Watches of Switzerland Group (WOSG) Fair Value & Analysis
Consumer Cyclical · GB · Market cap 1.8B GBX
Fair value as of: Jul 18, 2026
From 24 valuation models · updated 22 days ago
Fair value updated Jul 18, 2026, revised from £5.11 to £9.41 (+84.1%) since Jun 24, 2026. Share price +5.7% over the past month.
A solid business, screening 21% undervalued on our models.
What matters now
- Solid quality (69/100) at a price below fair value, the discount is the argument here, not the business quality.
- A fairly wide model range (£6.02 to £11.76) leaves room in how you read the outcome.
Price vs Fair Value (5 years)
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Jul 18, 2026.
How to read this chart
60‑month range £3.30 – £15.73 · fair‑value band £6.02 – £11.76 · the £7.80 price screens below the £9.41 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Jul 18, 2026.
Analysis
Watches of Switzerland Group (WOSG) currently trades at £7.80, while our model-based Fair Value estimate is £9.41, implying the stock looks roughly 20.6% undervalued today. The Quality Score stands at 69/100 (solid quality), in the Consumer Cyclical sector. Bull case: trading below our estimate, it may offer upside if the fundamentals hold. Bear case: a low price can be a value trap when quality is weak or the data is thin (evidence: high), always confirm before acting.
Over the trailing twelve months, Watches of Switzerland Group generated revenue of £1.7B at a net margin of 4.1%. Revenue grew 7.7% year over year. It earns a return on equity of 12.2%. Net debt stands at £483M. Fundamentals as of Jul 18, 2026
Our scenario range runs from £6.02 (bear case) to £11.76 (bull case); at £7.80, the current price sits within that range. Bear and bull are the same models run on conservative and optimistic assumptions (margins, growth, valuation multiples), so a plausible valuation range, not a price target. For context, the median of 10 Consumer Cyclical peers we cover trades at -41% fair-value upside, at 21%, WOSG screens cheaper than that median.
Fair Value models
Each model estimates fair value its own way; the Fair Value above is the evidence-weighted blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small.
All 24 models by family
Widest divergence: DCF Models (£11.78) versus Asset-Based (£1.82). Highest evidence: Growth DCF (80).
Key figures & financial health
More key figures
Figures from reported company fundamentals · as of Jul 18, 2026. TTM = trailing twelve months.
Quality Score breakdown
Of which business quality 67 · Market factors (momentum, volatility) 75
Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.
About the company
Watches of Switzerland Group PLC operates as a retailer of luxury watches and jewelry in the United Kingdom, Europe, and the United States. The company engages in the sale of fashion and classic watches, and jewelry; and gifts, as well as provides servicing, repairs, and product insurance services.
Full company description
Watches of Switzerland Group PLC operates as a retailer of luxury watches and jewelry in the United Kingdom, Europe, and the United States. The company engages in the sale of fashion and classic watches, and jewelry; and gifts, as well as provides servicing, repairs, and product insurance services. It trades under the Watches of Switzerland, Mappin & Webb, Goldsmiths, Mayors, Betteridge, Analog:Shift, and Hodinkee brands, as well as hosts Rolex, Cartier, OMEGA, TUDOR, and TAG Heuer brands. The company sells its products through showrooms, and online and wholesale channel. Watches of Switzerland Group PLC was founded in 1775 and is based in Leicester, the United Kingdom.
Company description, as reported by the company or data provider.
Revenue & earnings trend
FY2022 – FY2026 · reported fiscal years
Watches of Switzerland Group reported revenue of £1.8B in FY2026 versus £1.2B in FY2022, a compound +10.2%/yr. Reported net income was £99.0M in FY2026, compounding −0.5%/yr from FY2022.
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Peer Group
Luxury Goods · 132 stocks
How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.
Valuation Multiples vs Luxury Goods median · lower = cheaper
Snowflake
Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
ESG scores are not available for this stock yet. Values and ESG data are contextual and can differ between providers.
Similar stocks
10 more Luxury Goods stocks, each showing price versus our Fair Value estimate (as of Jul 18, 2026).
| Stock | Price | Fair Value | vs Fair Value |
|---|---|---|---|
| Compagnie Financière Richemont SA CFR | CHF 197.40 | CHF 117.30 | -41% |
| Christian Dior SE DIO | €455.40 | €502.30 | +10% |
| Kering SA KER | €248.50 | €60.61 | -76% |
| Tapestry, Inc TPR | $140.73 | $19.95 | -86% |
| Chow Tai Fook Jewellery Group 1929 | HK$11.82 | HK$12.28 | +4% |
| The Swatch Group UHRN | CHF 40.95 | CHF 21.48 | -48% |
| Prada S.p.A 1913 | HK$43.26 | HK$64.05 | +48% |
| Pandora A/S PNDORA | kr 779.40 | kr 1,424 | +83% |
| Brunello Cucinelli S.p.A BC | €80.32 | €42.69 | -47% |
| Kalyan Jewellers India Limited KALYANKJIL | ₹546.60 | ₹238.57 | -56% |
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Price, fair value, quality and upside side by side.
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Frequently asked questions
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How we calculate Fair Value
Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data, nothing guessed.
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