Pranda Jewelry Public Company Limited (PDJ) Fair Value & Analysis
Consumer Cyclical · TH · Market cap 557M THB (≈ $16.7M)
What is Pranda Jewelry Public Company Limited really worth?
A solid business, but trading 147% above our fair value of 0.4500 THB.
Strengths
Risks
Fair value as of: Aug 19, 2026
From 15 valuation models · updated 14 days ago
Share price +13.3% over the past month.
What runs behind every stock
69 individual criteria per stock, every one traceable See the method →
What matters now
- The price sits above even our optimistic bull case (0.5300 THB). The favourable scenario is already priced in.
- The large gap to fair value rests on thin data (low evidence): fewer applicable models and a shorter history. Read it with extra caution.
- Solid but not exceptional quality (51/100) and above fair value, neither a clear bargain nor a standout compounder.
Price vs Fair Value (5 years)
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Aug 19, 2026.
How to read this chart
60‑month range 0.8900 THB – 3.02 THB · fair‑value band 0.4500 THB – 0.5300 THB · the 1.11 THB price screens above the 0.4500 THB fair value. Dashed = 300-day average. As of Aug 19, 2026.
Analysis
Pranda Jewelry Public Company Limited (PDJ) currently trades at 1.11 THB, while our model-based Fair Value estimate is 0.4500 THB, implying the stock looks roughly 146.7% overvalued today. The Quality Score stands at 51/100 (solid quality), in the Consumer Cyclical sector. Bull case: the DCF Models group reads highest at a median of 2.73 THB per share, and 9 of the 15 models we run sit above the 1.11 THB price. Bear case: the Earnings-Based group reads lowest at 0.4600 THB, and 6 of the 15 models stay below the price. Evidence for this calculation is low.
Over the trailing twelve months, Pranda Jewelry Public Company Limited generated revenue of 2.9B THB at a net margin of −11.1%. Revenue grew 8.3% year over year. It earns a return on equity of −14.8%. Net debt stands at 951M THB. Fundamentals as of Aug 19, 2026
Our scenario range runs from 0.4500 THB (bear case) to 0.5300 THB (bull case); at 1.11 THB, the current price sits above that range. Bear and bull are the same models run on conservative and optimistic assumptions (margins, growth, valuation multiples), so a plausible valuation range, not a price target. The share trades about 26% below its 52-week high and 26% above its 52-week low, currently below its 200-day average. For context, the median of 10 Consumer Cyclical peers we cover trades at −6% fair-value upside, at −59%, PDJ screens richer than that median.
Fair Value models
Each model estimates fair value its own way; the Fair Value above is the evidence-weighted, family-balanced blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small. Every input is real reported data, nothing guessed.
All 15 models by family
Widest divergence: DCF Models (2.73 THB) versus Earnings-Based (0.4600 THB). Highest evidence: FCF DCF (82).
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Key figures & financial health
More key figures
Figures from reported company fundamentals · as of Aug 19, 2026. TTM = trailing twelve months.
Quality Score breakdown
Of which business quality 49 · Market factors (momentum, volatility) 44
Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.
All values are scores from 0 to 100 (100 = best against fixed, research-based bands), not percentages. The three market factors (momentum, 52-week proximity, low volatility) are displayed but carry zero weight in the headline number: market sentiment is not a business property.
About the company
Pranda Jewelry Public Company Limited manufactures and distributes jewelry in Thailand, the United States, Hongkong, the United Kingdom, Canada, and internationally. The company offers gold and silver jewelry under the Prima, Prima Gold, Prima Art, Merii, and Gemondo brands. It also engages in dormitory rental activities.
Full company description
Pranda Jewelry Public Company Limited manufactures and distributes jewelry in Thailand, the United States, Hongkong, the United Kingdom, Canada, and internationally. The company offers gold and silver jewelry under the Prima, Prima Gold, Prima Art, Merii, and Gemondo brands. It also engages in dormitory rental activities. The company was founded in 1973 and is headquartered in Bangkok, Thailand.
Company description, as reported by the company or data provider.
Revenue & earnings trend
FY2021 – FY2025 · reported fiscal years
Pranda Jewelry Public Company Limited reported revenue of 2.8B THB in FY2025 versus 2.9B THB in FY2021, a compound −0.5%/yr. Reported net income was −349M THB in FY2025.
PDJ screens 147% overvalued. Compare with Hermès International Société en commandite par actions →
Peer Group
Luxury Goods · 136 stocks
How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.
Valuation Multiples vs Luxury Goods median · lower = cheaper
Strength profile in five axes (Snowflake)
Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.
VALUE 0: the price sits above our fair-value range.
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
Similar stocks
10 more Luxury Goods stocks, each showing price versus our Fair Value estimate (as of Aug 19, 2026).
| Stock | Price | Fair Value | vs Fair Value |
|---|---|---|---|
| Hermès International Société en commandite par actions RMS | €1,598 | €950.24 | −41% |
| Compagnie Financière Richemont SA CFR | CHF 192.15 | CHF 119.49 | −38% |
| Christian Dior SE DIO | €423.60 | €1,095 | +159% |
| Titan Company TITAN | ₹5,106 | ₹972.23 | −81% |
| Tapestry, Inc TPR | $153.74 | $19.95 | −87% |
| Chow Tai Fook Jewellery Group 1929 | HK$12.31 | HK$11.51 | −6% |
| The Swatch Group UHRN | CHF 37.90 | CHF 21.48 | −43% |
| Prada S.p.A 1913 | HK$40.86 | HK$64.71 | +58% |
| Pandora A/S PNDORA | kr 783.00 | kr 1,424 | +82% |
| Laopu Gold Co 6181 | HK$359.20 | HK$544.05 | +51% |
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