Beijing Kingee Culture Development Co Ltd (002721) fair value: what the stock is really worth
As of Sep 22, 2026: fair value of Beijing Kingee Culture Development Co Ltd ¥0.47, price ¥2.75, upside -82.9%, quality 70 out of 100. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.
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Price vs Fair Value
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Sep 24, 2026.
How to read this chart
60‑month range ¥2.06 – ¥4.90 · the ¥2.75 price screens above the ¥0.4700 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Sep 24, 2026.
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Beijing Kingee Culture Development Co., Ltd., together with its subsidiaries, engages in the research, design, development, and sale of gold jewelry under the Jinyi, Yuewang Jewelry, and Yue Wang Ancient Gold brands in China. The company also distributes gold and silver products, watches, stamps, coins, and souvenirs.
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Beijing Kingee Culture Development Co., Ltd., together with its subsidiaries, engages in the research, design, development, and sale of gold jewelry under the Jinyi, Yuewang Jewelry, and Yue Wang Ancient Gold brands in China. The company also distributes gold and silver products, watches, stamps, coins, and souvenirs. In addition, it is involved in jewelry retail; organization of cultural and artistic exchanges; technical development, consultation, and promotion services; animation and derivative product design; literary and artistic performance; hosting of exhibitions and displays; and sale of postal and paper products, handicrafts, cultural supplies, rubber products, clothing, shoes, hats, needle textiles, daily necessities, ceramic and leather products, plastic and electronic products, toys, luggage, audio equipment, cosmetics, collectibles, and cultural relics. The company was formerly known as Beijing Kingee Culture Development Ltd. and changed its name to Beijing Kingee Culture Development Co., Ltd. in July 2010. Beijing Kingee Culture Development Co., Ltd. was incorporated in 2007 and is based in Beijing, China.
Stock analysis
Beijing Kingee Culture Development Co Ltd (002721) currently trades at ¥2.75, while our model-based Fair Value estimate is ¥0.4700, implying the stock looks roughly 485.1% overvalued today.
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Valuation
Bull case: the Growth DCF group reads highest at a median of ¥0.7100 per share, and 0 of the 22 models we run sit above the ¥2.75 price.
Bear case: the Earnings-Based group reads lowest at ¥0.0900, and 22 of the 22 models stay below the price. Evidence for this calculation is low.
Quality & growth
The Quality Score stands at 70/100 (solid quality), in the Consumer Cyclical sector.
Weak Growth: Revenue growth is inconsistent: the periods point in different directions, so there is no trend to rely on.
Beijing Kingee Culture Development Co Ltd reported revenue of 877M CNY in FY2025 versus 3.0B CNY in FY2021, a compound −26.2%/yr. Reported net income was 28.8M CNY in FY2025.
Key figures
Market cap 7.3B CNY (≈ $1.1B) · P/E ratio 91.7 · P/S ratio 3.01 · EPS (TTM) ¥0.0300 · Dividend yield 0.0% · Net margin 3.3% · Return on equity 5.2% · Return on assets (EBIT) −8.9%.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 38 out of 100 (low confidence).
What moves the price
The share trades about 30% below its 52-week high and 25% above its 52-week low, currently below its 200-day average.
For context, the median of 10 Consumer Cyclical peers we cover trades at 9% fair-value upside, at −83%, 002721 screens richer than that median.
Fair Value models
The price assumes far more growth than our models allow for, so the models scatter widely (¥0.0900 to ¥0.7700). Read the Fair Value as a cautious anchor, not a price target; the Growth Forecast section shows what the price assumes.
Bear ¥0.4700Fair Value ¥0.4700Bull ¥0.4700
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above is their evidence-weighted blend, not the output of a single model. Based on fiscal year 2025 figures (about 9 months old). Earnings retained since then (¥0.0219 per share) are deliberately not added.Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target.Evidence ⓘEvidence = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card.40/100
Revenue growth is inconsistent: the periods point in different directions, so there is no trend to rely on.
Revenue growth 1 year
+135.4%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
−21.6%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
−25.8%
Start year 2020 (pandemic). Over 10 years: −19.5% a year
Revenue growth 16 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
−0.6%
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What shareholders gained per year (last 5 years) ⓘWhat the business itself delivers per year: earnings growth per share plus the dividend yield. This is what you get IF the market keeps valuing the stock the same way: it contains no assumption about the market changing its mind. Computed per share, so buybacks count and a merger does not pass as growth. For a company that pays no dividend it is pure earnings growth per share. Period: earnings growth per share as CAGR over the last 5 reported fiscal years (annual statements), plus the current dividend yield. The start value is the median of the three years around the start, so a single crisis year (a pandemic or a write-down) does not distort the rate.
−31.2%
Earnings growth per share plus dividend.
Earnings per share, growth per year−31.2%
Dividend (yield on the price)0.0%
Pace: 5 vs 10 years ⓘTwo data points, not a trend model: earnings growth per share over the last 5 fiscal years against the last 10. Labelled "steady" when both rates are within 3 percentage points of each other, otherwise picking up or flattening. Shown only when ten years of history exist.−31% vs −27%, slowing
Profit margin 2020 to 2025 ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.−75% → 12%
Start year 2020 (pandemic)
⚠ Revenue per share shrinking 30.2%/yr over ~10Y (margins intact) ⓘStructural-decline marker: revenue PER SHARE has fallen over the last decade (robust median trend, not a single year). Backtested across 2005 to 2017, such businesses trailed the market by about 2.5 percentage points per year. Display only: it does not change the fair value or the quality score.
Growth Forecast
A lot of optimism in the price
The price assumes more growth than the company has delivered so far.
What the price assumes ⓘThis turns our valuation around: instead of asking what the share is worth, it asks what growth the current price requires. It uses the cash the company keeps after all spending (free cash flow), the same discount rate as our models, five years of growth, then slowing evenly to 2 % a year by year ten. Compared with the analysts' sales forecasts extended to the same five years (at least three analysts, for context only, it does not enter the Fair Value): within 3 percentage points counts as "in line" (amber), below that little optimism (green), above that a lot of optimism (red).
+26.8%
Yearly growth needed for the next five years to justify today's price.
What forecasts expect
n/a
No analyst forecast available.
After inflation (China: IMF forecast 1.7% a year to 2030, 1.4% from 2016 to 2025) that is about +24.7% a year for the price.
Compare Beijing Kingee Culture Development Co Ltd with another stock
Price, fair value, quality and upside side by side.
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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Luxury Goods · 134 stocks
Beats the industry median on 4/14 measures
Overall it trails its industry peers.
Valuation
Quality Score70 · Top 25%
Fair Value upside−83% · Bottom 25%
Profitability
Return on equity (TTM)5% · Below median
Return on assets3% · Below median
Net margin (TTM)9% · Above median
Operating margin (TTM)15% · Top 25%
Growth and dividend
Revenue growth55% · Top 25%
Dividend yield (TTM)0.0% · Bottom 25%
Balance sheet
Debt / equity0.34× · Highest 25%
Valuation Multiplesvs Luxury Goods median · lower = cheaper
P/E (TTM)91.7× · Priciest 25%
P/B3.45× · Priciest 25%
P/S (TTM)7.65× · Priciest 25%
P/FCF7.4× · Pricier than median
EV/EBITDA55.0× · Priciest 25%
Strength profile in five axes (Snowflake)
This stockSector peers
VALUE (fair-value potential)0· sector 15
FUTURE (revenue growth)100· sector 49
PAST (return on equity)21· sector 40
HEALTH (low debt)83· sector 99
DIVIDEND (yield)0· sector 50
VALUE 0: the price sits above our fair-value range.
For bloggers, editors and developers: paste this into your site or blog (a “Custom HTML” block in WordPress), it shows the current fair value and links back here. Free, plain HTML, and welcome. Full data streams (CSV/JSON) at /developers.
Cite: Fair Value Calculator (2026). "Beijing Kingee Culture Development Co Ltd Fair Value". https://www.fairvalue-calculator.com/stock/002721
Frequently asked questions
Is Beijing Kingee Culture Development Co Ltd (002721) overvalued or undervalued?
As of Sep 24, 2026, our model estimates a fair value of ¥0.4700 versus a price of ¥2.75, about −83% upside (overvalued).
What is the fair value of 002721?
Our model-based fair value for Beijing Kingee Culture Development Co Ltd is ¥0.4700 (as of Sep 24, 2026), built from audited fundamentals. The current price: ¥2.75.
What is the quality score of 002721?
Beijing Kingee Culture Development Co Ltd has a Quality Score of 70/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Beijing Kingee Culture Development Co Ltd (002721)?
Our model-based price target is the fair value of ¥0.4700 (as of Sep 24, 2026) from 22 valuation models. It is a calculation from audited fundamentals, not an analyst target.
What is the Beijing Kingee Culture Development Co Ltd stock forecast for 2026?
Our models put fair value at ¥0.4700, about −83% upside versus a price of ¥2.75 (overvalued). The calculation is refreshed regularly with new filings.
What is the revenue of Beijing Kingee Culture Development Co Ltd (002721)?
Beijing Kingee Culture Development Co Ltd reported trailing-twelve-month revenue of about 956M CNY (latest available figure, as of Sep 24, 2026).
Does Beijing Kingee Culture Development Co Ltd pay a dividend?
Beijing Kingee Culture Development Co Ltd currently shows a dividend yield of about 0.01% relative to its recent price (as of Sep 24, 2026).
What growth is priced into Beijing Kingee Culture Development Co Ltd (002721)?
For today's price to be fair in a discounted-cash-flow model, Beijing Kingee Culture Development Co Ltd would have to grow free cash flow by +26.8 % per year for five years (discount rate 10.4 %, then slowing evenly to 2 % perpetual growth by year ten). Over the last 5 years revenue grew -25.8 % per year. As of Sep 24, 2026.
What discount rate (WACC) does the fair value of 002721 use?
Our models discount Beijing Kingee Culture Development Co Ltd at 10.4 %: a base by market capitalisation (small), damped by beta 0.40, country premium for China. The same rate applies in all 26 models.
What is a reverse DCF?
A reverse DCF turns the usual calculation around. Instead of deriving a value from assumptions, it takes today's price as given and asks: what free-cash-flow growth would a company have to deliver for exactly this price to be fair? The result is not a forecast but the expectation already priced in. For Beijing Kingee Culture Development Co Ltd that is +26.8 % per year a year over ten years, using the same discount rate (10.4 %) and the same formula as our fair value.
How much growth has Beijing Kingee Culture Development Co Ltd (002721) delivered so far?
Over the past 5 years revenue at Beijing Kingee Culture Development Co Ltd grew -25.8 % a year. The price currently implies +26.8 % per year free-cash-flow growth a year. Comparing the two shows how much confidence is in the price: if it demands more than has been delivered, the business has to accelerate for the maths to work.
How fast is the sector of Beijing Kingee Culture Development Co Ltd (002721) growing?
The median revenue growth in the sector is +3.3 % a year. That is the yardstick for the growth priced into Beijing Kingee Culture Development Co Ltd (+26.8 % per year a year): it shows whether the expectation is within the usual range or beyond it.
What is the free cash flow yield of Beijing Kingee Culture Development Co Ltd (002721)?
The free-cash-flow yield on the price is 2.02 %: that much free cash flow Beijing Kingee Culture Development Co Ltd produces per unit of market value. When it exceeds the discount rate of our models (10.4 %), the business already earns more than its cost of capital demands, and the price needs little additional growth.
What is the intrinsic value of Beijing Kingee Culture Development Co Ltd (002721)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Beijing Kingee Culture Development Co Ltd it is ¥0.4700 per share (as of Sep 24, 2026), against a price of ¥2.75. It is the blended result of 22 valuation models (cash flow, earnings, asset, dividend).
Is Beijing Kingee Culture Development Co Ltd stock overvalued or undervalued in 2026?
As of Sep 24, 2026, 002721 trades above its calculated fair value: price ¥2.75, fair value ¥0.4700, a gap of about −83% (overvalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of 002721?
No. The price is what the market pays today (¥2.75); the fair value is what the company's own numbers justify (¥0.4700). For Beijing Kingee Culture Development Co Ltd the two are ¥2.28 per share apart. That gap is exactly why we show both numbers side by side.
How much is Beijing Kingee Culture Development Co Ltd worth?
The market values Beijing Kingee Culture Development Co Ltd at about 7.3B CNY (market capitalisation, as of Sep 24, 2026). Per share that is ¥2.75; our models calculate a fair value of ¥0.4700 per share.
What is the P/E ratio of 002721?
Beijing Kingee Culture Development Co Ltd trades at a price-to-earnings ratio of 91.7 (as of Sep 24, 2026). A P/E on its own says little: it compares the price with ONE year of profit, while our fair value of ¥0.4700 is built from several models across several years. Other multiples: P/B 3.5, P/S 7.6, EV/EBITDA 55.0.
How solid is the balance sheet of Beijing Kingee Culture Development Co Ltd (002721)?
Balance-sheet figures for Beijing Kingee Culture Development Co Ltd (as of Sep 24, 2026): return on equity 5.2%, debt of 0.34 per unit of equity. They feed the Quality Score of 70/100, which measures business quality independently of the share price.
How far is 002721 from its 52-week high?
Beijing Kingee Culture Development Co Ltd trades at ¥2.75, about 30% below its 52-week high of ¥3.95 and 25% above the low of ¥2.20 (as of Sep 22, 2026). Distance from the high says nothing about value: that is what the fair value of ¥0.4700 is for.
Which stocks are comparable to Beijing Kingee Culture Development Co Ltd?
From the same area (Consumer Cyclical) we also value Compagnie Financière Richemont SA, Christian Dior SE, Kering SA, Tapestry, Inc, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Beijing Kingee Culture Development Co Ltd stock attractive at the current price?
The data as of Sep 24, 2026: price ¥2.75, calculated fair value ¥0.4700 (−83%), Quality Score 70/100, from 22 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of 002721 calculated?
We run Beijing Kingee Culture Development Co Ltd through 22 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of ¥0.4700, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 14.1 % above its aggregate fair value. Beijing Kingee Culture Development Co Ltd itself currently trades above fair value. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Beijing Kingee Culture Development Co Ltd (002721)?
The closing price on Sep 22, 2026 was ¥2.75. Our model-based fair value is ¥0.4700, about −83% upside (overvalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Beijing Kingee Culture Development Co Ltd right now?
A high-quality business (quality 70/100), yet the market already pays well above fair value. Quality at a full price, with little margin of safety. The price sits above even our optimistic bull case (¥0.4700). The favourable scenario is already priced in. The large gap to fair value rests on thin data (low evidence): fewer applicable models and a shorter history. Read it with extra caution.
Where does the earnings growth of Beijing Kingee Culture Development Co Ltd (002721) come from?
Earnings per share at Beijing Kingee Culture Development Co Ltd grew −1.5 % a year from 2013 to 2024. Broken into its drivers: revenue per share −27.6 %, EBIT margin +31.6 %, tax rate +3.9 %, residual (interest, one-offs) −0.4 %. The four rates multiply to the earnings growth rate, they do not add up. Start and end are three-year averages so a single exceptional year does not distort the result.
Key figures of Beijing Kingee Culture Development Co Ltd
How large is the market capitalisation of Beijing Kingee Culture Development Co Ltd (002721)?
The market capitalisation of Beijing Kingee Culture Development Co Ltd is 7.3B CNY (≈ $1.1B). The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of Beijing Kingee Culture Development Co Ltd (002721)?
The price-to-sales ratio of Beijing Kingee Culture Development Co Ltd is 3.01 (P/E × margin). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of Beijing Kingee Culture Development Co Ltd (002721)?
Earnings per share at Beijing Kingee Culture Development Co Ltd are ¥0.0300 (price ÷ EPS = P/E 91.7). Earnings per share over the last twelve months: total profit spread across every single share.
What is the dividend yield of Beijing Kingee Culture Development Co Ltd (002721)?
The dividend yield of Beijing Kingee Culture Development Co Ltd is 0.0% (payout 1.3%). Yearly dividend relative to the share price. 3% pays 3 per 100 invested. Below: how much of profit is used for it.
What is the net margin of Beijing Kingee Culture Development Co Ltd (002721)?
The net margin of Beijing Kingee Culture Development Co Ltd is 3.3% (fiscal year 2025). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of Beijing Kingee Culture Development Co Ltd (002721)?
The return on equity (ROE) of Beijing Kingee Culture Development Co Ltd is 5.2% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of Beijing Kingee Culture Development Co Ltd (002721)?
On an EBIT basis the return on assets of Beijing Kingee Culture Development Co Ltd is −8.9% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Beijing Kingee Culture Development Co Ltd (002721)?
The operating margin of Beijing Kingee Culture Development Co Ltd is 14.9% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at Beijing Kingee Culture Development Co Ltd (002721)?
Revenue at Beijing Kingee Culture Development Co Ltd is growing +54.6% versus a year earlier (3y avg −21.6%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at Beijing Kingee Culture Development Co Ltd (002721)?
Earnings per share at Beijing Kingee Culture Development Co Ltd are growing +150% versus a year earlier. How much earnings per share grew versus a year earlier.
How much net cash does Beijing Kingee Culture Development Co Ltd (002721) hold?
Beijing Kingee Culture Development Co Ltd holds more cash than debt, 914M CNY net (fiscal year 2024). The company holds more cash than debt, a safety cushion.
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