Aurora Design Public Company (AURA) Fair Value & Analysis
Consumer Cyclical · TH · Market cap 19.5B THB
Fair value as of: Jul 17, 2026
From 17 valuation models · updated 24 days ago
Fair value updated Jul 17, 2026, revised from 17.50 THB to 17.47 THB (−0.2%) since Jul 14, 2026. Share price +4.4% over the past month.
Below-average quality, screening 22% undervalued on our models.
What matters now
- The model range is unusually wide (7.83 THB to 30.71 THB). The outcome hinges heavily on assumptions, so read the point estimate with caution.
- Our model range runs from 7.83 THB (bear) to 30.71 THB (bull), base 17.47 THB. The closer the price sits to the lower half, the larger the margin of safety.
- Quality 34/100 (below-average quality) with high evidence: the data supports the verdict.
Price vs Fair Value (4 years)
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Jul 17, 2026.
How to read this chart
44‑month range 10.98 THB – 18.14 THB · fair‑value band 7.83 THB – 30.71 THB · the 14.30 THB price screens below the 17.47 THB fair value. Dashed = 300-day average. As of Jul 17, 2026.
Analysis
Aurora Design Public Company (AURA) currently trades at 14.30 THB, while our model-based Fair Value estimate is 17.47 THB, implying the stock looks roughly 22.2% undervalued today. The Quality Score stands at 34/100 (below-average quality), in the Consumer Cyclical sector. Bull case: trading below our estimate, it may offer upside if the fundamentals hold. Bear case: a low price can be a value trap when quality is weak or the data is thin (evidence: high), always confirm before acting.
Over the trailing twelve months, Aurora Design Public Company generated revenue of 39.0B THB at a net margin of 3.8%. Revenue grew 23.3% year over year. It earns a return on equity of 21.3%. Net debt stands at 14.3B THB. Fundamentals as of Jul 17, 2026
Our scenario range runs from 7.83 THB (bear case) to 30.71 THB (bull case); at 14.30 THB, the current price sits within that range. Bear and bull are the same models run on conservative and optimistic assumptions (margins, growth, valuation multiples), so a plausible valuation range, not a price target. The share trades about 8% below its 52-week high and 23% above its 52-week low, currently above its 200-day average. For context, the median of 10 Consumer Cyclical peers we cover trades at -41% fair-value upside, at 22%, AURA screens cheaper than that median.
Fair Value models
Each model estimates fair value its own way; the Fair Value above is the evidence-weighted blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small.
All 17 models by family
Widest divergence: DCF Models (33.70 THB) versus Asset-Based (3.68 THB). Highest evidence: Residual Income (76).
Key figures & financial health
More key figures
Figures from reported company fundamentals · as of Jul 17, 2026. TTM = trailing twelve months.
Quality Score breakdown
Of which business quality 34 · Market factors (momentum, volatility) 57
Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.
About the company
Aurora Design Public Company Limited, together with its subsidiaries, retails gold jewelry, diamond jewelry, and gemstones through its chain and online stores in Thailand. It operates through Trading of Jewelry as Gold Jewelry; Trading of Diamonds, Gems and K-Gold; and Sale with Right Redemption for Gold Jewelry, Diamonds, Gems and K-Gold segments.
Full company description
Aurora Design Public Company Limited, together with its subsidiaries, retails gold jewelry, diamond jewelry, and gemstones through its chain and online stores in Thailand. It operates through Trading of Jewelry as Gold Jewelry; Trading of Diamonds, Gems and K-Gold; and Sale with Right Redemption for Gold Jewelry, Diamonds, Gems and K-Gold segments. The company retails modern gold products comprising necklaces, rings, bracelets, earrings, and gold plates; diamond jewelry products consisting of diamond rings, necklaces, earrings, bracelets, and pendants; and design gold products, such as gold amulets, auspicious gold leaves, zodiac pendants, necklaces, bracelets, earrings, and gold handicraft frames. It also engages in the manufacture of jewelry, gold jewelry, diamonds, and gemstones; and provision of gold financing services. The company offers its products and services under the AURORA, SENG HENG, AURORA DIAMOND, KHONG KWAN, and THONG MA NGERN PAI brands. It serves white collar, traditional, and lower-income segment customers. Aurora Design Public Company Limited was founded in 1973 and is based in Bangkok, Thailand.
Company description, as reported by the company or data provider.
Revenue & earnings trend
FY2021 – FY2025 · reported fiscal years
Aurora Design Public Company reported revenue of 39.0B THB in FY2025 versus 22.3B THB in FY2021, a compound +15.0%/yr. Reported net income was 1.5B THB in FY2025, compounding +25.6%/yr from FY2021.
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Peer Group
Luxury Goods · 132 stocks
How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.
Valuation Multiples vs Luxury Goods median · lower = cheaper
Snowflake
Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
ESG scores are not available for this stock yet. Values and ESG data are contextual and can differ between providers.
Similar stocks
10 more Luxury Goods stocks, each showing price versus our Fair Value estimate (as of Jul 17, 2026).
| Stock | Price | Fair Value | vs Fair Value |
|---|---|---|---|
| Compagnie Financière Richemont SA CFR | CHF 197.40 | CHF 117.30 | -41% |
| Christian Dior SE DIO | €455.40 | €502.30 | +10% |
| Kering SA KER | €248.50 | €60.61 | -76% |
| Tapestry, Inc TPR | $140.73 | $19.95 | -86% |
| Chow Tai Fook Jewellery Group 1929 | HK$11.82 | HK$12.28 | +4% |
| The Swatch Group UHRN | CHF 40.95 | CHF 21.48 | -48% |
| Prada S.p.A 1913 | HK$43.26 | HK$64.05 | +48% |
| Pandora A/S PNDORA | kr 779.40 | kr 1,424 | +83% |
| Brunello Cucinelli S.p.A BC | €80.32 | €42.69 | -47% |
| Kalyan Jewellers India Limited KALYANKJIL | ₹546.60 | ₹238.57 | -56% |
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Frequently asked questions
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How we calculate Fair Value
Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data, nothing guessed.
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