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Data-driven stock valuation

Aurora Design PCL (AURA) fair value: what the stock is really worth

As of Nov 6, 2026: fair value (intrinsic value) of Aurora Design PCL stock THB 14.88, price THB 13.30, upside +11.9%, quality 40 out of 100. Rating: undervalued. Calculated from audited financials with 17 of our 26 valuation models and 37 quality factors, updated daily.

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Consumer Cyclical TH

AD Aurora Design PCL logo Thin data Nov 5, 2026

Aurora Design PCL

AURA · BK
Speculative

The stock costs 11% less than our calculation considers fair.

Fair value 14.88 THB · Undervalued
Revenue last quarter +58% vs. a year ago.
Quality 40/100
Expensive Growth (revenue 5y +14.9 %/yr in THB)
Thin margins · 3.2% net margin (TTM)
Moderate debt
4.2% dividend yield · Watch coverage
Mixed vs. peers (7/13)
Negative free cash flow
Narrow moat 43/100 · thin data
Thin data
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What runs behind every stock

26 valuation models 8 families, DCF to NCAV 37 quality factors margins, balance sheet, cashflow, debt 6 AI factors moat, what no ratio measures 2,000+ data points verified, per stock, median

69 individual criteria per stock, every one traceable See the method →

Price vs Fair Value

18.14 THB 10.98 THB Fair Value 14.88 THB Nov 2022 Nov 2026

White line = price, green steps = our fair value per fiscal year. As of Nov 5, 2026.

How to read this chart

47‑month range 10.98 THB – 18.14 THB · fair‑value band 7.35 THB – 23.20 THB · the 13.30 THB price screens below the 14.88 THB fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). As of Nov 5, 2026.

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Company profile

Aurora Design Public Company Limited, together with its subsidiaries, retails gold jewelry, diamond jewelry, and gemstones through its chain and online stores in Thailand.

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It operates through Trading of Jewelry as Gold Jewelry; Trading of Diamonds, Gems and K-Gold; and Sale with Right Redemption for Gold Jewelry, Diamonds, Gems and K-Gold segments.

The company retails modern gold products comprising necklaces, rings, bracelets, earrings, and gold plates; diamond jewelry products consisting of diamond rings, necklaces, earrings, bracelets, and pendants; and design gold products, such as gold amulets, auspicious gold leaves, zodiac pendants, necklaces, bracelets, earrings, and gold handicraft frames.

It also engages in the manufacture of jewelry, gold jewelry, diamonds, and gemstones; and provision of gold financing services. The company offers its products and services under the AURORA, SENG HENG, AURORA DIAMOND, KHONG KWAN, and THONG MA NGERN PAI brands.

It serves white collar, traditional, and lower-income segment customers. Aurora Design Public Company Limited was founded in 1973 and is based in Bangkok, Thailand.

Stock analysis

Aurora Design PCL (AURA) currently trades at 13.30 THB, while our model-based Fair Value estimate is 14.88 THB, implying the stock looks roughly 11% undervalued today.

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Valuation

Bull case: the Growth Earnings group reads highest at a median of 23.62 THB per share, and 8 of the 17 models we run sit above the 13.30 THB price.

Bear case: the Asset-Based group reads lowest at 3.88 THB, and 9 of the 17 models stay below the price. Data coverage for this calculation is low.

Scenario range: 7.35 THB (bear) to 23.20 THB (bull), the price of 13.30 THB sits inside it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.

Quality & growth

The Quality Score stands at 40/100 (below-average quality), in the Consumer Cyclical sector.

Expensive Growth: The company is growing, but growth may require heavy reinvestment or weak cash conversion.

Aurora Design PCL reported revenue of 39.0B THB in FY2025 versus 22.3B THB in FY2021, a compound +15.0%/yr. Reported net income was 1.5B THB in FY2025, compounding +25.6%/yr from FY2021.

Key figures

Market cap 17.9B THB (≈ $534M) Small · P/E ratio 10.9 · P/S ratio 0.35 · EPS (TTM) 1.22 THB · Dividend yield 4.2% · Net margin 3.2% · Return on equity 21.5% · Return on assets (EBIT) 9.2% (5-year average).

Competitive moat

Our AI-assisted moat analysis scores the competitive advantage at 43 out of 100 (low confidence).

What moves the price

The share trades about 12% below its 52-week high and 12% above its 52-week low, currently below its 200-day average.

For context, the median of 10 Consumer Cyclical peers we cover trades at 25% fair-value upside, at 12%, AURA screens richer than that median.

Fair Value models

Bear 7.35 THB Fair Value 14.88 THB Bull 23.20 THB
Price 13.30 THB · Upside +11.9%
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above starts from their evidence-weighted blend, not from a single model. In cyclical trough or peak years, after dilution or a stock split it is adjusted afterwards, so it can sit above or below the models. Based on fiscal year 2025 figures (about 10 months old). Earnings retained since then (0.5660 THB per share) are deliberately not added. Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. If a model's bull case is above four times its base value, the table shows that limit with a > sign (like the overall Bull above): beyond it no assumption holds. Coverage ⓘCoverage = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Best data coverage
EPV 3.94 THB 4.82 THB 5.53 THB 74
Residual Income 5.91 THB 7.74 THB 11.91 THB 74
Owner Earnings 7.35 THB 14.88 THB 26.81 THB 73
All 17 models by family
DCF Models
Owner Earnings 7.35 THB 14.88 THB 26.81 THB 73
Earnings-Based
Graham-Dodd 7.43 THB 39.65 THB 54.93 THB 63
Lynch FV 10.95 THB 15.64 THB 20.33 THB 61
PEG = 1.0 10.95 THB 15.64 THB 20.33 THB 57
EPV 3.94 THB 4.82 THB 5.53 THB 74
Dividend Discount
Gordon GGM 3.12 THB 5.45 THB 7.31 THB 68
DDM Multi-Stage 3.12 THB 5.06 THB 5.84 THB 67
Multiples
P/E Multiple 18.02 THB 24.02 THB 30.03 THB 63
P/S Multiple 13.92 THB 18.56 THB 23.20 THB 58
P/B Multiple 16.39 THB 21.86 THB 27.32 THB 55
EV/EBIT 5.22 THB 10.53 THB 15.83 THB 63
EV/EBITDA 3.55 THB 8.30 THB 13.05 THB 63
EV/Revenue 0.0300 THB 4.63 THB 9.23 THB 46
Asset-Based
NCAV (Graham) 2.56 THB 3.88 THB 4.85 THB 54
Economic Profit
Residual Income 5.91 THB 7.74 THB 11.91 THB 74
ROIC Compounder 3.94 THB 4.82 THB 5.59 THB 72
Growth Earnings
Growth-Adj P/E 16.53 THB 23.62 THB 30.71 THB 67

Open the full fair value analysis →

Quality Score breakdown

Overall quality 40/100

It rates the business: profits, how they develop, real cash, balance sheet, investing and share count.

Profitability 54
How much profit the company makes from its sales and capital
Quality Growth 38
Are margins and returns getting better?
Cashflow 0
Do the profits arrive as real cash?
Financial strength 35
Debt, balance sheet and risk of trouble
Investment 43
Does it invest with discipline instead of growing at any price?
Low Volatility 82
How calm the share price moves, does not count
Price momentum 32
Price momentum of the last 3 to 12 months, does not count
Near the 52-week high 35
Distance to the 52-week high, does not count
New shares 77
Buys back shares or issues new ones?

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Revenue & earnings trend

Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card. 62/100
The company is growing, but growth may require heavy reinvestment or weak cash conversion.
Revenue growth 1 year
+17.5%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+9.6%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+14.9%
Start year 2020 (pandemic)
What shareholders gained per year (last 5 years), in THB ⓘWhat the business itself delivers per year: earnings growth per share plus the dividend yield. This is what you get IF the market keeps valuing the stock the same way: it contains no assumption about the market changing its mind. Computed per share, so buybacks count and a merger does not pass as growth. For a company that pays no dividend it is pure earnings growth per share. Period: earnings growth per share as CAGR over the last 5 reported fiscal years (annual statements), plus the current dividend yield. The start value is the median of the three years around the start, so a single crisis year (a pandemic or a write-down) does not distort the rate. Basis: EBIT basis. Measured in THB: this currency has depreciated against the euro and dollar over the long run, so part of the nominal rate is currency erosion that never reaches a EUR/USD investor.
≈ +7.3%
Earnings growth per share plus dividend.
Earnings per share, growth per year+3.1%
Dividend (yield on the price)4.2%
Profit margin 2020 to 2025 ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.6% → 4%
⚠ Rate on operating basis: 2025 sits 55% above its own trend.

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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Luxury Goods · 121 stocks

Beats the industry median on 7/13 measures
A mixed picture versus its industry peers.
Valuation
Quality Score 40 · Bottom 25%
Fair Value upside +11.9% · Above median
Profitability
Return on equity (12 months) 21.5% · Top 25%
Return on assets 6.0% · Above median
Net margin (12 months) 3.2% · Below median
Operating margin (12 months) 1.0% · Bottom 25%
Growth and dividend
Revenue growth (quarter YoY) 57.6% · Top 25%
Dividend yield (12 months) 4.2% · Above median
Balance sheet
Debt / equity 0.55× · Highest 25%

Valuation Multiplesvs Luxury Goods median · lower = cheaper

P/E (12 months) 10.9× · Cheaper than median
P/B 2.44× · Pricier than median
P/S (12 months) 0.35× · Cheapest 25%
EV/EBITDA 14.0× · Pricier than median

Strength profile in five axes (Snowflake)

VALUEFUTUREPASTHEALTHDIVIDEND
This stock
VALUEFUTUREPASTHEALTHDIVIDEND
Sector peers
VALUE (fair-value potential)49 · sector 16
FUTURE (revenue growth)100 · sector 53
PAST (return on equity)86 · sector 57
HEALTH (low debt)73 · sector 99
DIVIDEND (yield)84 · sector 56

Context: sector, industry, market

Values & ESG

Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.

None of the checked exposures detected

Similar stocks

10 more Luxury Goods stocks, each showing price versus our Fair Value estimate.

Stock Price Fair Value vs Fair Value Compare
Shanghai Yuyuan Tourist Mart (Group) Co 600655 ¥4.64 ¥9.51 +105% vs AURA
Pandora A/S PNDORA kr 901.60 kr 1,424 +58% vs AURA
Prada S.p.A 1913 HK$40.28 HK$60.89 +51% vs AURA
Signet Jewelers Limited SIG $117.26 $169.03 +44% vs AURA
Christian Dior SE CDI €441.40 €552.53 +25% vs AURA
Chow Tai Fook Jewellery Group 1929 HK$11.95 HK$11.89 −1% vs AURA
Tapestry, Inc TPR $132.80 $111.56 −16% vs AURA
Compagnie Financière Richemont SA CFR CHF 169.65 CHF 127.65 −25% vs AURA
Brunello Cucinelli S.p.A BC €86.62 €36.54 −58% vs AURA
Kalyan Jewellers India Limited KALYANKJIL ₹590.75 ₹184.73 −69% vs AURA

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Aurora Design PCL: fair value per Fair Value Calculator

Cite: Fair Value Calculator (2026). "Aurora Design PCL Fair Value". https://www.fairvalue-calculator.com/stock/AURA

Frequently asked questions

Is Aurora Design PCL (AURA) overvalued or undervalued?
As of Nov 5, 2026, our model estimates a fair value of 14.88 THB versus a price of 13.30 THB, about +12% upside (undervalued).
What is the fair value of AURA?
Our model-based fair value for Aurora Design PCL is 14.88 THB (as of Nov 5, 2026), built from audited fundamentals. The current price: 13.30 THB.
What is the quality score of AURA?
Aurora Design PCL has a Quality Score of 40/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Aurora Design PCL (AURA)?
Our model-based price target is the fair value of 14.88 THB (as of Nov 5, 2026) from 17 valuation models. Cautious scenario 7.35 THB, optimistic scenario 23.20 THB. It is a calculation from audited fundamentals, not an analyst target.
What is the Aurora Design PCL stock forecast for 2026?
Our models put fair value at 14.88 THB, about +12% upside versus a price of 13.30 THB (undervalued). Cautious scenario 7.35 THB, optimistic scenario 23.20 THB. The calculation is refreshed regularly with new filings.
What is the revenue of Aurora Design PCL (AURA)?
Aurora Design PCL reported trailing-twelve-month revenue of about 50.7B THB (latest available figure, as of Nov 5, 2026).
Does Aurora Design PCL pay a dividend?
Aurora Design PCL currently shows a dividend yield of 4.21% relative to its recent price (as of Nov 5, 2026).
How much is the dividend of Aurora Design PCL (AURA) and when is the ex-dividend date?
Aurora Design PCL pays a dividend of 0.56 THB per share a year, a dividend yield of 4.2%. The last ex-dividend date was Apr 30, 2026. The payout ratio is 45.9% of earnings. Our assessment: Watch coverage. The dividend isn’t fully covered by free cash flow or earnings, part of it is funded from reserves or debt. Fine for now, but worth watching: if it stays uncovered, the dividend could be cut.
What is the intrinsic value of Aurora Design PCL (AURA)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Aurora Design PCL it is 14.88 THB per share (as of Nov 5, 2026), against a price of 13.30 THB. It is the blended result of 17 valuation models in 7 families (DCF Models, Earnings-Based, Dividend Discount, Multiples, Asset-Based, Economic Profit, Growth Earnings).
Is Aurora Design PCL stock overvalued or undervalued in 2026?
As of Nov 5, 2026, AURA trades below its calculated fair value: price 13.30 THB, fair value 14.88 THB, a gap of about +12% (undervalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of AURA?
No. The price is what the market pays today (13.30 THB); the fair value is what the company's own numbers justify (14.88 THB). For Aurora Design PCL the two are 1.58 THB per share apart. That gap is exactly why we show both numbers side by side.
How much is Aurora Design PCL worth?
The market values Aurora Design PCL at about 17.9B THB (market capitalisation, as of Nov 5, 2026). Per share that is 13.30 THB; our models calculate a fair value of 14.88 THB per share.
What do the bullish and bearish scenarios say about AURA?
Our models span a range for Aurora Design PCL: cautious scenario 7.35 THB, base 14.88 THB, optimistic 23.20 THB per share (as of Nov 5, 2026, price 13.30 THB). The range comes from different growth and margin assumptions, not from analyst opinions.
What is the P/E ratio of AURA?
Aurora Design PCL trades at a price-to-earnings ratio of 10.9 (as of Nov 5, 2026). A P/E on its own says little: it compares the price with ONE year of profit, while our fair value of 14.88 THB is built from several models across several years. Other multiples: P/B 2.4, P/S 0.4, EV/EBITDA 14.0.
How solid is the balance sheet of Aurora Design PCL (AURA)?
Balance-sheet figures for Aurora Design PCL (as of Nov 5, 2026): return on equity 21.5%, debt of 0.55 per unit of equity. They feed the Quality Score of 40/100, which measures business quality independently of the share price.
How far is AURA from its 52-week high?
Aurora Design PCL trades at 13.30 THB, about 12% below its 52-week high of 15.10 THB and 12% above the low of 11.84 THB (as of Nov 6, 2026). Distance from the high says nothing about value: that is what the fair value of 14.88 THB is for.
Which stocks are comparable to Aurora Design PCL?
From the same area (Consumer Cyclical) we also value Compagnie Financière Richemont SA, Christian Dior SE, Tapestry, Inc, Chow Tai Fook Jewellery Group, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Aurora Design PCL stock attractive at the current price?
The data as of Nov 5, 2026: price 13.30 THB, calculated fair value 14.88 THB (+12%), Quality Score 40/100, from 17 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of AURA calculated?
We run Aurora Design PCL through 17 models from 7 families: DCF Models, Earnings-Based, Dividend Discount, Multiples, Asset-Based, Economic Profit, Growth Earnings. Every model gets the same audited fundamentals; the fair value of 14.88 THB builds on their evidence-weighted average, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 13.3% above its aggregate fair value. Aurora Design PCL currently trades 11% below its own fair value, and the market average says nothing about that. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Aurora Design PCL (AURA)?
The closing price on Nov 6, 2026 was 13.30 THB. Our model-based fair value is 14.88 THB, about +12% upside (undervalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Aurora Design PCL right now?
The model range is unusually wide (7.35 THB to 23.20 THB). The outcome hinges heavily on assumptions, so read the point estimate with caution. Evidence is limited here (fewer models, shorter history), so the fair value is a rougher estimate than usual.

Key figures of Aurora Design PCL

How large is the market capitalisation of Aurora Design PCL (AURA)?
The market capitalisation of Aurora Design PCL is 17.9B THB (≈ $534M). The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of Aurora Design PCL (AURA)?
The price-to-sales ratio of Aurora Design PCL is 0.35 (last twelve months). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of Aurora Design PCL (AURA)?
Earnings per share at Aurora Design PCL are 1.22 THB (price ÷ EPS = P/E 10.9). Earnings per share over the last twelve months: total profit spread across every single share.
What is the dividend yield of Aurora Design PCL (AURA)?
The dividend yield of Aurora Design PCL is 4.2% (payout 45.9%). Yearly dividend relative to the share price. 3% pays 3 per 100 invested. Below: how much of profit is used for it.
What is the net margin of Aurora Design PCL (AURA)?
The net margin of Aurora Design PCL is 3.2% (last twelve months). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of Aurora Design PCL (AURA)?
The return on equity (ROE) of Aurora Design PCL is 21.5% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of Aurora Design PCL (AURA)?
On an EBIT basis the return on assets of Aurora Design PCL is 9.2% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Aurora Design PCL (AURA)?
The operating margin of Aurora Design PCL is 1.0% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at Aurora Design PCL (AURA)?
Revenue at Aurora Design PCL is growing +57.6% versus a year earlier (3y avg +9.6%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at Aurora Design PCL (AURA)?
Earnings per share at Aurora Design PCL are growing −37.0% versus a year earlier. How much earnings per share grew versus a year earlier.
How much free cash flow does Aurora Design PCL (AURA) generate?
The free cash flow of Aurora Design PCL is −4.9B THB (fiscal year 2025). The cash truly left after running and investing in the business, this is what pays dividends and buybacks.
How much net debt does Aurora Design PCL (AURA) carry?
The net debt of Aurora Design PCL is 14.3B THB (fiscal year 2025). Debt minus cash on hand. The note shows how many years of free cash flow could in theory pay it off.
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