Vertu Motors plc (VTU) Fair Value & Analysis
Consumer Cyclical · GB · Market cap 235M GBX
Fair value as of: Aug 13, 2026
From 25 valuation models · updated yesterday
Share price +11.1% over the past month.
A solid business, screening 25% undervalued on our models.
What matters now
- Solid quality (60/100) at a price below fair value, the discount is the argument here, not the business quality.
- Our model range runs from £0.7900 (bear) to £1.32 (bull), base £1.05. The closer the price sits to the lower half, the larger the margin of safety.
- Quality 60/100 (solid quality) with high evidence: the data supports the verdict.
Price vs Fair Value (5 years)
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Aug 13, 2026.
How to read this chart
60‑month range £0.3426 – £0.8540 · fair‑value band £0.7900 – £1.32 · the £0.8400 price screens below the £1.05 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Aug 13, 2026.
Analysis
Vertu Motors plc (VTU) currently trades at £0.8400, while our model-based Fair Value estimate is £1.05, implying the stock looks roughly 25.0% undervalued today. The Quality Score stands at 60/100 (solid quality), in the Consumer Cyclical sector. Bull case: trading below our estimate, it may offer upside if the fundamentals hold. Bear case: a low price can be a value trap when quality is weak or the data is thin (evidence: high), always confirm before acting.
Over the trailing twelve months, Vertu Motors plc generated revenue of £4.8B at a net margin of 0.3%. Revenue grew 1.5% year over year. It earns a return on equity of 4.1%. Net debt stands at £159M. Fundamentals as of Aug 13, 2026
Our scenario range runs from £0.7900 (bear case) to £1.32 (bull case); at £0.8400, the current price sits within that range. Bear and bull are the same models run on conservative and optimistic assumptions (margins, growth, valuation multiples), so a plausible valuation range, not a price target. For context, the median of 10 Consumer Cyclical peers we cover trades at -5% fair-value upside, at 25%, VTU screens cheaper than that median.
Fair Value models
Each model estimates fair value its own way; the Fair Value above is the evidence-weighted blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small.
All 25 models by family
Widest divergence: Growth DCF (£1.52) versus Dividend Discount (£0.2300). Highest evidence: Growth DCF (80).
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Key figures & financial health
More key figures
Figures from reported company fundamentals · as of Aug 13, 2026. TTM = trailing twelve months.
Quality Score breakdown
Of which business quality 59 · Market factors (momentum, volatility) 81
Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.
About the company
Vertu Motors plc operates as an automotive retailer in the United Kingdom. It sells new and used cars and motorcycles, vans, motability cars, electric vehicles, and commercial vehicles, as well as provides related aftersales services.
Full company description
Vertu Motors plc operates as an automotive retailer in the United Kingdom. It sells new and used cars and motorcycles, vans, motability cars, electric vehicles, and commercial vehicles, as well as provides related aftersales services. The company operates chain of franchised dealerships offering sales, service, parts, and body shop facilities for new and used cars, and commercial vehicles under the Bristol Street Motors, Macklin Motors, and Vertu Motors. The company's franchise dealerships include Audi, BMW, Honda, Jaguar, Jeep, Kia, Volvo, Land Rover, Mercedes-Benz, Mercedes-AMG, MINI, smart, Volkswagen, Citroen, CUPRA, Dacia, Ford, Hyundai, MG, Nissan, Renault, SEAT, SKODA, Vauxhall, Mazda, BYD, Peugeot, and Toyota. In addition, it operates as a pension scheme trustee; provides vehicle financing and leasing services; maintenance and repair of motor vehicles; and payroll administration services. Further, the company is involved in the online van and parts retailing; online advertising; and property businesses. The company was incorporated in 2006 and is headquartered in Gateshead, the United Kingdom.
Company description, as reported by the company or data provider.
Revenue & earnings trend
FY2022 – FY2026 · reported fiscal years
Vertu Motors plc reported revenue of £4.8B in FY2026 versus £3.6B in FY2022, a compound +7.5%/yr. Reported net income was £14.6M in FY2026, compounding −29.7%/yr from FY2022.
of which total revenue +7.7 pp · buybacks/dilution +0.4 pp
Absolute contributions in percentage points per year; they sum to the EPS growth rate. Start and end points are 3-year averages (details on hover).
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Peer Group
Auto & Truck Dealerships · 104 stocks
How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.
Valuation Multiples vs Auto & Truck Dealerships median · lower = cheaper
Snowflake
Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
ESG scores are not available for this stock yet. Values and ESG data are contextual and can differ between providers.
Similar stocks
10 more Auto & Truck Dealerships stocks, each showing price versus our Fair Value estimate (as of Aug 13, 2026).
| Stock | Price | Fair Value | vs Fair Value |
|---|---|---|---|
| Carvana Co CVNA | $72.48 | $24.58 | -66% |
| Penske Automotive Group PAG | $218.00 | $217.41 | -0% |
| D'Ieteren Group DIE | €175.00 | €105.40 | -40% |
| Hotai Motor Co 2207 | 524.00 TWD | 558.82 TWD | +7% |
| CarMax, Inc KMX | $58.71 | $29.44 | -50% |
| Lithia Motors, Inc LAD | $378.55 | $498.50 | +32% |
| AutoNation, Inc AN | $208.62 | $329.77 | +58% |
| Rush Enterprises, Inc RUSHA | $80.63 | $66.27 | -18% |
| Valvoline Inc VVV | $33.30 | $24.55 | -26% |
| OPENLANE, Inc OPLN | $35.33 | $33.46 | -5% |
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Frequently asked questions
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How we calculate Fair Value
Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data, nothing guessed.
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