Pranda Jewelry Public Company Limited (PDJ) fair value: what the stock is really worth
As of Oct 15, 2026: fair value of Pranda Jewelry Public Company Limited THB 0.83, price THB 1.60, upside -48.1%, quality 49 out of 100. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.
69 individual criteria per stock, every one traceableSee the method →
Price vs Fair Value
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Oct 3, 2026.
How to read this chart
60‑month range 0.8900 THB – 3.02 THB · fair‑value band 0.8300 THB – 1.01 THB · the 1.60 THB price screens above the 0.8300 THB fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Oct 3, 2026.
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Pranda Jewelry Public Company Limited manufactures and distributes jewelry in Thailand, the United States, Hongkong, the United Kingdom, Canada, and internationally. The company offers gold and silver jewelry under the Prima, Prima Gold, Prima Art, Merii, and Gemondo brands.
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It also engages in dormitory rental activities. The company was founded in 1973 and is headquartered in Bangkok, Thailand.
Stock analysis
Pranda Jewelry Public Company Limited (PDJ) currently trades at 1.60 THB, while our model-based Fair Value estimate is 0.8300 THB, 48.1% below the price, so the stock looks overvalued today.
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Valuation
Bull case: the DCF Models group reads highest at a median of 3.00 THB per share, and 9 of the 15 models we run sit above the 1.60 THB price.
Bear case: the Earnings-Based group reads lowest at 0.4700 THB, and 6 of the 15 models stay below the price. Data coverage for this calculation is low.
Scenario range: 0.8300 THB (bear) to 1.01 THB (bull), the price of 1.60 THB sits above it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 49/100 (below-average quality), in the Consumer Cyclical sector.
Mixed Growth: Revenue is growing, but margins or cash flow do not fully confirm the trend.
Pranda Jewelry Public Company Limited reported revenue of 2.8B THB in FY2025 versus 2.9B THB in FY2021, a compound −0.5%/yr. Reported net income was −349M THB in FY2025.
Key figures
Market cap 948M THB (≈ $28.4M) · P/S ratio 0.29 · EPS (TTM) −0.3500 THB · Dividend yield 6.6% · Net margin −12.3% · Return on equity −9.8% · Return on assets (EBIT) 3.3% · Operating margin 3.5%.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 19 out of 100 (low confidence).
What moves the price
The share trades about 1% below its 52-week high and 80% above its 52-week low, currently above its 200-day average.
For context, the median of 10 Consumer Cyclical peers we cover trades at 12% fair-value upside, at −48%, PDJ screens richer than that median.
Fair Value models
Bear0.8300 THBFair Value 0.8300 THBBull1.01 THB
Price 1.60 THB · Upside -48.1%
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above is their evidence-weighted blend, not the output of a single model.Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. If a model's bull case is above four times its base value, the table shows that limit with a > sign (like the overall Bull above): beyond it no assumption holds.Coverage ⓘCoverage = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card.42/100
Revenue is growing, but margins or cash flow do not fully confirm the trend.
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+10.2%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+5.4%
Revenue growth 22 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+1.9%
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Profit margin (trend) ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.
−3.9% (2020) → 0.6% (2025)
What shareholders gained per year ⓘWe only publish this rate when it is defensible. Reason: fiscal 2025 is a loss year, no rate is defined from a loss
not computed
Growth Forecast
Little optimism in the price
The price assumes less growth than the company has delivered so far.
What the price assumes ⓘThis turns our valuation around: instead of asking what the share is worth, it asks what growth the current price requires. It uses the cash the company keeps after all spending (free cash flow), the same discount rate as our models, five years of growth, then slowing evenly to 2 % a year by year ten. Compared with the analysts' sales forecasts extended to the same five years (at least three analysts, for context only, it does not enter the Fair Value): within 3 percentage points counts as "in line" (amber), below that little optimism (green), above that a lot of optimism (red).
−4.9%
The company could shrink this much every year for the next five years and today's price would still be justified.
What forecasts expect
n/a
No analyst forecast available.
After inflation (Thailand: IMF forecast 1.2% a year to 2030, 1.1% from 2016 to 2025) that is about −6.0% a year for the price.
Compare Pranda Jewelry Public Company Limited with another stock
Price, fair value, quality and upside side by side.
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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Luxury Goods · 121 stocks
Beats the industry median on 4/9 measures
A mixed picture versus its industry peers.
Valuation
Quality Score49 · Below median
Fair Value upside−48.1% · Below median
Profitability
Return on assets−9.9% · Bottom 25%
Net margin (12 months)−6.7% · Bottom 25%
Operating margin (12 months)3.5% · Below median
Growth and dividend
Revenue growth29.1% · Above median
Dividend yield (12 months)6.6% · Top 25%
Balance sheet
Debt / equity0.00× · Below median
Valuation Multiplesvs Luxury Goods median · lower = cheaper
Price / free cash flow0.1× · Cheapest 25%
Strength profile in five axes (Snowflake)
This stockSector peers
VALUE (fair-value potential)0· sector 12
FUTURE (revenue growth)100· sector 53
PAST (return on equity)0· sector 57
HEALTH (low debt)100· sector 99
DIVIDEND (yield)100· sector 54
VALUE 0: the price sits above our fair-value range.
For bloggers, editors and developers: paste this into your site or blog (a “Custom HTML” block in WordPress), it shows the current fair value and links back here. Free, plain HTML, and welcome. Full data streams (CSV/JSON) at /developers.
Cite: Fair Value Calculator (2026). "Pranda Jewelry Public Company Limited Fair Value". https://www.fairvalue-calculator.com/stock/PDJ
Frequently asked questions
Is Pranda Jewelry Public Company Limited (PDJ) overvalued or undervalued?
As of Oct 3, 2026, our model estimates a fair value of 0.8300 THB versus a price of 1.60 THB, about −48% upside (overvalued).
What is the fair value of PDJ?
Our model-based fair value for Pranda Jewelry Public Company Limited is 0.8300 THB (as of Oct 3, 2026), built from audited fundamentals. The current price: 1.60 THB.
What is the quality score of PDJ?
Pranda Jewelry Public Company Limited has a Quality Score of 49/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Pranda Jewelry Public Company Limited (PDJ)?
Our model-based price target is the fair value of 0.8300 THB (as of Oct 3, 2026) from 15 valuation models. Cautious scenario 0.8300 THB, optimistic scenario 1.01 THB. It is a calculation from audited fundamentals, not an analyst target.
What is the Pranda Jewelry Public Company Limited stock forecast for 2026?
Our models put fair value at 0.8300 THB, about −48% upside versus a price of 1.60 THB (overvalued). Cautious scenario 0.8300 THB, optimistic scenario 1.01 THB. The calculation is refreshed regularly with new filings.
What is the revenue of Pranda Jewelry Public Company Limited (PDJ)?
Pranda Jewelry Public Company Limited reported trailing-twelve-month revenue of about 3.1B THB (latest available figure, as of Oct 3, 2026).
Does Pranda Jewelry Public Company Limited pay a dividend?
Pranda Jewelry Public Company Limited currently shows a dividend yield of 6.62% relative to its recent price (as of Oct 3, 2026).
What growth is priced into Pranda Jewelry Public Company Limited (PDJ)?
For today's price to be fair in a discounted-cash-flow model, Pranda Jewelry Public Company Limited would have to grow free cash flow by -4.9 % per year for five years (discount rate 10.1 %, then slowing evenly to 2 % perpetual growth by year ten). Over the last 5 years revenue grew +2.9 % per year. As of Oct 3, 2026.
What discount rate (WACC) does the fair value of PDJ use?
Our models discount Pranda Jewelry Public Company Limited at 10.1 %: a base by market capitalisation (nano), damped by beta 0.15, country premium for Thailand. The same rate applies in all 26 models.
What is a reverse DCF?
A reverse DCF turns the usual calculation around. Instead of deriving a value from assumptions, it takes today's price as given and asks: what free-cash-flow growth would a company have to deliver for exactly this price to be fair? The result is not a forecast but the expectation already priced in. For Pranda Jewelry Public Company Limited that is -4.9 % per year a year over ten years, using the same discount rate (10.1 %) and the same formula as our fair value.
How much growth has Pranda Jewelry Public Company Limited (PDJ) delivered so far?
Over the past 5 years revenue at Pranda Jewelry Public Company Limited grew +2.9 % a year. The price currently implies -4.9 % per year free-cash-flow growth a year. Comparing the two shows how much confidence is in the price: if it demands more than has been delivered, the business has to accelerate for the maths to work.
How fast is the sector of Pranda Jewelry Public Company Limited (PDJ) growing?
The median revenue growth in the sector is +4.4 % a year. That is the yardstick for the growth priced into Pranda Jewelry Public Company Limited (-4.9 % per year a year): it shows whether the expectation is within the usual range or beyond it.
What is the free cash flow yield of Pranda Jewelry Public Company Limited (PDJ)?
The free-cash-flow yield on the price is 21.83 %: that much free cash flow Pranda Jewelry Public Company Limited produces per unit of market value. When it exceeds the discount rate of our models (10.1 %), the business already earns more than its cost of capital demands, and the price needs little additional growth.
What is the intrinsic value of Pranda Jewelry Public Company Limited (PDJ)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Pranda Jewelry Public Company Limited it is 0.8300 THB per share (as of Oct 3, 2026), against a price of 1.60 THB. It is the blended result of 15 valuation models (cash flow, earnings, asset, dividend).
Is Pranda Jewelry Public Company Limited stock overvalued or undervalued in 2026?
As of Oct 3, 2026, PDJ trades above its calculated fair value: price 1.60 THB, fair value 0.8300 THB, a gap of about −48% (overvalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of PDJ?
No. The price is what the market pays today (1.60 THB); the fair value is what the company's own numbers justify (0.8300 THB). For Pranda Jewelry Public Company Limited the two are 0.7700 THB per share apart. That gap is exactly why we show both numbers side by side.
How much is Pranda Jewelry Public Company Limited worth?
The market values Pranda Jewelry Public Company Limited at about 948M THB (market capitalisation, as of Oct 3, 2026). Per share that is 1.60 THB; our models calculate a fair value of 0.8300 THB per share.
What do the bullish and bearish scenarios say about PDJ?
Our models span a range for Pranda Jewelry Public Company Limited: cautious scenario 0.8300 THB, base 0.8300 THB, optimistic 1.01 THB per share (as of Oct 3, 2026, price 1.60 THB). The range comes from different growth and margin assumptions, not from analyst opinions.
How solid is the balance sheet of Pranda Jewelry Public Company Limited (PDJ)?
Balance-sheet figures for Pranda Jewelry Public Company Limited (as of Oct 3, 2026): return on equity −9.8%, debt of 0.00 per unit of equity. They feed the Quality Score of 49/100, which measures business quality independently of the share price.
How far is PDJ from its 52-week high?
Pranda Jewelry Public Company Limited trades at 1.60 THB, about 1% below its 52-week high of 1.62 THB and 80% above the low of 0.8900 THB (as of Oct 15, 2026). Distance from the high says nothing about value: that is what the fair value of 0.8300 THB is for.
Which stocks are comparable to Pranda Jewelry Public Company Limited?
From the same area (Consumer Cyclical) we also value Compagnie Financière Richemont SA, Christian Dior SE, Titan Company, Tapestry, Inc, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Pranda Jewelry Public Company Limited stock attractive at the current price?
The data as of Oct 3, 2026: price 1.60 THB, calculated fair value 0.8300 THB (−48%), Quality Score 49/100, from 15 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of PDJ calculated?
We run Pranda Jewelry Public Company Limited through 15 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of 0.8300 THB, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 14.4 % above its aggregate fair value. Pranda Jewelry Public Company Limited itself currently trades above fair value. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Pranda Jewelry Public Company Limited (PDJ)?
The closing price on Oct 15, 2026 was 1.60 THB. Our model-based fair value is 0.8300 THB, about −48% upside (overvalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Pranda Jewelry Public Company Limited right now?
The price sits above even our optimistic bull case (1.01 THB). The favourable scenario is already priced in. The large gap to fair value rests on thin data (low evidence): fewer applicable models and a shorter history. Read it with extra caution. Solid but not exceptional quality (49/100) and above fair value, neither a clear bargain nor a standout compounder.
Key figures of Pranda Jewelry Public Company Limited
How large is the market capitalisation of Pranda Jewelry Public Company Limited (PDJ)?
The market capitalisation of Pranda Jewelry Public Company Limited is 948M THB (≈ $28.4M). The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of Pranda Jewelry Public Company Limited (PDJ)?
The price-to-sales ratio of Pranda Jewelry Public Company Limited is 0.29 (last twelve months). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of Pranda Jewelry Public Company Limited (PDJ)?
Earnings per share at Pranda Jewelry Public Company Limited are −0.3500 THB. Earnings per share over the last twelve months: total profit spread across every single share.
What is the dividend yield of Pranda Jewelry Public Company Limited (PDJ)?
The dividend yield of Pranda Jewelry Public Company Limited is 6.6%. Yearly dividend relative to the share price. 3% pays 3 per 100 invested. Below: how much of profit is used for it.
What is the net margin of Pranda Jewelry Public Company Limited (PDJ)?
The net margin of Pranda Jewelry Public Company Limited is −12.3% (fiscal year 2025). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of Pranda Jewelry Public Company Limited (PDJ)?
The return on equity (ROE) of Pranda Jewelry Public Company Limited is −9.8% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of Pranda Jewelry Public Company Limited (PDJ)?
On an EBIT basis the return on assets of Pranda Jewelry Public Company Limited is 3.3% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Pranda Jewelry Public Company Limited (PDJ)?
The operating margin of Pranda Jewelry Public Company Limited is 3.5% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at Pranda Jewelry Public Company Limited (PDJ)?
Revenue at Pranda Jewelry Public Company Limited is growing +29.1% versus a year earlier (3y avg −7.6%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at Pranda Jewelry Public Company Limited (PDJ)?
Earnings per share at Pranda Jewelry Public Company Limited are growing −40.4% versus a year earlier. How much earnings per share grew versus a year earlier.
How much net debt does Pranda Jewelry Public Company Limited (PDJ) carry?
The net debt of Pranda Jewelry Public Company Limited is 951M THB (fiscal year 2025, ≈ 4.6 yrs of FCF). Debt minus cash on hand. The note shows how many years of free cash flow could in theory pay it off.
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Thin data
Oct 3, 2026