King Fook Holdings Ltd (0280) fair value: what the stock is really worth
As of Nov 6, 2026: fair value (intrinsic value) of King Fook Holdings Ltd stock HK$1.96, price HK$0.68, upside +190.4%, quality 72 out of 100. Rating: strongly undervalued. Calculated from audited financials with 25 of our 26 valuation models and 37 quality factors, updated daily.
69 individual criteria per stock, every one traceableSee the method →
Price vs Fair Value
White line = price, green steps = our fair value per fiscal year. As of Nov 8, 2026.
How to read this chart
60‑month range HK$0.2408 – HK$0.6750 · fair‑value band HK$1.40 – HK$2.60 · the HK$0.6750 price screens below the HK$1.96 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). As of Nov 8, 2026.
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King Fook Holdings Limited, an investment holding company, engages in the retail and wholesale of gold ornaments, jewelry, watches, gifts, and diamond products primarily in Hong Kong. It is involved in investment holding and trading activities; and bullion trading.
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The company was founded in 1949 and is based in Central, Hong Kong. King Fook Holdings Limited is a subsidiary of Yeung Chi Shing Estates Limited.
Stock analysis
King Fook Holdings Ltd (0280) currently trades at HK$0.6750, while our model-based Fair Value estimate is HK$1.96, implying the stock looks roughly 66% undervalued today.
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Valuation
Bull case: the Growth Earnings group reads highest at a median of HK$2.00 per share, and 21 of the 25 models we run sit above the HK$0.6750 price.
Bear case: the Dividend Discount group reads lowest at HK$0.3200, and 4 of the 25 models stay below the price. Data coverage for this calculation is low.
Scenario range: HK$1.40 (bear) to HK$2.60 (bull), the price of HK$0.6750 sits below it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 72/100 (solid quality), in the Consumer Cyclical sector.
Healthy Growth: Revenue growth appears healthy and is supported by profitability and cash-flow quality.
King Fook Holdings Ltd reported revenue of HK$1.0B in FY2026 versus HK$819M in FY2022, a compound +5.7%/yr. Reported net income was HK$102M in FY2026, compounding +14.1%/yr from FY2022.
Key figures
Market cap HK$614M (≈ $78.3M) Micro · P/E ratio 5.7 · P/S ratio 0.57 · Dividend yield 4.4% · Net margin 10.0% · Return on equity 11.9% · Return on assets (EBIT) 9.4% (5-year average) · Operating margin 10.5%.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 52 out of 100 (low confidence).
What moves the price
The share trades at its 52-week high and 44% above its 52-week low, currently above its 200-day average.
For context, the median of 10 Consumer Cyclical peers we cover trades at 25% fair-value upside, at 190%, 0280 screens cheaper than that median.
Fair Value models
BearHK$1.40Fair Value HK$1.96BullHK$2.60
Price HK$0.6750 · Upside +190.4%
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above starts from their evidence-weighted blend, not from a single model. In cyclical trough or peak years, after dilution or a stock split it is adjusted afterwards, so it can sit above or below the models.Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. If a model's bull case is above four times its base value, the table shows that limit with a > sign (like the overall Bull above): beyond it no assumption holds.Coverage ⓘCoverage = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card.80/100
Revenue growth appears healthy and is supported by profitability and cash-flow quality.
Revenue growth 1 year
+15.4%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+4.5%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+9.8%
Start year 2021 (pandemic). Over 10 years: +5.3% a year
Revenue growth 26 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+0.1%
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What shareholders gained per year (last 5 years) ⓘWhat the business itself delivers per year: earnings growth per share plus the dividend yield. This is what you get IF the market keeps valuing the stock the same way: it contains no assumption about the market changing its mind. Computed per share, so buybacks count and a merger does not pass as growth. For a company that pays no dividend it is pure earnings growth per share. Period: earnings growth per share as CAGR over the last 5 reported fiscal years (annual statements), plus the current dividend yield. The start value is the median of the three years around the start, so a single crisis year (a pandemic or a write-down) does not distort the rate.
+33.4%
Earnings growth per share plus dividend.
Earnings per share, growth per year+29.0%
Dividend (yield on the price)4.4%
Profit margin 2021 to 2026 ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.6% → 14%
⚠ Revenue per share shrinking 2.7%/yr over ~10Y (margin trend unclear) ⓘStructural-decline marker: revenue PER SHARE has fallen over the last decade (robust median trend, not a single year). Backtested across 2005 to 2017, such businesses trailed the market by about 2.5 percentage points per year. Display only: it does not change the fair value or the quality score.
Growth Forecast
Little optimism in the price
The price assumes less growth than the company has delivered so far.
What the price assumes ⓘThis turns our valuation around: instead of asking what the share is worth, it asks what growth the current price requires. It uses the cash the company keeps after all spending (free cash flow), the same discount rate as our models, five years of growth, then slowing evenly to 2 % a year by year ten. Compared with the analysts' sales forecasts extended to the same five years (at least three analysts, for context only, it does not enter the Fair Value): within 3 percentage points counts as "in line" (amber), below that little optimism (green), above that a lot of optimism (red).
−22.2%
The company could shrink this much every year for the next five years and today's price would still be justified.
What forecasts expect
n/a
No analyst forecast available.
After inflation (Hong Kong: IMF forecast 2.1% a year to 2030, 1.8% from 2016 to 2025) that is about −23.8% a year for the price.
Price, fair value, quality and upside side by side.
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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Luxury Goods · 121 stocks
Beats the industry median on 12/14 measures
Overall it ranks above its industry peers.
Valuation
Quality Score72 · Top 25%
Fair Value upside+190.4% · Top 25%
Profitability
Return on equity (12 months)11.9% · Below median
Return on assets8.9% · Above median
Net margin (12 months)10.0% · Above median
Operating margin (12 months)10.5% · Above median
Growth and dividend
Revenue growth (quarter YoY)21.5% · Above median
Dividend yield (12 months)4.4% · Above median
Balance sheet
Debt / equity0.09× · Above median
Valuation Multiplesvs Luxury Goods median · lower = cheaper
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Is King Fook Holdings Ltd (0280) overvalued or undervalued?
As of Nov 8, 2026, our model estimates a fair value of HK$1.96 versus a price of HK$0.6750, about +190% upside (undervalued).
What is the fair value of 0280?
Our model-based fair value for King Fook Holdings Ltd is HK$1.96 (as of Nov 8, 2026), built from audited fundamentals. The current price: HK$0.6750.
What is the quality score of 0280?
King Fook Holdings Ltd has a Quality Score of 72/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for King Fook Holdings Ltd (0280)?
Our model-based price target is the fair value of HK$1.96 (as of Nov 8, 2026) from 25 valuation models. Cautious scenario HK$1.40, optimistic scenario HK$2.60. It is a calculation from audited fundamentals, not an analyst target.
What is the King Fook Holdings Ltd stock forecast for 2026?
Our models put fair value at HK$1.96, about +190% upside versus a price of HK$0.6750 (undervalued). Cautious scenario HK$1.40, optimistic scenario HK$2.60. The calculation is refreshed regularly with new filings.
What is the revenue of King Fook Holdings Ltd (0280)?
King Fook Holdings Ltd reported trailing-twelve-month revenue of about HK$1.0B (latest available figure, as of Nov 8, 2026).
Does King Fook Holdings Ltd pay a dividend?
King Fook Holdings Ltd currently shows a dividend yield of 4.44% relative to its recent price (as of Nov 8, 2026).
How much is the dividend of King Fook Holdings Ltd (0280) and when is the ex-dividend date?
King Fook Holdings Ltd pays a dividend of HK$0.03 per share a year, a dividend yield of 4.4%. The last ex-dividend date was Sep 21, 2026. A dividend has been paid every year since 2020. The payout ratio is 26.8% of earnings. Free cash flow covers the dividend 4.06 times. Our assessment: Well covered. A low payout and the dividend is fully funded by free cash flow, a comfortable, sustainable dividend.
What growth is priced into King Fook Holdings Ltd (0280)?
For today's price to be fair in a discounted-cash-flow model, King Fook Holdings Ltd would have to grow free cash flow by -22.2 % per year for five years (discount rate 11.8 %, then slowing evenly to 2 % perpetual growth by year ten). Over the last 5 years revenue grew +9.8 % per year. As of Nov 8, 2026.
What discount rate (WACC) does the fair value of 0280 use?
Our models discount King Fook Holdings Ltd at 11.8 %: a base by market capitalisation (micro), damped by beta 0.46, country premium for Hong Kong. The same rate applies in all 26 models.
What is a reverse DCF?
A reverse DCF turns the usual calculation around. Instead of deriving a value from assumptions, it takes today's price as given and asks: what free-cash-flow growth would a company have to deliver for exactly this price to be fair? The result is not a forecast but the expectation already priced in. For King Fook Holdings Ltd that is -22.2 % per year for five years, then slowing evenly to 2 % by year ten, using the same discount rate (11.8 %) and the same formula as our fair value.
How much growth has King Fook Holdings Ltd (0280) delivered so far?
Over the past 5 years revenue at King Fook Holdings Ltd grew +9.8 % a year. The price currently implies free-cash-flow growth of -22.2 % per year. Comparing the two shows how much confidence is in the price: if it demands more than has been delivered, the business has to accelerate for the maths to work.
How fast is the sector of King Fook Holdings Ltd (0280) growing?
The median revenue growth in the sector is +4.7 % a year. That is the yardstick for the growth priced into King Fook Holdings Ltd (-22.2 % per year): it shows whether the expectation is within the usual range or beyond it.
What is the free cash flow yield of King Fook Holdings Ltd (0280)?
The free-cash-flow yield on the price is 18.03 %: that much free cash flow King Fook Holdings Ltd produces per unit of market value. When it exceeds the discount rate of our models (11.8 %), the business already earns more than its cost of capital demands, and the price needs little additional growth.
What is the intrinsic value of King Fook Holdings Ltd (0280)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For King Fook Holdings Ltd it is HK$1.96 per share (as of Nov 8, 2026), against a price of HK$0.6750. It is the blended result of 25 valuation models in 8 families (DCF Models, Earnings-Based, Dividend Discount, Multiples, Asset-Based, Growth DCF, Economic Profit, Growth Earnings).
Is King Fook Holdings Ltd stock overvalued or undervalued in 2026?
As of Nov 8, 2026, 0280 trades below its calculated fair value: price HK$0.6750, fair value HK$1.96, a gap of about +190% (undervalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of 0280?
No. The price is what the market pays today (HK$0.6750); the fair value is what the company's own numbers justify (HK$1.96). For King Fook Holdings Ltd the two are HK$1.29 per share apart. That gap is exactly why we show both numbers side by side.
How much is King Fook Holdings Ltd worth?
The market values King Fook Holdings Ltd at about HK$614M (market capitalisation, as of Nov 8, 2026). Per share that is HK$0.6750; our models calculate a fair value of HK$1.96 per share.
What do the bullish and bearish scenarios say about 0280?
Our models span a range for King Fook Holdings Ltd: cautious scenario HK$1.40, base HK$1.96, optimistic HK$2.60 per share (as of Nov 8, 2026, price HK$0.6750). The range comes from different growth and margin assumptions, not from analyst opinions.
What is the P/E ratio of 0280?
King Fook Holdings Ltd trades at a price-to-earnings ratio of 5.7 (as of Nov 8, 2026). A P/E on its own says little: it compares the price with ONE year of profit, while our fair value of HK$1.96 is built from several models across several years. Median P/E at fiscal year-end, 8 fiscal years (2019 to 2026), reported earnings: 5.4. Other multiples: P/B 0.7, P/S 0.6, EV/EBITDA 4.1.
How solid is the balance sheet of King Fook Holdings Ltd (0280)?
Balance-sheet figures for King Fook Holdings Ltd (as of Nov 8, 2026): return on equity 11.9%, debt of 0.09 per unit of equity. They feed the Quality Score of 72/100, which measures business quality independently of the share price.
How far is 0280 from its 52-week high?
King Fook Holdings Ltd trades at HK$0.6750, at its 52-week high of HK$0.6750 and 44% above the low of HK$0.4700 (as of Nov 6, 2026). Distance from the high says nothing about value: that is what the fair value of HK$1.96 is for.
Which stocks are comparable to King Fook Holdings Ltd?
From the same area (Consumer Cyclical) we also value Compagnie Financière Richemont SA, Christian Dior SE, Tapestry, Inc, Chow Tai Fook Jewellery Group, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is King Fook Holdings Ltd stock attractive at the current price?
The data as of Nov 8, 2026: price HK$0.6750, calculated fair value HK$1.96 (+190%), Quality Score 72/100, from 25 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of 0280 calculated?
We run King Fook Holdings Ltd through 25 models from 8 families: DCF Models, Earnings-Based, Dividend Discount, Multiples, Asset-Based, Growth DCF, Economic Profit, Growth Earnings. Every model gets the same audited fundamentals; the fair value of HK$1.96 builds on their evidence-weighted average, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 13.3% above its aggregate fair value. King Fook Holdings Ltd currently trades 66% below its own fair value, and the market average says nothing about that. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of King Fook Holdings Ltd (0280)?
The closing price on Nov 6, 2026 was HK$0.6750. Our model-based fair value is HK$1.96, about +190% upside (undervalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with King Fook Holdings Ltd right now?
The price is below even our cautious bear case (HK$1.40). The market is more pessimistic than our downside scenario. The large gap to fair value rests on thin data (low evidence): fewer applicable models and a shorter history. Read it with extra caution. Solid quality (72/100) at a price below fair value, the discount is the argument here, not the business quality. A fairly wide model range (HK$1.40 to HK$2.60) leaves room in how you read the outcome.
Key figures of King Fook Holdings Ltd
How large is the market capitalisation of King Fook Holdings Ltd (0280)?
The market capitalisation of King Fook Holdings Ltd is HK$614M (≈ $78.3M). The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of King Fook Holdings Ltd (0280)?
The price-to-sales ratio of King Fook Holdings Ltd is 0.57 (P/E × margin). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What is the dividend yield of King Fook Holdings Ltd (0280)?
The dividend yield of King Fook Holdings Ltd is 4.4%. Yearly dividend relative to the share price. 3% pays 3 per 100 invested. Below: how much of profit is used for it.
What is the net margin of King Fook Holdings Ltd (0280)?
The net margin of King Fook Holdings Ltd is 10.0% (fiscal year 2026). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of King Fook Holdings Ltd (0280)?
The return on equity (ROE) of King Fook Holdings Ltd is 11.9% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of King Fook Holdings Ltd (0280)?
On an EBIT basis the return on assets of King Fook Holdings Ltd is 9.4% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of King Fook Holdings Ltd (0280)?
The operating margin of King Fook Holdings Ltd is 10.5% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at King Fook Holdings Ltd (0280)?
Revenue at King Fook Holdings Ltd is growing +21.5% versus a year earlier (3y avg +4.5%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at King Fook Holdings Ltd (0280)?
Earnings per share at King Fook Holdings Ltd are growing +21.2% versus a year earlier. How much earnings per share grew versus a year earlier.
How much net cash does King Fook Holdings Ltd (0280) hold?
King Fook Holdings Ltd holds more cash than debt, HK$80.4M net (fiscal year 2026). The company holds more cash than debt, a safety cushion.
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Thin data
Nov 8, 2026