2585 (2585) Fair Value & Analysis

Consumer Cyclical · Market cap HK$5.5B

2 2585 2585 · HK

PriceHK$20.36

Fair ValueHK$8.25

Upside-59.5%

Quality51/100

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Evidence: High Range HK$6.18 – HK$10.31

Fair value as of: Jul 2, 2026

From 25 valuation models · updated today

Share price +58.1% over the past month.

Price vs Fair Value (12 months)

12‑month range HK$11.92 – HK$25.84 · fair‑value band HK$6.18 – HK$10.31 · the HK$20.36 price screens above the HK$8.25 fair value. As of Jul 2, 2026.

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Analysis

2585 (2585) currently trades at HK$20.36, while our model-based Fair Value estimate is HK$8.25 — implying the stock looks roughly 59.5% overvalued today. We read business quality at 51/100 (solid quality), in the Consumer Cyclical sector. Bear case: priced above our estimate, the market already discounts strong expectations. Bull case: above-average quality can justify a premium — the entry price still matters most (evidence: high).

Over the trailing twelve months, 2585 generated revenue of HK$20.7B at a net margin of 0.5%. Revenue grew 5.4% year over year. It earns a return on equity of 4.5%. Net debt stands at HK$1.5B. Fundamentals as of Jul 2, 2026

Key figures & financial health

Revenue (TTM) HK$20.7B

Revenue growth (YoY) +5.4%

Net margin 0.5%

Return on equity 4.5%

Free cash flow HK$42.4M FY2025

P/E ratio 48.5

More key figures

Operating margin 5.7%

EPS (TTM) HK$-0.2600

Dividend yield 1.7%

EPS growth (YoY) +4.1%

Net debt HK$1.5B FY2025

Figures from reported company fundamentals (EODHD) · as of Jul 2, 2026. TTM = trailing twelve months.

Revenue & earnings trend

FY2021 – FY2025 · reported fiscal years

2585 reported revenue of HK$20.7B in FY2025 versus HK$16.9B in FY2021, a compound +5.3%/yr. Reported net income was HK$96.5M in FY2025, compounding −18.7%/yr from FY2021.

Revenue +5.3%/yr

FY21 HK$16.9B

FY22 HK$15.7B

FY23 HK$20.2B

FY24 HK$19.7B

FY25 HK$20.7B

Net income −18.7%/yr

FY21 HK$221M

FY22 HK$181M

FY23 HK$230M

FY24 HK$189M

FY25 HK$96.5M

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Similar stocks

6 more Luxury Goods stocks, each showing price versus our Fair Value estimate (as of Jul 2, 2026).

Stock	Price	Fair Value	vs Fair Value
LVMH Moët Hennessy - Louis Vuitton, Société Européenne, LVMUY	$110.33	$105.81	-4%
Hermès International Société en commandite par actions HESAY	$202.49	$92.81	-54%
Compagnie Financière Richemont SA CFRHF	$226.16	$152.30	-33%
Christian Dior SE CHDRY	$125.90	$151.73	+21%
Titan Company TITAN	₹4,260	₹1,546	-64%
Kering SA PPRUF	$302.02	$68.89	-77%

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Frequently asked questions

Is 2585 (2585) undervalued?

As of Jul 2, 2026, our model estimates a fair value of HK$8.25 versus a price of HK$20.36 — about −59% (overvalued). Model-based estimate, not financial advice.

What is the fair value of 2585?

Our model-based fair value for 2585 is HK$8.25 (as of Jul 2, 2026), built from audited fundamentals. The current price is HK$20.36.

What is the quality score of 2585?

2585 has a Quality Score of 51/100, measuring profitability, growth and balance-sheet strength from non-valuation factors.

What is the revenue of 2585 (2585)?

2585 reported trailing-twelve-month revenue of about HK$20.7B (latest available figure, as of Jul 2, 2026).

What is the net profit margin of 2585?

The net profit margin of 2585 is about 0.5%, meaning it keeps roughly 0.5% of revenue as net income. Based on the latest reported figures.

Does 2585 pay a dividend?

2585 currently shows a dividend yield of about 1.68% relative to its recent price (as of Jul 2, 2026).

How we calculate Fair Value

Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data — nothing guessed.

Educational research only · not financial advice · no buy/sell recommendation. Model-based estimates are not certainties; their reliability depends on data quality and assumptions.