OPENLANE, Inc. (OPLN) fair value: what the stock is really worth
As of Nov 6, 2026: fair value (intrinsic value) of OPENLANE, Inc. stock $30.74, price $34.35, that is 10.5% below the price, quality 59 out of 100. Rating: overvalued. Calculated from audited financials with 23 of our 26 valuation models and 37 quality factors, updated daily.
69 individual criteria per stock, every one traceableSee the method →
Price vs Fair Value
White line = price, green steps = our fair value per fiscal year. As of Nov 7, 2026.
How to read this chart
60‑month range $11.17 – $42.90 · fair‑value band $22.70 – $38.42 · the $34.35 price screens above the $30.74 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). As of Nov 7, 2026.
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OPENLANE, Inc., together with its subsidiaries, operates as a digital marketplace for wholesale used vehicles in the United States, Canada, Continental Europe, and the United Kingdom. The company operates through two segments, Marketplace and Finance.
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The Marketplace segment includes various activities designed to facilitate the transfer of used vehicles for sellers and buyers; vehicle logistics center locations; SaaS-based private label remarketing solutions to automobile manufacturers, captive finance companies, and other commercial customers to digitally offer vehicles for sale; wholesale vehicle marketplaces; and value-added ancillary services including inbound and outbound transportation logistics, reconditioning and mechanical work, vehicle inspection and certification, titling, administrative, and collateral recovery services.
This segment sells its products and services through commercial fleet operators, financial institutions, car rental companies, new and used vehicle dealers, and vehicle manufacturers.
Its marketplaces include OPENLANE platform, a mobile app enabled solutions that allows dealers to sell and source inventory. The Finance segment offers floorplan financing, a short-term inventory-secured financing to independent vehicle dealers; liquidity for customer trade-ins; and title services.
In addition, the company provides pre- and post-sale inspection; transportation and logistics; digital marketplace services; remarketing services; and vehicle research services. It serves commercial customers, and franchise and independent dealer customers.
The company was formerly known as KAR Auction Services, Inc. and changed its name to OPENLANE, Inc. in May 2023. OPENLANE, Inc. was incorporated in 2006 and is headquartered in Carmel, Indiana.
Stock analysis
OPENLANE, Inc. (OPLN) currently trades at $34.35, while our model-based Fair Value estimate is $30.74, 11% below the price, so the stock looks overvalued today.
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Valuation
Bull case: the Growth DCF group reads highest at a median of $37.07 per share, and 6 of the 23 models we run sit above the $34.35 price.
Bear case: the Economic Profit group reads lowest at $16.55, and 17 of the 23 models stay below the price. Data coverage for this calculation is medium.
Scenario range: $22.70 (bear) to $38.42 (bull), the price of $34.35 sits inside it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 59/100 (solid quality), in the Consumer Cyclical sector.
Healthy Growth: Revenue growth appears healthy and is supported by profitability and cash-flow quality.
OPENLANE, Inc. reported revenue of $1.9B in FY2025 versus $1.5B in FY2021, a compound +7.5%/yr. Reported net income was $178M in FY2025, compounding +27.9%/yr from FY2021.
Key figures
Market cap $4.0B Mid · P/S ratio 1.95 · EPS (TTM) $−0.7800 · Net margin 9.2% · Return on equity 10.9% · Return on assets (EBIT) 2.8% (5-year average) · Operating margin 17.8% · Revenue (TTM) $2.1B.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 51 out of 100 (low confidence).
What moves the price
The share trades about 20% below its 52-week high and 40% above its 52-week low, currently above its 200-day average.
For context, the median of 10 Consumer Cyclical peers we cover trades at 4% fair-value upside, at −11%, OPLN screens richer than that median.
Fair Value models
Bear$22.70Fair Value $30.74Bull$38.42
Price $34.35 · Downside -10.5%
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above starts from their evidence-weighted blend, not from a single model. In cyclical trough or peak years, after dilution or a stock split it is adjusted afterwards, so it can sit above or below the models.Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. If a model's bull case is above four times its base value, the table shows that limit with a > sign (like the overall Bull above): beyond it no assumption holds.Coverage ⓘCoverage = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
In the last 6 months, one officer or director bought shares worth $500,073, on Aug 24, 2026. Over the same period, one person sold shares worth $234,260.
SaleWilliam Clyde MitchellPresident of AFC6,500 shares at $36.04$234,260May 14, 2026
SaleTobin P RicherEVP Marketing & Communications2× since May 6, 2026: 70,709 shares, avg. $35.92$2.5MMay 8, 2026
SaleCharles S. ColemanEVP, CLO & Secretary2× since Dec 2, 2025: 107,825 shares, avg. $27.81$3.0MMay 6, 2026
SaleJames P CoyleEVP & President, Marketplace2× since Feb 20, 2026: 103,444 shares, avg. $29.83$3.1MMay 6, 2026
Plus 7 other filings such as grants, option exercises or tax withholding. They are not market purchases or sales.
Sales are often planned (taxes, diversification, 10b5-1 plans). Purchases with their own money are seen as the stronger sign. For information only: not part of the quality score or Fair Value.
Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card.76/100
Revenue growth appears healthy and is supported by profitability and cash-flow quality.
Revenue growth 1 year
+8.2%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+8.2%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+7.8%
Start year 2020 (pandemic). Over 10 years: −3.1% a year
Revenue growth 18 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+3.2%
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What shareholders gained per year (last 5 years) ⓘWhat the business itself delivers per year: earnings growth per share plus the dividend yield. This is what you get IF the market keeps valuing the stock the same way: it contains no assumption about the market changing its mind. Computed per share, so buybacks count and a merger does not pass as growth. For a company that pays no dividend it is pure earnings growth per share. Period: earnings growth per share as CAGR over the last 5 reported fiscal years (annual statements), plus the current dividend yield. The start value is the median of the three years around the start, so a single crisis year (a pandemic or a write-down) does not distort the rate. Basis: adjusted.
≈ +14.7%
Earnings growth per share plus dividend.
Earnings per share, growth per year≈ +14.7%
Dividend (yield on the price)0.0%
Pace: 5 vs 10 years ⓘTwo data points, not a trend model: earnings growth per share over the last 5 fiscal years against the last 10. Labelled "steady" when both rates are within 3 percentage points of each other, otherwise picking up or flattening. Shown only when ten years of history exist.base effect: 24.9% / 0.8%
Profit margin 2020 to 2025 ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.5% → 17%
⚠ Base effect: the rate starts in the earnings trough around 2020 (starting value 0.83 per share, median 1.74 in 2015 to 2018). It measures the recovery from the trough, not lasting growth.
Growth Forecast
Little optimism in the price
The price assumes less growth than the company has delivered so far and less than analysts expect.
What the price assumes ⓘThis turns our valuation around: instead of asking what the share is worth, it asks what growth the current price requires. It uses the cash the company keeps after all spending (free cash flow), the same discount rate as our models, five years of growth, then slowing evenly to 2 % a year by year ten. Compared with the analysts' sales forecasts extended to the same five years (at least three analysts, for context only, it does not enter the Fair Value): within 3 percentage points counts as "in line" (amber), below that little optimism (green), above that a lot of optimism (red).
+3.9%
Yearly growth needed for the next five years to justify today's price.
What forecasts expect ⓘAnalysts publish sales forecasts for the next two fiscal years. For the years after that, growth slows evenly to 2 % a year by year ten (2 % is the long-run rate our models use). Projected years are marked as such.
+9.5%
Yearly sales growth analysts expect, extended to five years.
After inflation (USA: IMF forecast 2.4% a year to 2030, 3.1% from 2016 to 2025) that is about +1.5% a year for the price and +7.0% for the forecasts.
News mood ⓘNews mood, the average tone of recent news (96 articles), rated against how stocks are usually covered. 🚀 Hype = unusually upbeat · 🙂 Positive = above average · 😐 Neutral = typical · 🙁 Negative = below average · 😨 Very negative = unusually downbeat. It reflects the tone of coverage, not our valuation.Hype
Recent news coverage is unusually upbeat, far more positive than stocks are typically covered.
AI conclusion: OPENLANE's shift to a leaner digital-first operator of wholesale marketplaces supports margin gains via dealer adoption and finance services, yet the business stays exposed to swings in used vehicle supply and auto sector cycles.
Main risk: Swings in used vehicle supply and broader auto sector cycles remain the single biggest risk to OPENLANE and would hit volumes as well as margins in its wholesale marketplaces.
OPENLANE has become a leaner digital-first operator of wholesale vehicle marketplaces after divesting its physical auction locations. The shift supports margin gains from higher dealer adoption and integrated finance services, yet the business stays exposed to swings in used vehicle supply and broader auto sector cycles. Our models currently see the stock as overvalued. Will the digital efficiencies deliver more durable growth than cyclical volume pressures take away?
Price, fair value, quality and upside side by side.
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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Auto & Truck Dealerships · 85 stocks
Beats the industry median on 6/13 measures
A mixed picture versus its industry peers.
Valuation
Quality Score59 · Above median
Fair Value upside−10.5% · Below median
Profitability
Return on equity (12 months)10.9% · Above median
Return on assets3.8% · Above median
Net margin (12 months)9.2% · Top 25%
Operating margin (12 months)17.8% · Top 25%
Growth and dividend
Revenue growth (quarter YoY)12.6% · Above median
Balance sheet
Debt / equity0.35× · Above median
Valuation Multiplesvs Auto & Truck Dealerships median · lower = cheaper
P/B2.62× · Priciest 25%
P/S (12 months)1.88× · Priciest 25%
Price / free cash flow (fiscal year)12.0× · Pricier than median
For bloggers, editors and developers: paste this into your site or blog (a “Custom HTML” block in WordPress), it shows the current fair value and links back here. Free, plain HTML, and welcome. Full data streams (CSV/JSON) at /developers.
Cite: Fair Value Calculator (2026). "OPENLANE, Inc. Fair Value". https://www.fairvalue-calculator.com/stock/OPLN
Frequently asked questions
Is OPENLANE, Inc. (OPLN) overvalued or undervalued?
As of Nov 7, 2026, our model estimates a fair value of $30.74 versus a price of $34.35, about 11% lower (overvalued).
What is the fair value of OPLN?
Our model-based fair value for OPENLANE, Inc. is $30.74 (as of Nov 7, 2026), built from audited fundamentals. The current price: $34.35.
What is the quality score of OPLN?
OPENLANE, Inc. has a Quality Score of 59/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for OPENLANE, Inc. (OPLN)?
Our model-based price target is the fair value of $30.74 (as of Nov 7, 2026) from 23 valuation models. Cautious scenario $22.70, optimistic scenario $38.42. It is a calculation from audited fundamentals, not an analyst target.
What is the OPENLANE, Inc. stock forecast for 2026?
Our models put fair value at $30.74, about 11% lower versus a price of $34.35 (overvalued). Cautious scenario $22.70, optimistic scenario $38.42. The calculation is refreshed regularly with new filings.
What is the revenue of OPENLANE, Inc. (OPLN)?
OPENLANE, Inc. reported trailing-twelve-month revenue of about $2.1B (latest available figure, as of Nov 7, 2026).
Does OPENLANE, Inc. pay a dividend?
OPENLANE, Inc. does not currently pay a dividend.
What growth is priced into OPENLANE, Inc. (OPLN)?
For today's price to be fair in a discounted-cash-flow model, OPENLANE, Inc. would have to grow free cash flow by +3.9 % per year for five years (discount rate 10.6 %, then slowing evenly to 2 % perpetual growth by year ten). Over the last 5 years revenue grew +7.8 % per year. As of Nov 7, 2026.
What discount rate (WACC) does the fair value of OPLN use?
Our models discount OPENLANE, Inc. at 10.6 %: a base by market capitalisation (mid), damped by beta 1.36, country premium for USA. The same rate applies in all 26 models.
What is a reverse DCF?
A reverse DCF turns the usual calculation around. Instead of deriving a value from assumptions, it takes today's price as given and asks: what free-cash-flow growth would a company have to deliver for exactly this price to be fair? The result is not a forecast but the expectation already priced in. For OPENLANE, Inc. that is +3.9 % per year for five years, then slowing evenly to 2 % by year ten, using the same discount rate (10.6 %) and the same formula as our fair value.
How much growth has OPENLANE, Inc. (OPLN) delivered so far?
Over the past 5 years revenue at OPENLANE, Inc. grew +7.8 % a year. The price currently implies free-cash-flow growth of +3.9 % per year. Comparing the two shows how much confidence is in the price: if it demands more than has been delivered, the business has to accelerate for the maths to work.
How fast is the sector of OPENLANE, Inc. (OPLN) growing?
The median revenue growth in the sector is +7.8 % a year. That is the yardstick for the growth priced into OPENLANE, Inc. (+3.9 % per year): it shows whether the expectation is within the usual range or beyond it.
What is the free cash flow yield of OPENLANE, Inc. (OPLN)?
The free-cash-flow yield on the price is 8.36 %: that much free cash flow OPENLANE, Inc. produces per unit of market value. When it exceeds the discount rate of our models (10.6 %), the business already earns more than its cost of capital demands, and the price needs little additional growth.
What is the intrinsic value of OPENLANE, Inc. (OPLN)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For OPENLANE, Inc. it is $30.74 per share (as of Nov 7, 2026), against a price of $34.35. It is the blended result of 23 valuation models in 7 families (DCF Models, Earnings-Based, Multiples, Asset-Based, Growth DCF, Economic Profit, Growth Earnings).
Is OPENLANE, Inc. stock overvalued or undervalued in 2026?
As of Nov 7, 2026, OPLN trades above its calculated fair value: price $34.35, fair value $30.74, a gap of about −11% (overvalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of OPLN?
No. The price is what the market pays today ($34.35); the fair value is what the company's own numbers justify ($30.74). For OPENLANE, Inc. the two are $3.61 per share apart. That gap is exactly why we show both numbers side by side.
How much is OPENLANE, Inc. worth?
The market values OPENLANE, Inc. at about $4.0B (market capitalisation, as of Nov 7, 2026). Per share that is $34.35; our models calculate a fair value of $30.74 per share.
What do the bullish and bearish scenarios say about OPLN?
Our models span a range for OPENLANE, Inc.: cautious scenario $22.70, base $30.74, optimistic $38.42 per share (as of Nov 7, 2026, price $34.35). The range comes from different growth and margin assumptions, not from analyst opinions.
What is the PEG ratio of OPLN?
The PEG ratio of OPENLANE, Inc. is 1.22 (P/E divided by earnings growth, as of Nov 7, 2026). That is above 1, so the growth is already paid for in the price.
How solid is the balance sheet of OPENLANE, Inc. (OPLN)?
Balance-sheet figures for OPENLANE, Inc. (as of Nov 7, 2026): return on equity 10.9%, debt of 0.35 per unit of equity. They feed the Quality Score of 59/100, which measures business quality independently of the share price.
How far is OPLN from its 52-week high?
OPENLANE, Inc. trades at $34.35, about 20% below its 52-week high of $42.90 and 40% above the low of $24.49 (as of Nov 6, 2026). Distance from the high says nothing about value: that is what the fair value of $30.74 is for.
Which stocks are comparable to OPENLANE, Inc.?
From the same area (Consumer Cyclical) we also value Carvana Co, Penske Automotive Group, Hotai Motor Co, CarMax, Inc, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is OPENLANE, Inc. stock attractive at the current price?
The data as of Nov 7, 2026: price $34.35, calculated fair value $30.74 (−11%), Quality Score 59/100, from 23 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of OPLN calculated?
We run OPENLANE, Inc. through 23 models from 7 families: DCF Models, Earnings-Based, Multiples, Asset-Based, Growth DCF, Economic Profit, Growth Earnings. Every model gets the same audited fundamentals; the fair value of $30.74 builds on their evidence-weighted average, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 13.0% above its aggregate fair value. OPENLANE, Inc. itself currently trades above fair value. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of OPENLANE, Inc. (OPLN)?
The closing price on Nov 6, 2026 was $34.35. Our model-based fair value is $30.74, about 11% lower (overvalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with OPENLANE, Inc. right now?
The price sits in the upper half of our model range, so the margin of safety is thin. Read the verdict with care: some models are missing inputs, so the estimate scatters more than usual.
Where does the earnings growth of OPENLANE, Inc. (OPLN) come from?
Earnings per share at OPENLANE, Inc. grew −0.8 % a year from 2014 to 2025. Broken into its drivers: revenue per share −1.2 %, EBIT margin −1.7 %, tax rate +2.8 %, residual (interest, one-offs) −0.6 %. The four rates multiply to the earnings growth rate, they do not add up. Start and end are three-year averages so a single exceptional year does not distort the result.
Key figures of OPENLANE, Inc.
How large is the market capitalisation of OPENLANE, Inc. (OPLN)?
The market capitalisation of OPENLANE, Inc. is $4.0B. The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of OPENLANE, Inc. (OPLN)?
The price-to-sales ratio of OPENLANE, Inc. is 1.95 (last twelve months). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of OPENLANE, Inc. (OPLN)?
Earnings per share at OPENLANE, Inc. are $−0.7800. Earnings per share over the last twelve months: total profit spread across every single share.
What is the net margin of OPENLANE, Inc. (OPLN)?
The net margin of OPENLANE, Inc. is 9.2% (fiscal year 2025). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of OPENLANE, Inc. (OPLN)?
The return on equity (ROE) of OPENLANE, Inc. is 10.9% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of OPENLANE, Inc. (OPLN)?
On an EBIT basis the return on assets of OPENLANE, Inc. is 2.8% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of OPENLANE, Inc. (OPLN)?
The operating margin of OPENLANE, Inc. is 17.8% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at OPENLANE, Inc. (OPLN)?
Revenue at OPENLANE, Inc. is growing +12.6% versus a year earlier (3y avg +8.2%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at OPENLANE, Inc. (OPLN)?
Earnings per share at OPENLANE, Inc. are growing +44.0% versus a year earlier. How much earnings per share grew versus a year earlier.
How much net debt does OPENLANE, Inc. (OPLN) carry?
The net debt of OPENLANE, Inc. is $1.3B (fiscal year 2025, ≈ 3.8 yrs of FCF). Debt minus cash on hand. The note shows how many years of free cash flow could in theory pay it off.
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Some data
Nov 7, 2026