How we calculate Fair Value

Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data — nothing guessed.

Educational research only · not financial advice · no buy/sell recommendation. Model-based estimates are not certainties; their reliability depends on data quality and assumptions.