Watches Of Switzerland Group PLC (WOSG) fair value: what the stock is really worth
As of Nov 6, 2026: fair value (intrinsic value) of Watches Of Switzerland Group PLC stock £9.41, price £7.47, upside +26.0%, quality 69 out of 100. Rating: undervalued. Calculated from audited financials with 24 of our 26 valuation models and 37 quality factors, updated daily.
69 individual criteria per stock, every one traceableSee the method →
Price vs Fair Value
White line = price, green steps = our fair value per fiscal year. As of Nov 6, 2026.
How to read this chart
60‑month range £3.19 – £15.18 · fair‑value band £7.06 – £11.76 · the £7.47 price screens below the £9.41 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). 1 fiscal year is left out: there the valuation rested on only a fraction of the usual models. As of Nov 6, 2026.
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Watches of Switzerland Group PLC operates as a retailer of luxury watches and jewelry in the United Kingdom, Europe, and the United States. The company engages in the sale of fashion and classic watches, and jewelry; and gifts, as well as provides servicing, repairs, and product insurance services.
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It trades under the Watches of Switzerland, Mappin & Webb, Goldsmiths, Mayors, Betteridge, Analog:Shift, and Hodinkee brands, as well as hosts Rolex, Cartier, OMEGA, TUDOR, and TAG Heuer brands. The company sells its products through showrooms, and online and wholesale channel.
Watches of Switzerland Group PLC was founded in 1775 and is based in Leicester, the United Kingdom.
Stock analysis
Watches Of Switzerland Group PLC (WOSG) currently trades at £7.47, while our model-based Fair Value estimate is £9.41, implying the stock looks roughly 21% undervalued today.
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Valuation
Bull case: the Growth DCF group reads highest at a median of £12.41 per share, and 15 of the 24 models we run sit above the £7.47 price.
Bear case: the Economic Profit group reads lowest at £4.44, and 9 of the 24 models stay below the price. Data coverage for this calculation is medium.
Scenario range: £7.06 (bear) to £11.76 (bull), the price of £7.47 sits inside it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 69/100 (solid quality), in the Consumer Cyclical sector.
Healthy Growth: Revenue growth appears healthy and is supported by profitability and cash-flow quality.
Watches Of Switzerland Group PLC reported revenue of £1.8B in FY2026 versus £1.2B in FY2022, a compound +10.2%/yr. Reported net income was £99.0M in FY2026, compounding −0.5%/yr from FY2022.
Key figures
Market cap £1.7B Mid · P/E ratio 17.6 · P/S ratio 0.95 · EPS (TTM) £0.4244 · Net margin 5.4% · Return on equity 17.0% · Return on assets (EBIT) 11.5% (5-year average) · Operating margin 10.2%.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 50 out of 100 (low confidence).
What moves the price
The share trades about 7% below its 52-week high and 86% above its 52-week low, currently above its 200-day average.
For context, the median of 10 Consumer Cyclical peers we cover trades at 25% fair-value upside, at 26%, WOSG screens cheaper than that median.
Fair Value models
Bear£7.06Fair Value £9.41Bull£11.76
Price £7.47 · Upside +26.0%
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above starts from their evidence-weighted blend, not from a single model. In cyclical trough or peak years, after dilution or a stock split it is adjusted afterwards, so it can sit above or below the models. Based on fiscal year 2026 figures (about 6 months old). Earnings retained since then (£0.2274 per share) are deliberately not added.Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. If a model's bull case is above four times its base value, the table shows that limit with a > sign (like the overall Bull above): beyond it no assumption holds.Coverage ⓘCoverage = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card.95/100
Revenue growth appears healthy and is supported by profitability and cash-flow quality.
Revenue growth 1 year
+10.7%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+5.8%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+15.1%
Start year 2021 (pandemic). Over 10 years: +16.1% a year
Revenue growth 12 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+17.5%
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What shareholders gained per year (last 5 years) (mathematically smoothed) ⓘWhat the business itself delivers per year: earnings growth per share plus the dividend yield. This is what you get IF the market keeps valuing the stock the same way: it contains no assumption about the market changing its mind. Computed per share, so buybacks count and a merger does not pass as growth. For a company that pays no dividend it is pure earnings growth per share. Period: earnings growth per share as CAGR over the last 5 reported fiscal years (annual statements), plus the current dividend yield. The start value is the median of the three years around the start, so a single crisis year (a pandemic or a write-down) does not distort the rate. Smoothed = median of all growth paths between the years of the window (trend line on the logarithm of earnings per share): a single extreme year cannot distort the rate. The reported figure stays in the tooltip.
+1.9%
Earnings growth per share plus dividend.
Earnings per share, growth per year+1.9%
Dividend (yield on the price)0.0%
Pace: 5 vs 10 years ⓘTwo data points, not a trend model: earnings growth per share over the last 5 fiscal years against the last 10. Labelled "steady" when both rates are within 3 percentage points of each other, otherwise picking up or flattening. Shown only when ten years of history exist.15.1% vs 34.5%, slowing
Profit margin 2021 to 2026 ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.10% → 10%
2026 sits 72% above its own trend. The rate follows the median trend of the last 5 years, not that single year.
Pace: the 5-year rate starts in 2021 (pandemic)
Growth Forecast
Price in line with expectations
The price assumes less growth than the company has delivered so far and about what analysts expect.
What the price assumes ⓘThis turns our valuation around: instead of asking what the share is worth, it asks what growth the current price requires. It uses the cash the company keeps after all spending (free cash flow), the same discount rate as our models, five years of growth, then slowing evenly to 2 % a year by year ten. Compared with the analysts' sales forecasts extended to the same five years (at least three analysts, for context only, it does not enter the Fair Value): within 3 percentage points counts as "in line" (amber), below that little optimism (green), above that a lot of optimism (red).
+3.9%
Yearly growth needed for the next five years to justify today's price.
What forecasts expect ⓘAnalysts publish sales forecasts for the next two fiscal years. For the years after that, growth slows evenly to 2 % a year by year ten (2 % is the long-run rate our models use). Projected years are marked as such.
+6.4%
Yearly sales growth analysts expect, extended to five years.
After inflation (UK: IMF forecast 2.3% a year to 2030, 3.3% from 2016 to 2025) that is about +1.5% a year for the price and +4.0% for the forecasts.
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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Luxury Goods · 121 stocks
Beats the industry median on 10/14 measures
Overall it ranks above its industry peers.
Valuation
Quality Score69 · Top 25%
Fair Value upside+26.0% · Above median
Profitability
Return on equity (12 months)17.0% · Above median
Return on assets6.8% · Above median
Net margin (12 months)5.4% · Below median
Operating margin (12 months)10.2% · Above median
Growth and dividend
Revenue growth (quarter YoY)13.4% · Above median
Balance sheet
Debt / equity0.19× · Highest 25%
Valuation Multiplesvs Luxury Goods median · lower = cheaper
P/E (12 months)17.6× · Pricier than median
P/B2.76× · Pricier than median
P/S (12 months)0.95× · Cheaper than median
Price / free cash flow (fiscal year)10.0× · Cheaper than median
For bloggers, editors and developers: paste this into your site or blog (a “Custom HTML” block in WordPress), it shows the current fair value and links back here. Free, plain HTML, and welcome. Full data streams (CSV/JSON) at /developers.
Cite: Fair Value Calculator (2026). "Watches Of Switzerland Group PLC Fair Value". https://www.fairvalue-calculator.com/stock/WOSG
Frequently asked questions
Is Watches Of Switzerland Group PLC (WOSG) overvalued or undervalued?
As of Nov 6, 2026, our model estimates a fair value of £9.41 versus a price of £7.47, about +26% upside (undervalued).
What is the fair value of WOSG?
Our model-based fair value for Watches Of Switzerland Group PLC is £9.41 (as of Nov 6, 2026), built from audited fundamentals. The current price: £7.47.
What is the quality score of WOSG?
Watches Of Switzerland Group PLC has a Quality Score of 69/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Watches Of Switzerland Group PLC (WOSG)?
Our model-based price target is the fair value of £9.41 (as of Nov 6, 2026) from 24 valuation models. Cautious scenario £7.06, optimistic scenario £11.76. It is a calculation from audited fundamentals, not an analyst target.
What is the Watches Of Switzerland Group PLC stock forecast for 2026?
Our models put fair value at £9.41, about +26% upside versus a price of £7.47 (undervalued). Cautious scenario £7.06, optimistic scenario £11.76. The calculation is refreshed regularly with new filings.
What is the revenue of Watches Of Switzerland Group PLC (WOSG)?
Watches Of Switzerland Group PLC reported trailing-twelve-month revenue of about £1.8B (latest available figure, as of Nov 6, 2026).
What growth is priced into Watches Of Switzerland Group PLC (WOSG)?
For today's price to be fair in a discounted-cash-flow model, Watches Of Switzerland Group PLC would have to grow free cash flow by +3.9 % per year for five years (discount rate 12.5 %, then slowing evenly to 2 % perpetual growth by year ten). Over the last 5 years revenue grew +15.1 % per year. As of Nov 6, 2026.
What discount rate (WACC) does the fair value of WOSG use?
Our models discount Watches Of Switzerland Group PLC at 12.5 %: a base by market capitalisation (mid), damped by beta 1.85, country premium for United Kingdom. The same rate applies in all 26 models.
What is a reverse DCF?
A reverse DCF turns the usual calculation around. Instead of deriving a value from assumptions, it takes today's price as given and asks: what free-cash-flow growth would a company have to deliver for exactly this price to be fair? The result is not a forecast but the expectation already priced in. For Watches Of Switzerland Group PLC that is +3.9 % per year for five years, then slowing evenly to 2 % by year ten, using the same discount rate (12.5 %) and the same formula as our fair value.
How much growth has Watches Of Switzerland Group PLC (WOSG) delivered so far?
Over the past 5 years revenue at Watches Of Switzerland Group PLC grew +15.1 % a year. The price currently implies free-cash-flow growth of +3.9 % per year. Comparing the two shows how much confidence is in the price: if it demands more than has been delivered, the business has to accelerate for the maths to work.
How fast is the sector of Watches Of Switzerland Group PLC (WOSG) growing?
The median revenue growth in the sector is +4.7 % a year. That is the yardstick for the growth priced into Watches Of Switzerland Group PLC (+3.9 % per year): it shows whether the expectation is within the usual range or beyond it.
What is the free cash flow yield of Watches Of Switzerland Group PLC (WOSG)?
The free-cash-flow yield on the price is 10.05 %: that much free cash flow Watches Of Switzerland Group PLC produces per unit of market value. When it exceeds the discount rate of our models (12.5 %), the business already earns more than its cost of capital demands, and the price needs little additional growth.
What is the intrinsic value of Watches Of Switzerland Group PLC (WOSG)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Watches Of Switzerland Group PLC it is £9.41 per share (as of Nov 6, 2026), against a price of £7.47. It is the blended result of 24 valuation models in 7 families (DCF Models, Earnings-Based, Multiples, Asset-Based, Growth DCF, Economic Profit, Growth Earnings).
Is Watches Of Switzerland Group PLC stock overvalued or undervalued in 2026?
As of Nov 6, 2026, WOSG trades below its calculated fair value: price £7.47, fair value £9.41, a gap of about +26% (undervalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of WOSG?
No. The price is what the market pays today (£7.47); the fair value is what the company's own numbers justify (£9.41). For Watches Of Switzerland Group PLC the two are £1.94 per share apart. That gap is exactly why we show both numbers side by side.
How much is Watches Of Switzerland Group PLC worth?
The market values Watches Of Switzerland Group PLC at about £1.7B (market capitalisation, as of Nov 6, 2026). Per share that is £7.47; our models calculate a fair value of £9.41 per share.
What do the bullish and bearish scenarios say about WOSG?
Our models span a range for Watches Of Switzerland Group PLC: cautious scenario £7.06, base £9.41, optimistic £11.76 per share (as of Nov 6, 2026, price £7.47). The range comes from different growth and margin assumptions, not from analyst opinions.
What is the P/E ratio of WOSG?
Watches Of Switzerland Group PLC trades at a price-to-earnings ratio of 17.6 (as of Nov 6, 2026). A P/E on its own says little: it compares the price with ONE year of profit, while our fair value of £9.41 is built from several models across several years. Excluding one-off items of fiscal year 2026 it is 16.7 (reported 17.6). Other multiples: PEG 1.2, P/B 2.8, P/S 0.9, EV/EBITDA 8.0.
What is the PEG ratio of WOSG?
The PEG ratio of Watches Of Switzerland Group PLC is 1.20 (P/E divided by earnings growth, as of Nov 6, 2026). That is above 1, so the growth is already paid for in the price.
How solid is the balance sheet of Watches Of Switzerland Group PLC (WOSG)?
Balance-sheet figures for Watches Of Switzerland Group PLC (as of Nov 6, 2026): return on equity 17.0%, debt of 0.19 per unit of equity. They feed the Quality Score of 69/100, which measures business quality independently of the share price.
How far is WOSG from its 52-week high?
Watches Of Switzerland Group PLC trades at £7.47, about 7% below its 52-week high of £8.02 and 86% above the low of £4.01 (as of Nov 6, 2026). Distance from the high says nothing about value: that is what the fair value of £9.41 is for.
Which stocks are comparable to Watches Of Switzerland Group PLC?
From the same area (Consumer Cyclical) we also value Compagnie Financière Richemont SA, Christian Dior SE, Tapestry, Inc, Chow Tai Fook Jewellery Group, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Watches Of Switzerland Group PLC stock attractive at the current price?
The data as of Nov 6, 2026: price £7.47, calculated fair value £9.41 (+26%), Quality Score 69/100, from 24 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of WOSG calculated?
We run Watches Of Switzerland Group PLC through 24 models from 7 families: DCF Models, Earnings-Based, Multiples, Asset-Based, Growth DCF, Economic Profit, Growth Earnings. Every model gets the same audited fundamentals; the fair value of £9.41 builds on their evidence-weighted average, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 13.3% above its aggregate fair value. Watches Of Switzerland Group PLC currently trades 21% below its own fair value, and the market average says nothing about that. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Watches Of Switzerland Group PLC (WOSG)?
The closing price on Nov 6, 2026 was £7.47. Our model-based fair value is £9.41, about +26% upside (undervalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Watches Of Switzerland Group PLC right now?
Solid quality (69/100) at a price below fair value, the discount is the argument here, not the business quality. The price sits in the lower half of our model range, the side with the larger margin of safety. Read the verdict with care: some models are missing inputs, so the estimate scatters more than usual.
Key figures of Watches Of Switzerland Group PLC
How large is the market capitalisation of Watches Of Switzerland Group PLC (WOSG)?
The market capitalisation of Watches Of Switzerland Group PLC is £1.7B. The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of Watches Of Switzerland Group PLC (WOSG)?
The price-to-sales ratio of Watches Of Switzerland Group PLC is 0.95 (last twelve months). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of Watches Of Switzerland Group PLC (WOSG)?
Earnings per share at Watches Of Switzerland Group PLC are £0.4244 (price ÷ EPS = P/E 17.6). Earnings per share over the last twelve months: total profit spread across every single share.
What is the net margin of Watches Of Switzerland Group PLC (WOSG)?
The net margin of Watches Of Switzerland Group PLC is 5.4% (last twelve months). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of Watches Of Switzerland Group PLC (WOSG)?
The return on equity (ROE) of Watches Of Switzerland Group PLC is 17.0% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of Watches Of Switzerland Group PLC (WOSG)?
On an EBIT basis the return on assets of Watches Of Switzerland Group PLC is 11.5% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Watches Of Switzerland Group PLC (WOSG)?
The operating margin of Watches Of Switzerland Group PLC is 10.2% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at Watches Of Switzerland Group PLC (WOSG)?
Revenue at Watches Of Switzerland Group PLC is growing +13.4% versus a year earlier (3y avg +5.8%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at Watches Of Switzerland Group PLC (WOSG)?
Earnings per share at Watches Of Switzerland Group PLC are growing +125% versus a year earlier. How much earnings per share grew versus a year earlier.
How much net debt does Watches Of Switzerland Group PLC (WOSG) carry?
The net debt of Watches Of Switzerland Group PLC is £483M (fiscal year 2026, ≈ 2.8 yrs of FCF). Debt minus cash on hand. The note shows how many years of free cash flow could in theory pay it off.
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Some data
Nov 6, 2026