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DR Corporation (301177) Fair Value & Analysis

Consumer Cyclical · CN · Market cap 10.6B CNY

DC DR Corporation 301177 · SHE
Price¥23.25
Fair Value¥5.26
Upside-77.4%
Quality44/100
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Weak Growth
Solidly profitable · 10.6% net margin
negative free cash flow
1.81% dividend yield
Trails peers (2/11)
Narrow moat 37/100
Evidence: Medium Range ¥4.43 – ¥6.91 Share as image

Fair value as of: Jul 9, 2026

From 13 valuation models · updated 32 days ago

Share price −0.5% over the past month.

Below-average quality, and screening another 77% overvalued on our models.

What matters now

  • The price sits above even our optimistic bull case (¥6.91). The favourable scenario is already priced in.
  • Weak quality (44/100) and above fair value at the same time, the margin of safety is missing on both counts.
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Price vs Fair Value (5 years)

¥146.74 ¥16.82 Fair Value ¥5.26 Dec 2021 Aug 2026

White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Jul 9, 2026.

How to read this chart

56‑month range ¥16.82 – ¥146.74 · fair‑value band ¥4.43 – ¥6.91 · the ¥23.25 price screens above the ¥5.26 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Jul 9, 2026.

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Analysis

DR Corporation (301177) currently trades at ¥23.25, while our model-based Fair Value estimate is ¥5.26, implying the stock looks roughly 77.4% overvalued today. The Quality Score stands at 44/100 (below-average quality), in the Consumer Cyclical sector. Bear case: priced above our estimate, the market already discounts strong expectations. Bull case: above-average quality can justify a premium, the entry price still matters most (evidence: medium).

Over the trailing twelve months, DR Corporation generated revenue of 1.5B CNY at a net margin of 10.6%. Revenue declined 11.4% year over year. It earns a return on equity of 2.4%. Net debt stands at 535M CNY. Fundamentals as of Jul 9, 2026

Our scenario range runs from ¥4.43 (bear case) to ¥6.91 (bull case); at ¥23.25, the current price sits above that range. Bear and bull are the same models run on conservative and optimistic assumptions (margins, growth, valuation multiples), so a plausible valuation range, not a price target. The share trades about 46% below its 52-week high and 3% above its 52-week low, currently below its 200-day average. For context, the median of 10 Consumer Cyclical peers we cover trades at -41% fair-value upside, at -77%, 301177 screens richer than that median.

Fair Value models

Each model estimates fair value its own way; the Fair Value above is the evidence-weighted blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small.

Model BearBaseBull Evidence
Highest evidence
Residual Income ¥11.08 ¥10.56 ¥8.44 76
Growth-Adj P/E ¥4.04 ¥5.77 ¥7.51 68
ROIC Compounder ¥1.23 ¥1.32 ¥1.41 67
All 13 models by family
DCF Models
Owner Earnings ¥0.9900 ¥1.12 ¥1.38 31
Earnings-Based
Graham-Dodd ¥2.36 ¥2.89 ¥3.25 54
EPV ¥1.23 ¥1.32 ¥1.41 59
Multiples
P/E Multiple ¥5.73 ¥7.65 ¥9.56 63
P/S Multiple ¥3.42 ¥4.56 ¥5.70 58
P/B Multiple ¥4.43 ¥5.91 ¥7.38 55
EV/EBIT ¥1.69 ¥2.05 ¥2.40 53
EV/EBITDA ¥5.59 ¥7.24 ¥8.88 54
EV/Revenue ¥1.35 ¥1.65 ¥1.96 43
Asset-Based
NCAV (Graham) ¥7.83 ¥10.49 ¥15.65 50
Economic Profit
Residual Income ¥11.08 ¥10.56 ¥8.44 76
ROIC Compounder ¥1.23 ¥1.32 ¥1.41 67
Growth Earnings
Growth-Adj P/E ¥4.04 ¥5.77 ¥7.51 68

Widest divergence: Asset-Based (¥10.49) versus DCF Models (¥1.12). Highest evidence: Residual Income (76).

Key figures & financial health

Revenue (TTM) 1.5B CNY
Revenue growth (YoY) -11.4%
Net margin 10.6%
Return on equity 2.4%
Free cash flow −590M CNY FY2025
P/E ratio 67.6
More key figures
Operating margin 1.1%
EPS (TTM) ¥0.3900
Dividend yield 1.8%
EPS growth (YoY) +80.0%
Net debt 535M CNY FY2025

Figures from reported company fundamentals · as of Jul 9, 2026. TTM = trailing twelve months.

Quality Score breakdown

Overall quality 44/100

Of which business quality 42 · Market factors (momentum, volatility) 26

Profitability 24
Margins and returns on capital today
Quality Growth 38
Are margins and returns improving?
Cashflow 0
Earnings quality: real cash, not paper profit
Fin. Strength 64
Balance sheet, leverage, solvency risk
Investment 67
Disciplined investing over empire-building
Low Volatility 47
Calm price path (market factor)
Momentum 24
Price trend over the last 3–12 months (market factor)
52W Momentum 7
Distance to the 52-week high (market factor)
Net Issuance 81
Buybacks instead of dilution

Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.

About the company

DR Corporation Limited engages in the design and marketing of high-end engagement rings and fine jewelry worldwide. The company offers engagement rings, wedding rings, anniversary gifts, and bridal gold collections. It sells its products under the DR Diamond Ring brand through online and offline stores.

Full company description

DR Corporation Limited engages in the design and marketing of high-end engagement rings and fine jewelry worldwide. The company offers engagement rings, wedding rings, anniversary gifts, and bridal gold collections. It sells its products under the DR Diamond Ring brand through online and offline stores. The company was founded in 2010 and is based in Shenzhen, China. DR Corporation Limited is a subsidiary of Shenzhen DR Investment Co., Ltd.

Company description, as reported by the company or data provider.

Revenue & earnings trend

FY2021 – FY2025 · reported fiscal years

DR Corporation reported revenue of ¥1.5B in FY2025 versus ¥4.6B in FY2021, a compound −24.3%/yr. Reported net income was ¥139M in FY2025, compounding −42.8%/yr from FY2021.

Growth Quality 19/100
Revenue growth is weak, negative or inconsistent.
Latest Revenue (FY 2025)
1.5B CNY
Latest YoY
+2.5%
Avg. growth/yr (3Y)
−25.5%
Avg. growth/yr (5Y)
−9.2%
Avg. growth/yr (6Y)
−1.5%
Revenue −24.3%/yr
FY21 ¥4.6B
FY22 ¥3.7B
FY23 ¥2.2B
FY24 ¥1.5B
FY25 ¥1.5B
Net income −42.8%/yr
FY21 ¥1.3B
FY22 ¥729M
FY23 ¥69.0M
FY24 ¥53.0M
FY25 ¥139M

301177 screens 77% overvalued. Compare with Compagnie Financière Richemont SA →

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Cite: Fair Value Calculator (2026). "DR Corporation Fair Value". https://www.fairvalue-calculator.com/stock/301177

Peer Group

Luxury Goods · 132 stocks

How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.

Quality Score 44 · Below median
Fair Value upside −77% · Bottom 25%
Return on equity (TTM) 2% · Below median
Return on assets 0% · Bottom 25%
Net margin (TTM) 11% · Top 25%
Operating margin (TTM) 1% · Bottom 25%
Revenue growth -11% · Bottom 25%
Dividend yield (TTM) 1.8% · Below median

Valuation Multiples vs Luxury Goods median · lower = cheaper

P/E (TTM) 67.6× · Pricier than 75% of peers
P/B 1.69× · Cheaper than median
P/S (TTM) 7.17× · Pricier than 75% of peers

Snowflake

Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.

VALUE 0 · sector 13
FUTURE 0 · sector 50
PAST 10 · sector 38
HEALTH 0 · sector 99
DIVIDEND 36 · sector 38

VALUE 0: the price sits above our fair-value range.

Insider activity: 45/100

Values & ESG

Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.

None of the checked exposures detected

ESG scores are not available for this stock yet. Values and ESG data are contextual and can differ between providers.

Similar stocks

10 more Luxury Goods stocks, each showing price versus our Fair Value estimate (as of Jul 9, 2026).

Stock Price Fair Value vs Fair Value
Compagnie Financière Richemont SA CFR CHF 197.40 CHF 117.30 -41%
Christian Dior SE DIO €455.40 €502.30 +10%
Kering SA KER €248.50 €60.61 -76%
Tapestry, Inc TPR $140.73 $19.95 -86%
Chow Tai Fook Jewellery Group 1929 HK$11.82 HK$12.28 +4%
The Swatch Group UHRN CHF 40.95 CHF 21.48 -48%
Prada S.p.A 1913 HK$43.26 HK$64.05 +48%
Pandora A/S PNDORA kr 779.40 kr 1,424 +83%
Brunello Cucinelli S.p.A BC €80.32 €42.69 -47%
Kalyan Jewellers India Limited KALYANKJIL ₹546.60 ₹238.57 -56%

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Frequently asked questions

Is DR Corporation (301177) overvalued or undervalued?
As of Jul 9, 2026, our model estimates a fair value of ¥5.26 versus a price of ¥23.25, about −77% (overvalued).
What is the fair value of 301177?
Our model-based fair value for DR Corporation is ¥5.26 (as of Jul 9, 2026), built from audited fundamentals. The current price is ¥23.25.
What is the quality score of 301177?
DR Corporation has a Quality Score of 44/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the revenue of DR Corporation (301177)?
DR Corporation reported trailing-twelve-month revenue of about 1.5B CNY (latest available figure, as of Jul 9, 2026).
What is the net profit margin of 301177?
The net profit margin of DR Corporation is about 10.6%, meaning it keeps roughly 10.6% of revenue as net income. Based on the latest reported figures.
Does DR Corporation pay a dividend?
DR Corporation currently shows a dividend yield of about 1.81% relative to its recent price (as of Jul 9, 2026).

How we calculate Fair Value

Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data, nothing guessed.

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