Pranda Jewelry Public Company (PDJ) Fair Value & Analysis
Consumer Cyclical · TH · Market cap 557M THB
Fair value as of: Jul 19, 2026
From 15 valuation models · updated today
Fair value updated Jul 19, 2026, revised from 2.85 THB to 0.4700 THB (−83.5%) since Jun 24, 2026. Share price +4.2% over the past month.
Price vs Fair Value (12 months)
12‑month range 0.8900 THB – 1.41 THB · fair‑value band 0.4700 THB – 0.5300 THB · the 1.00 THB price screens above the 0.4700 THB fair value. As of Jul 19, 2026.
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Pranda Jewelry Public Company (PDJ) currently trades at 1.00 THB, while our model-based Fair Value estimate is 0.4700 THB, implying the stock looks roughly 53.0% overvalued today. We read business quality at 45/100 (below-average quality), in the Consumer Cyclical sector. Bear case: priced above our estimate, the market already discounts strong expectations. Bull case: above-average quality can justify a premium, the entry price still matters most (evidence: high).
Over the trailing twelve months, Pranda Jewelry Public Company generated revenue of 2.9B THB at a net margin of -11.1%. Revenue grew 8.3% year over year. It earns a return on equity of -14.8%. Net debt stands at 951M THB. Fundamentals as of Jul 19, 2026
Our scenario range runs from 0.4700 THB (bear case) to 0.5300 THB (bull case); at 1.00 THB, the current price sits above that range. The share trades about 33% below its 52-week high and 14% above its 52-week low, currently below its 200-day average. For context, the median of 10 Consumer Cyclical peers we cover trades at -27% fair-value upside, at -53%, PDJ screens richer than that median.
Key figures & financial health
More key figures
Figures from reported company fundamentals (EODHD) · as of Jul 19, 2026. TTM = trailing twelve months.
About the company
Pranda Jewelry Public Company Limited manufactures and distributes jewelry in Thailand, the United States, Hongkong, the United Kingdom, Canada, and internationally. The company offers gold and silver jewelry under the Prima, Prima Gold, Prima Art, Merii, and Gemondo brands. It also engages in dormitory rental activities. The company was founded in 1973 and is headquartered in Bangkok, Thailand.
Revenue & earnings trend
FY2021 – FY2025 · reported fiscal years
Pranda Jewelry Public Company reported revenue of 2.8B THB in FY2025 versus 2.9B THB in FY2021, a compound −0.5%/yr. Reported net income was −349M THB in FY2025.
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10 more Luxury Goods stocks, each showing price versus our Fair Value estimate (as of Jul 19, 2026).
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|---|---|---|---|
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| Compagnie Financière Richemont SA CFR | CHF 182.30 | CHF 132.36 | -27% |
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| Kering SA PPRUF | $318.73 | $86.83 | -73% |
| Tapestry, Inc TPR | $149.20 | $19.95 | -87% |
| Chow Tai Fook Jewellery Group 1929 | HK$12.22 | HK$13.19 | +8% |
| The Swatch Group UHRN | CHF 39.55 | CHF 24.00 | -39% |
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How we calculate Fair Value
Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data, nothing guessed.
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Not financial advice · no buy/sell recommendation. Model-based estimates are not certainties; their reliability depends on data quality and assumptions.